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f8 for Marketers
Businesses will be better in a connected world. Facebook connects people and their friends to the things they care about.
New Timeline = deeper connections 1
Apps help people tell their story as an essential part of Timeline
New Timeline = deeper connections 1
Marketers can send more relevant messages to people based on the things they care about
A movie studio can now target ads to the people who have added a movie app and are watching comedy movies
Sponsored
A Movie Studio
Fidji adds a movie app to her Timeline, and starts sharing the movies she’s watching with friends
New Timeline = deeper connections 1
More opportunities for people to talk about your business
NEWS FEED
Fidji Simo cooked recipesvia Recipe Box
TICKER
Fidji Simo cooked a Roast Chicken via Recipe Box
TIMELINE
2
Should you create an app?
Do you have an audience?
Do you have budget to promote it?
80% Budget to promote it
20% Budget to build app
Do people already engage with your business on an ongoing basis?
Creating winning apps
Focus on people 1 Enable great
storytelling 2 Create great experiences 3 Fidji Simo cooked recipesvia Recipe Box
Fidji Simo cooked a Roast Chicken via Recipe Box
Fidji Simo wants a Red Cocktail Dress via FabDresses.com
Fidji Simo listened to Coldplay on Spotify
Facebook: Building Essential Connections