How You Select Promotional Products That Truly Represent Your Brand

What I Want to Cover Today Is How You Select Promotional Products

That Truly Represent Your Brand.

At An Opportunity Knocks we’ve gained a world of knowledge on this topic, so we’ve got some tips on brand content and contact information that will help you shout

out your message and cover all the bases when you’re designing promotional items to represent your brand.

An Opportunity Knocks:Sourcing and Product IdeasDave Burnett / [email protected]

How Do You Define Brand Content?

Brand content comprises a lot of different elements. What is the quality of the items that you’re passing out? Do these items align with your brand? How is your brand perceived in the marketplace? What message are you trying to deliver, and not only with the products themselves, but with the quality of the products? The interesting thing about promotional products is that you are sending a message not only with the branding and the wording you imprint on the product, but with the actual product itself. There’s a message inherent in the product that needs to align with your brand.

Dave Burnett www.AnOpportunityKnocks.com

What Does It Say about Your BrandIf You Intend to Put Your Brand on an Item

That Already Carries a Brand?

This is an especially important factor to consider if you’re going to be co branding, that is, if you intend to put your ‑logo on an item that is already branded.? For example, are you going to be co-branding an item like a Nike golf shirt or an Adidas hat or something like that? Will you be gaining stature or status from the brand that’s already imprinted on

the item? Will the recipients appreciate something that is co branded even more? The reason this is important is ‑because you’re going to be paying more for using an exist-ing brand because, in fact, you’re paying for the marketing dollars they already spent on their own brand recognition.


Color Is an Important Component of Brand Content—Your Promotional Items Speak

to the Recipients Just by Their Color.

You design promotional products with colors that align with your branding standards. This is why Fed Ex and UPS and Nike and Coca Cola and Pepsi are all represented by ‑particular colors; so you visualize their brand and recog-nize them by those colors. Smaller organizations try to do the same thing, but sometimes it makes sense to vary your brand colors using tone on tone or the opposite color scheme, like white on ‑ ‑black instead of black on white. So you have to consider every characteristic of your branding on promotional products. If you’re using T-shirts, for example, how are they actually going to look on the recipients? If they don’t look right, your branding efforts are wasted.


An Important Brand Content Tip for Promo Products Is to Imprint Your

Contact Info Somewhere on the Product.

You don’t want it screaming out too loud, but make sure you imprint your web address, phone number, or company name on the item. It’s also preferable to add some kind of value proposition. You don’t want the front of a T shirt covered with your name, “Bob’s Pizza, contact us.” ‑Nobody would ever wear the shirt or use it for anything other than

cleaning their car or dusting their furniture. So keep in mind that you want promotional items to tastefully display your logo and/or some way to contact you. Add a nice URL, a QR code, or something like that—contact information is very important if you’re promoting a brand that’s not so well recognized.


Get your name out there with amazing promotional products

from AnOpportunityKnocks.com, the number one promotional products

resource on the Internet.

Sixty-four categories and almost 200 subcategories of industry-leading products, including (but not limited to): Apparel, Awards, Business Cases, Calendars, Desk Items, Executive, Eco-Friendly, Golf, Health and Wellness , Key Chains, Luggage and Cases, Mugs and Tumblers, Pens, Pencils, and Highlighters, Post-It Notes, Safety, Tools, Travel, USB Drives, and Watches.

An Opportunity Knocks:Sourcing and Product IdeasDave Burnett / [email protected]

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How You Select Promotional Products That Truly Represent Your Brand