Personal search engine optimisation:Search engine visibilityfor information professionals

Susanne KochPandia, Oslo, NorwayOnline Information ConferenceLondon, December 2 2008www.pandia.com

The next 25 minutes• 6 strategies for search engine visibility• SEO you can do yourself• Explained by way of tongue-in-cheek

typologies• Pick and choose for your own tailor

made SEO strategy

Rockets• Articles that are interesting right now• Be there first with the news

– Your site is the one all the other bloggers and search sites are linking to

• You get:– Targeted links– Lots of traffic– New readers and subscribers

Sleepers• Cater to the needs of your regular readers• Instead of thousands, you get a few

readers the first week. In the long run this article may outperform a successful rocket

• Sleepers have narrow topics, e.g. “Renaissance Hermetism”. With billions online, quite a few are bound to be searching for this topic. “Quite a few” may add up to tens of thousands.

• This is SEO for “the long tail”

Late bloomers• A sleeper will never become a rocket,

but it may become a late bloomer• What used to be a passion shared by

few, may over time become common place

• There may come a time when your article on Renaissance Hermetism a reference point on the Web

• You may write a sleeper with the intent of creating a late bloomer. If you believe that Kazakhstan will host the 2018 Winter Olympics, put up that reference site today!

Honey pots• At Pandia, the most popular pages are

not articles, but all-in-one resource collections, links to the best and most important search oriented sites

• These pages are our honey pots and attract a large number of links and visitors

• Some will remember that you helped them find what they were looking for, and they will come back for more. Then there will be those that get interested and start exploring your site

Screwdrivers• Works like a honey pot• A screwdriver is a piece of online

software that provides a service. A search engine is an obvious example, a currency converter another

• The technology for developing online software (javscript, ajax etc.) is now pretty mature and stable, and a lot of sites are helping webmasters develop their own services.

Pubs• The pubs of the World Wide Web or —

rather — the social web– Put up a service that let’s people write the

content for your. – Add comments to your blog– Buy 50000 used servers and invite people

to publish their videos on your site• If you do: Make sure that you have the

time to participate and moderate the activity

A strategy to bring home1. Choose elements to build a strategy

for online visibility2. Select the right tools and services3. Use the Social Web to make your

content and yourself known to a relevant audience

Thank you for your attention!

Download the presentation here:http://www.slideshare.net/skoch/easy-search-engine-visibility-presentation/

For tons of tips on SEO, visit Pandia:http://www.pandia.com/