BFBC, WOBO & EBBC Outreach Training

Why Outreach?

Outreach is our Backbone Advocacy clout Financial support Volunteer activity

It just feels good

Introducing… You!

Why did you join?

Simple Steps for Outreach

Set up Engage Seal the Deal Register Members Report Back

SET UP:Lookin’ good at the Outreach Table Outreach Materials Snazzy Table Wear your bike love

ENGAGE: Background to get the conversation started Elevator speech about the organization Organizational History Current projects:

Bridge the Bay 1000 New Cyclists Hazard Reporting Oakland – doubling miles of bikelanes in 2011 Berkeley – new connection to Berkeley Bowl

West Tri-Valley – new Iron Horse Trail connection

ENGAGE: TIPS Getting the conversation started Familiarity with

the conversation

Commonality Relating to

their concerns Be Yourself Brevity

ENGAGE: TIPS Getting the conversation started Back Pocket Guide: 3 simple questions to break the

ice

How often do you ride? What is your commute? What would make you ride more

often?

SEAL THE DEALAsk and you shall receive

Are you a member of _______?

Our organization does (insert your favorite easy description here and relate to what you have learned about their interests).

Will you join today?

SEAL THE DEAL Talking Points: What’s the deal? Levels

Join or renew today for $30 For one price become a member of:

Oakland – EBBC and WOBO Berkeley – EBBC and BFBC

If you’re a household, it’s $50

It’s not scary to ask for money…

SEAL THE DEALTalking Points: What’s in it for me?

The EBBC is working to make YOUR commute safer and more enjoyable (connect to specific projects)

Membership pays for itself in discounts at Bike Shops and other businesses

MOST Important, you strengthen the voice of bicyclists in the East Bay/Oakland/Berkeley

REGISTER MEMBER:Sign Up nuts and bolts

Fill out the form Are you a household? Make sure it’s legible Credit Cards? Get their money: cash or check in the

envelope “It’s in the Mail” Thank you and Welcome! Put member registration in tabling envelope

Thanks, but no thanks

Sign up on petition or email list

Make sure they take a brochure or postcard

Know when to say … Thank you and have a great ride!

TIPS Dealing with the haters

Critical Mass We don’t encourage rude bicycling We don’t exclude drivers! I live in SF… “If there’s just one gripe about

cyclists…” (we offer something for everyone…)

Admit when you don’t know the answer. Know when to give up. It’s ok.

Give it a try

Easy Sell

Tough Sell

You’re ready – Volunteer!

Bike to Work Day Energizer Stations Bike Away from Work Party Many, many more

~Many Thanks~

Ride On!