Build Your LinkedIn Profile - The Basics

The professional profile of record Identity

1. Background photo

2. Professional headshot

3. Title, Industry, 500+ Connections

4. Tiny URL

5. Summary (3 Paragraphs)

6. Work Experience

7. Skills

8. Volunteer Experience & Causes

Professional Profile

Add a

background image

1

3

Visitors see your background and profile

images first

Add a

professional photo

2

More views with a profile

photo than without

14x

Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing 4

Populate the basics &

Boost your connections

3

Explain what it is you do

Show your passion and value

5

Identify your community

Build your credibility

Own your URL

4

Personalize your URL so that people can

easily find you on LinkedIn

6

Draft a

compelling summary

5

Focus on career accomplishments and

aspirations

Recommend 40 words or more

Include keywords – not buzzwords

7

Summary

l

Paragraph 1:

Career Highlights, what is a common theme in your professional career? Are you self

employed, are you an entrepreneur, do you work for an F500 company?

Paragraph 2:

What are you doing in your current role today? How does that translate into what you

are passionate about?

Paragraph 3:

Something cool or unique about you. What do you do beyond the 9-5? Do you sit on

a board? Do you coach your kids soccer team? Do you volunteer with the Red

Cross? Do you run tri-athlons on the weekend?

Detail your past

work experience

6

More profile views than

those without

12x


Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing

Add examples of your work

in photos presentations &

videos

Give a dynamic, visually appealing

representation of your professional story

10

6

Add skills and get endorsed

for them

7

Include a mix of high level

and niche skills

Limit the number of skills you list to 10 to

maximize the number of recommendations

you receive in key areas

11

Include Volunteer

Experiences & Causes

8

More profile views than

those without

6x


13

Engage with that network and stay top-of-mind by

leading or participating in the conversation

Build up your network with contacts that make

sense to your career and your business

Control your professional brand and ensure

you can be found

Now you’re ready to

own your professional

brand

Self Improvement

Build Your LinkedIn Profile - The Basics