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Building Audience & Measuring Success on Social Media

Mandy Jenkins @mjenkins Deb Petersen @deborapetersen

Metrics That Really Matter

S  How many story ideas were inspired by what you read on Facebook or Twitter?

S  How many sources did you find on social media?

S  How many times did people share or retweet your message?

S  How many of your followers discuss the topic you cover?

S  How many websites/blogs linked to you? Credit: Kevin Sablan

Track Your Followers Over Time

Twittercounter.com

Measure Your Klout

Who retweeted you? Shared?

Compare Yourself to Others

Tweet at the Right Time

Crowdbooster.com

bitly can measure your clicks

See how users find stories

Be Aware Of Your Network

S Track retweets: retweet.co.uk

S See who's sharing your URL: search.twitter.com

S Follow those who interact with you and regularly share your links

Constantly re-evaluate follows

S By subject/location: Twellow.com, Wefollow.com

S NearbyTweets.com S Muckrack.com (for journalists) S Look at others’ follows/followers S Spy on Twitter lists S Listorious.com

Search for Conversations

S Search by keywords, location

S Don't be afraid to butt in!

#Hashtags can…

S Help you find new sources S Group tweets by subject/event/location S Expand your audience S Tap into a national conversation

Before You Hashtag

S Search for hashtag(s) already in use S  If a hashtag is already in use, adopt it S  If not, choose one that’s simple & unique S Geographic abbreviation helps S Geographic better than branded S Promote the hashtag in advance

Target & mention big names

And the smaller ones, too

Know What's Trending

trendsbuzz.com

What's Trending Here?

Trendsmap.com

Grab a piece of the bigger story

Go Viral/Get linked

S Pick stories that are weird, exclusive, heart-warming, head-shaking

S Target websites/blogs on your beat. There are blogs for every interest.

S Submit your stories to them

StumbleUpon randomly gives users links by topic area

Share your links into their system

Reddit readers get involved w/news

BreakingNews.com

S  Drives huge page views to local news sites worldwide every day

S  Add @breakingnews, #breakingnews or #breaking to a breaking news tweet to tip them to it

S  Or submit links online

More big sites to target

S Drudge Report- Politics, crime

S BoingBoing- weird, strange things

S Gawker- media, tech, entertainment

S Fark- Raunchy, weird crime, funny stories

S Huffington Post- Target specific verticals w/relevant links

Mandy Jenkins

mjenkins@digitalfirstmedia.com @mjenkins

Blog: Zombiejournalism.com These slides & more at

slideshare.net/mandyjenkins

THANKS!