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Social Media Summit November 2012 Mandy Jenkins @mjenkins Harnessing the Crowd

Harnessing the Crowd

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Presentation given at #KipCamp Social Media Summit at Ohio State University in November 2012.

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Social Media Summit November 2012Mandy Jenkins @mjenkins

Harnessing the Crowd

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Listening, joining, leading and enabling conversation with our readers to bring them into the newsgathering process and elevate our journalism.

What is Community Engagement?

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Promotion/PR Distribution of content An online-only effort

What it isn’t

Steve Buttry, Digital First Media

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ConversationCollaborationOutreach

3 Types of Engagement

Joy Mayer, Reynolds Journalism Fellow, University of Missouri

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1. Respond to replies, comments and questions (especially questions) everywhere

2. Be transparent in all you do

3. Ask for help when you need it

4. Be thankful

8 Rules of Engagement

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5. Make corrections quickly and publicly

6. Address criticism without spats 

7. Be consistent in timing and content

8. Don't just push your content out

8 Rules of Engagement

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Let’s Chat

Get readers’ input on your workGet them in direct contact with newsmakers and experts

Ask them what they want to know from those you cover

More info on chats

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CoveritLive/ScribbleLiveYour existing writing/commenting platform on your site

Twitter

Live Chat Tools

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Video Chats

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Collaboration:Bringing Readers In to The News

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When you call on your readers/followers to contribute to a story

Calls for content, news tips and story sources

Can be breaking or long-term Involve a little or a lot of information

What is Crowdsourcing?

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It’s as simple as asking…

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Search.Twitter.Com/advanced

Search by keywords, location, time

Search quickly - before the stream is taken over by reaction

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Gathering info privately

Get results

Results flow into a shareable spreadsheet

Google Docs

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Collect Reader Contributions

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Crowdsourced map: MapaList

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Crowdsourced audio: Soundcloud

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Storify.com

Bring Readers in Via Curation

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Can pull in tweets, public Facebook comments, photos from Flickr & Instragram

Pulls in video/audio Can import from other Storifys Reaction stories, Twitter fights, tell a

dramatic story through others' words

Storify: Add Readers’ Voices Into Your Story

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Connect IRL

Seriously!

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Connect with your readers

Have sources meet one another & readers

Get story ideas

Get feedback on your work

Remember Real Life?

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Planned “meetups” for those interested in your beat

Maybe a happy hour or coffee meetup May consider online invites Could be about a certain topic, or an open

forum

Hosting Meetups

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Bring Readers Into the Newsroom

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Public News Meetings

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Bring the Newsroom to Readers

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So, how will you engage?

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Mandy Jenkins

[email protected]@mjenkins

Blog: Zombiejournalism.comThese slides & more at

slideshare.net/mandyjenkins

THANKS!