The “How To Build Your (Investment)” Social Strategy

Tips | Tricks | Platforms | Tactic

Digital Space Consulting Spring 2013

@Jloomstein

The lines aren’t airplanes - they represent the real time, constant flow of data across the world

Social Media 201.5 The social side of investing

Wait…About Me

• Integrated marketing firm with over 10 years of direct advertising agency experience

• Extensive expertise in core marketing – including:– Local search marketing – Pay Per Click (Google AdWords) – Search Engine Optimization– Insights and Web Analytics (Google Analytics) – Marketing Strategy – Brand Positioning– Targeting/Segmentation

• Plus – I’m a dad, husband, and sports junkie • And, If I wasn’t doing this - I’d love to be a PGA tour player, or storm chaser

Agenda

• A little background

• What’s this social media thing and why should I care – I’m not 22

• What tools, platforms, and services should I care about

• How social can add perspective to my investment strategy

• What are the five things I can do today to impact my digital footprint, get smart(er), and think differently

• Before we start – a quick little video

What happens every 60 seconds on the internet

• 695,000 Facebook status updates

• 1,500 blog posts

• 100+ new LinkedIn accounts

• 694,455 Google searches

• 98,000 Tweets

• 13,000 iPhone apps downloaded

How you view the world – depends on where you sit

• The impact of social and social currency

• Social media is a 24/7 party at the bar

• Connected economy vs. industrial economy

• What’s the ROI of social media

• More connections = more opportunity

Arms race in the cloud

• SAP purchase of hybris• Google purchase of Waze• Salesforce.com purchase of ExactTarget• Facebook purchase of Instagram

What do all of these companies have in common?

And here a couple of other companies to watch• Box• Marketo• Adobe• Magento• HubSpot• Mail Chimp

3 easy ways you can leverage social media and get started

• Market intelligence• Understand your customer and competitor• Track keyword mentions for your

products/services

• Identify opportunities • Listen for keywords • Find influencers • Find prospects who are trying to find you

• Build thought leadership • Become an expert in your niche• Grow your tribe / create authority

LinkedIn is a great place to learn what businesses are talking about; Twitter is a great place to learn what businesses are bitching about. – Paul Gilllin

But, Where Do I Get Started

People are using the Internet to talk about brand, products, competitors, customers, and clients – are you listening? Listening is easier then you think, and you don’t have to buy an expensive monitoring tool to do it, either.

Want to know what people are saying about you on Twitter? Facebook? Blogs? Forums? No problem.

Listen• Google Trends• Alltops.com• Search.Twitter.com• FollowerWonk.com• Socialmention.com• Topsy.com

Curate content • LinkedIn.com• Feedly• Quora • StockTwits.com• Google Alerts

Stay smart • Ted.com• iTunes Podcast• Harvard Business Review• Udemy • Audibe.comStay smart (social media)• SocialMediaToday.com• Mashable.com• TechCrunch.com• SearchEngineLand.com

Here is how I make it work

• Feedly• RSS feed aggregator to keep all of my news in one place

• Google Alerts • Track mentions and stay up to date on specific companies, industries, competitors, and

people

• Hootsuite• Monitor my social media presence• Manage/schedule postings to multiple social media sites from one location • Follow influencers and Twitter lists in one place

• StockTwits.com• Organized conversations around the $Ticker ($APPL) • Follow twitter conversations specific to individual securities, analyst, etc.

How to leverage Feedly.com

How to leverage Google Alerts

How to leverage Google Trends (Company)

How to leverage Google Trends (Identifying Opportunity)

How to leverage HootSuite.com

How to leverage StockTwits.com

My Warning

My Warning

• It’s your brand - Own it• Once you engage – you have to stay engaged• Build community and fans will expect you to be

available• Expect raving fans who will want to get involved• You don’t have to do everything – do something• Perfection is the enemy of good

Questions – Let’s Connect

Digitalspaceconsulting.com

James@digitalspaceconsulting.com

Twitter.com/Jloomstein

214.263.8522

Slideshare.net/Jloomstein/Presentations

James Loomstein, MBA

Digital Space Consulting@eDigitalSpace

Thank You