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How Can I Market My Oil Paintings ? by Lloyd Dobson

How Can I Market My Oil Paintings

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To be a successful artist, you must properly market your artwork in a variety of venues, and your success ultimately rests upon your artistic ability and drive. Because the art world is competitive, only those actively marketing their art in the right places and in the proper manner are able to consistently turn a profit. 1) Make a portfolio. Every serious artist should keep a portfolio of his or her work. A portfolio illustrates your painting style and your body of work. Inside the portfolio, keep professional-quality photographic representations of all your oil paintings, including the ones you have already sold. The portfolio serves as an artist's showroom and resume. Also, be sure to have a digital version of your portfolio, making it easier to market your paintings on-line. 2) Paint on location. Choose an area with a high level of foot traffic, and set up your easel, canvas and palette in that location. Pick a subject to paint that is in your vicinity. As passers-by look on, they can gauge your talents by how well your painting represents the subject. Painting on location also gives you the opportunity to answer the questions of those interested in purchasing your artwork. Be sure to keep a few finished paintings nearby, as well as business cards to hand out to those interested in your work.

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Page 1: How Can I Market My Oil Paintings

How Can I

Market My Oil

Paintings?

by Lloyd Dobson

Page 2: How Can I Market My Oil Paintings

To be a successful artist, you must properly market your

artwork in a variety of venues, and your success ultimately

rests upon your artistic ability and drive. Because the art world is competitive, only

those actively marketing their art in the right places and in

the proper manner are able to consistently turn a profit.

Page 3: How Can I Market My Oil Paintings

1) Make a portfolio. Every serious artist should keep a portfolio of his or her work. A portfolio illustrates your

painting style and your body of work. Inside the

portfolio, keep professional-quality photographic

representations of all your oil paintings,

Page 4: How Can I Market My Oil Paintings

including the ones you have already sold. The portfolio serves as an artist's showroom and

resume. Also, be sure to have a digital version of your portfolio, making it

easier to market your paintings on-line.

Page 5: How Can I Market My Oil Paintings

2) Paint on location. Choose an area with a high level of foot traffic, and set up your easel, canvas and palette in that location. Pick a subject

to paint that is in your vicinity. As passers-by look

on, they can gauge your talents by how well your painting represents the

subject.

Page 6: How Can I Market My Oil Paintings

Painting on location also gives you the opportunity to

answer the questions of those interested in

purchasing your artwork. Be sure to keep a few

finished paintings nearby, as well as business cards to hand out to those interested

in your work.

Page 7: How Can I Market My Oil Paintings

3) Display your work. Visit various establishments,

such as coffee shops, fashion retailers and

bookstores, to determine if your artwork would work well with the decor. If so, ask if it would be possible

to hang your artwork inside these establishments,

Page 8: How Can I Market My Oil Paintings

with a percentage of any sales going to the owners of the establishments. If

the place of business declines, consider

donating the piece to the business in an effort to

place your work in public view.

Page 9: How Can I Market My Oil Paintings

Depending on your work, you may be able to

convince high-class clubs, hotels and restaurants to display your pieces, with or without a percentage of the profits going to

them. Affluent art lovers are more likely to pay for

original artwork.

Page 10: How Can I Market My Oil Paintings

It even may be possible to display your pieces at your

local city hall or public library. Be sure to enter

your artwork into various local and regional art

contests and art festivals. The more people who see

your artwork, the better are your chances of selling it.

Page 11: How Can I Market My Oil Paintings

4) Donate some of your artwork for a cause. For

example, donate a painting to a silent auction to benefit

cancer research or to a library in your community for

beautification purposes. You are not only doing good in your

community, you are putting your artwork into public

display. Also, keep in mind that artwork donations are tax

deductible.

Page 12: How Can I Market My Oil Paintings

5) Sell your artwork on-line. Creating a website

dedicated to marketing your oil paintings is an inventive way to put your artwork into public view. Do-it-yourself

website services are available on-line for a fee.

Your website should display your work and biographical

information about you.

Page 13: How Can I Market My Oil Paintings

The website also should function as a store, allowing consumers to easily purchase

your oil paintings from the site. If you are not Internet-

savvy, sell your paintings through on-line art galleries. Numerous on-line galleries

offer their services for a sales percentage. Often, sites will

allow you to showcase as many oil paintings as you desire,

usually with a free trial period before fees begin.

Page 14: How Can I Market My Oil Paintings

A wide range of art genres and mediums can be found on these sites, and it is in the site's best interest to

market your paintings properly. Fees are

reasonable, and many art gallery sites boast high

traffic volume.Here is one such website called “Oil Paintings

Online”

Page 15: How Can I Market My Oil Paintings

If You Are Watching This On YouTube or Out On

The Web Somewhere, Go To This Website/Blog For Additional Information Concerning Marketing

Your Artwork!www.LloydDobsonArtist.c

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