Building the perfect profile on LinkedIn

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Top tips on building your profile on LinkedIn. Especially useful for recruitment agencies and headhunters.

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  • 1. Building the perfect profile on LinkedInWebinar 23rd October 2014Alex Charraudeau2013 LinkedIn Corporation. All Rights Reserved. LinkedIn MEDIA SOLUTIONS

2. Our missionConnect the worlds professionals to makethem more productive and successful 3. Identity Networks KnowledgeThe professionalprofile of recordConnect all of theworld's professionalsThe definitiveprofessionalpublishing platform 4. 313MMembers 5. Building the perfect profile on LinkedIn2013 LinkedIn Corporation. All Rights Reserved. LinkedIn MEDIA SOLUTIONS5 6. Build2013 LinkedIn Corporation. All Rights Reserved. LinkedIn MEDIA SOLUTIONS6Edit modePhotoHeadlineContact details 7. Build2013 LinkedIn Corporation. All Rights Reserved. LinkedIn MEDIA SOLUTIONS7Edit modePhotoHeadlineContact details 8. Build2013 LinkedIn Corporation. All Rights Reserved. LinkedIn MEDIA SOLUTIONS8Edit modePhotoHeadlineContact detailsSummary 9. Build2013 LinkedIn Corporation. All Rights Reserved. LinkedIn MEDIA SOLUTIONS9Edit modePhotoHeadlineContact detailsSummaryBe a human first, recruiter second.Why do you do what you do?What is your passion?What makes you good at your job?How are you helping people? 10. Build2013 LinkedIn Corporation. All Rights Reserved. LinkedIn MEDIA SOLUTIONS10Rich mediaEmployer 11. Build2013 LinkedIn Corporation. All Rights Reserved. LinkedIn MEDIA SOLUTIONS11Rich mediaEmployerJob 12. Build2013 LinkedIn Corporation. All Rights Reserved. LinkedIn MEDIA SOLUTIONS12Rich mediaEmployerJob information 13. Build2013 LinkedIn Corporation. All Rights Reserved. LinkedIn MEDIA SOLUTIONS13Rich mediaRecommendation 14. Build2013 LinkedIn Corporation. All Rights Reserved. LinkedIn MEDIA SOLUTIONS14GroupsManage groupsInfluencers 15. Build2013 LinkedIn Corporation. All Rights Reserved. LinkedIn MEDIA SOLUTIONS15NewsFollow clientsFollow yourbusiness 16. Examples2013 LinkedIn Corporation. All Rights Reserved. LinkedIn MEDIA SOLUTIONS16 17. 2013 LinkedIn Corporation. All Rights Reserved. LinkedIn MEDIA SOLUTIONS 17 18. 2013 LinkedIn Corporation. All Rights Reserved. LinkedIn MEDIA SOLUTIONS 18 19. 2013 LinkedIn Corporation. All Rights Reserved. LinkedIn MEDIA SOLUTIONS 19 20. Engage2013 LinkedIn Corporation. All Rights Reserved. LinkedIn MEDIA SOLUTIONS20Engage in groupsLike jobs 21. Engage2013 LinkedIn Corporation. All Rights Reserved. LinkedIn MEDIA SOLUTIONS21Post content 22. Like yourcompanyupdates2013 LinkedIn Corporation. All Rights Reserved. LinkedIn MEDIA SOLUTIONS 22 23. Engage 88% of members would follow a company. 71% of members will follow a company for jobs. 78% of company followers are more likely to respond to an InMail. Members will follow up to 6 companies on average. 64% of followers would follow companies indefinitely. Followers are 2.5x more likely to recommend your business.2013 LinkedIn Corporation. All Rights Reserved. LinkedIn MEDIA SOLUTIONS 24. Engage Over 2 billion updates are seen weekly across LinkedIn. 68% of members expect to see relevant and insightful content on LinkedIn. Content gets 6x more engagement than jobs. 41% of LinkedIn traffic comes from mobile devices. Followers can bemarketed to wherever they are.2013 LinkedIn Corporation. All Rights Reserved. LinkedIn MEDIA SOLUTIONS 25. Engage Short and sweet. 50 characters or less drives 28% more engagement. Include links. Status updates with links get 45% more engagement. Best of and Top 10 lists are in. They will increase amplification by about40%. Ask questions. Want 50% more comments? Then ask a question. Get it? Video content will get 100% more engagement.2013 LinkedIn Corporation. All Rights Reserved. LinkedIn MEDIA SOLUTIONS 26. @alexCharraudeauGo and be awesome2013 LinkedIn Corporation. All Rights Reserved. LinkedIn MEDIA SOLUTIONS26