Embed Size (px)
DESCRIPTION
7 steps to get your boss to let you use Facebook at work and maybe get a handy raise at the same time! 1. Show ‘em how it works Cliff Notes: • Many business owners don’t quite know how Facebook works and they think its all about gossip! • School them on the mechanics, the basics, and how something insignificant as an “update” can potentially bring in new business. So “show’em how it works!” • Drop the words “money”, “new business”, “happy customers”, and “money” a lot. It’s not what Facebook is about really, but it’s what bosses like to hear (and it’s true)! 2. Ask when the company website was last updated Cliff Notes: • Most small business websites rarely get updated. • It’s usually a cost thing, a time thing or a knowledge thing. For one reason or another, company websites don’t get updated too often, and if they do, its only a small part of the website that does. 3. Mention an ad on TV or print when it was shown Cliff Notes: • Facebook is everywhere, not just online, alert them to this fact. (They unconsciously see it, but if you tell them, they’ll take notice!) • It’s in magazines, on televisions, on billboards. Pick them out and tell your boss about them! 4. Show them a competitors Facebook page Cliff Notes: • Nothing will make your boss want a Facebook page more, than to find his or her competitors have one. So show them your competitors Facebook page and count the number of seconds till they asks “how long will it take you to make one for us?” 5. Tell em youll do it “for free” Cliff Notes: • Get easy brownie points and tell em you’ll do it for free in your own time (you’re probably an expert after all and amongst living on your personal Facebook page, creating a company page shouldn’t be too difficult.) • Make sure you get the green light before you start! 6. Do it, then rock it! Cliff Notes: • Ok, now’s your chance to rock it. But totally rock it! Organise some great photos, an awesome profile pic, fill it out with top information and get everyone to like it! • Include the F button on your website, update all of the company signatures to include the link and go nuts! • And don’t forget to be active! 7. Ask for a pay rise! (optional) Cliff Notes: • Once all is said and done, and it’s been some months in, assess the “State of Play”. • Is the Facebook page getting likes? Is it on everyone’s email signature? On the company website? Emailed newsletters? Business cards? Hold music?? Is it “rockin”??? • If so, hit them up for a payrise. If they don’t appreciate your efforts, some other company might ;) gossip ink social media – Social Media for your Small Business
Citation preview
7 steps to get your boss to let you use Facebook at work
and maybe get a handy raise at the same time!
gossip ink social media presents
1. Show ‘em how it works
Cliff Notes:
• Many business owners don’t quite know how Facebook works and they think its all about gossip!
• School them on the mechanics, the basics, and how something insignificant as an “update” can potentially bring in new business. So “show’em how it works!”
• Drop the words “money”, “new business”, “happy customers”, and “money” a lot. It’s not what Facebook is about really, but it’s what bosses like to hear (and it’s true)!
by gossip ink social media - www.gossipism.com.au - Social Media for your Small Business
2. Ask when the company website was last updated
Cliff Notes:
• Most small business websites rarely get updated.• It’s usually a cost thing, a time thing or a knowledge thing. For one
reason or another, company websites don’t get updated too often, and if they do, its only a small part of the website that does.
by gossip ink social media - www.gossipism.com.au - Social Media for your Small Business
3. Mention an ad on TV or print when it was shown
Cliff Notes:
• Facebook is everywhere, not just online, alert them to this fact. (They unconsciously see it, but if you tell them, they’ll take notice!)
• It’s in magazines, on televisions, on billboards. Pick them out and tell your boss about them!
by gossip ink social media - www.gossipism.com.au - Social Media for your Small Business
4. Show them a competitors Facebook page
Cliff Notes:
• Nothing will make your boss want a Facebook page more, than to find his or her competitors have one. So show them your competitors Facebook page and count the number of seconds till they asks “how long will it take you to make one for us?”
by gossip ink social media - www.gossipism.com.au - Social Media for your Small Business
5. Tell em youll do it “for free”
Cliff Notes:
• Get easy brownie points and tell em you’ll do it for free in your own time (you’re probably an expert after all and amongst living on your personal Facebook page, creating a company page shouldn’t be too difficult.)
• Make sure you get the green light before you start!
by gossip ink social media - www.gossipism.com.au - Social Media for your Small Business
6. Do it, then rock it!
Cliff Notes:
• Ok, now’s your chance to rock it. But totally rock it! Organise some great photos, an awesome profile pic, fill it out with top information and get everyone to like it!
• Include the F button on your website, update all of the company signatures to include the link and go nuts!
• And don’t forget to be active!
by gossip ink social media - www.gossipism.com.au - Social Media for your Small Business
7. Ask for a pay rise! (optional)
Cliff Notes:
• Once all is said and done, and it’s been some months in, assess the “State of Play”.
• Is the Facebook page getting likes? Is it on everyone’s email signature? On the company website? Emailed newsletters? Business cards? Hold music?? Is it “rockin”???
• If so, hit them up for a payrise. If they don’t appreciate your efforts, some other company might ;)
by gossip ink social media - www.gossipism.com.au - Social Media for your Small Business
