IA Social Media: Creating a Multi-Platinum LinkedIn Profile

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LinkedIn Profile Development Class by Mike O'Neil and Lori Ruff (2010)

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  • 1. Mike ONeil [email_address] www.linkedin.com/in/mikeoneil Lori Ruff [email_address] www.linkedin.com/in/loriruff ROCK Your Online Presence With LinkedIn

2.

  • Integrated Alliances (IA)
  • is not associated in any way with
  • LinkedIn, Twitter, Facebook

3.

    • Connections27,000
    • Followers 27,000
    • Friends 3,000

Mike ONeil 1,000 Rock Concerts Founder, President, Author The LinkedIn Rock Star! 4.

    • Connections13,000
    • Followers 26,000
    • Friends 2,000

Lori Ruff IA Executive, Microsoft Certified Trainer The LinkedIn Diva, Lifetime Rock Fan 5. Rock Star LinkedIn Rock Stars So, ya wanna rock? 6.

  • Lets Go!
  • The Cars, 1977

7. LinkedIn Profile

    • Your Identity on LinkedIn
    • Biography, Brochure or Ad
      • About youANDyour organization
    • Match theofficial company story
    • Fit in andSTAND OUT
  • Think MARKETING and KEYWORDS

Who are you? -The Who, 1978 Copyright 2003-2010 - Integrated Alliances - All Rights Reserved 8. Profile Text

  • Problem - No Spell Check on LinkedIn
  • Solution - Use Microsoft Word to write and store it
      • Use MS Word and Compose, Edit, Copy, Paste *
      • Use Firefox that has a crude spell-checker
  • * The Word File is yourMASTER TEXT

Copyright 2003-2010 - Integrated Alliances - All Rights Reserved See Me, Feel Me The Who, 1973 9.

  • Headshot ONLY LinkedIn rules
  • White/Light background is best
  • Only 80 x 80 pixels(upload up to 4MB)
  • Crop the picture on LinkedIn
  • Camera phone photo is good enough!

Picture-Photo Photograph Def Leppard, 1983 Copyright 2003-2010 - Integrated Alliances - All Rights Reserved 10.

  • Display FULL name
  • Former/Maiden Name use wisely
  • Lockdetermines who can see what

Name Whats Your Name? Lynyrd Skynyrd, 1977 Copyright 2003-2010 - Integrated Alliances - All Rights Reserved 11. Headline Your Sound Bite

  • Show in search listings, including GOOGLE
  • Your credentials
  • Mightadd E-Mail Address
  • 140 characters available, use 100+
  • Use Special Characters to improve readability

Kiss Shout it out loud, 1976 Copyright 2003-2010 - Integrated Alliances - All Rights Reserved 12. Status What are you working on?

  • NOT what are you doing RIGHT NOW
  • 120 characters, use 100+
  • Supports links e.g.http://www.mylink.com
  • Update it every 1-4 weeks as needed

Marvin Gaye Whats goin on, 1977 Copyright 2003-2010 - Integrated Alliances - All Rights Reserved 13. Summary

    • 2,000 characters allowed
    • Official Info about company
    • Info about you and your role
    • What makes you special?
    • Formatting Options:
    • Bullets, spacing, ALL CAPS
    • Special Characters ( )

Dont stop thinking about tomorrow - Fleetwood Mac, 1977 Copyright 2003-2010 - Integrated Alliances - All Rights Reserved 14. Specialties

    • 500 characters available
    • List keywords using commas, bullets
    • (ACRONYMS are OK)
    • Formatting Options:
    • Bullets, spacing, ALL CAPS
    • Special Characters ( )

Weve only just begun The Carperters, 1970 Copyright 2003-2010 - Integrated Alliances - All Rights Reserved 15. Experience

  • List all jobs, very little text
  • Whatthe company does
  • Whoyou sell/sold to
  • Whereyou provided your services
  • Yourrolethere and what made you special
  • Years are accurate enough

Are you experienced? Jimi Hendrix, 1967 Old Days Chicago, 1975 Copyright 2003-2010 - Integrated Alliances - All Rights Reserved 16. Recommendations

  • Shows credibility
  • Get 10-15 recommendations
    • From co-workers, customers, partners
  • Describe a project, use numbers
  • 3-4 sentences is plenty

I get by with a little help from my friends The Beatles, Joe Cocker, 1960s Youve got a friend James Taylor, 1971 Copyright 2003-2010 - Integrated Alliances - All Rights Reserved 17. Education

  • List all schools with little text
  • Include Professional Training

Schools Out Alice Cooper, 1972 My old school Steely Dan, 1973 Copyright 2003-2010 - Integrated Alliances - All Rights Reserved 18. Additional Information Websites

  • Use all 3 you are allowed
  • Customize the label (Other)
  • Main Web site, Sub-Pages
  • Twitter or Facebook Page

2 out of 3 aint bad Meat Loaf, 1974 Copyright 2003-2010 - Integrated Alliances - All Rights Reserved 19. Additional Information Interests

  • What you do when not working
  • Keep it simple
  • 1,000 Characters, Commas, are KEY,

The Real Me The Who, 1977 Copyright 2003-2010 - Integrated Alliances - All Rights Reserved 20. Additional Information Groups and Associations

  • Dont have to be a member
  • List both the name AND the ACRONYM
  • 1,000 Characters, Commas, are KEY,

A matter of trust Billy Joel, 1986 Copyright 2003-2010 - Integrated Alliances - All Rights Reserved 21. Additional InformationHonors and Awards

  • Not critical to have it completed
  • Good place for business awards, not personal

David Bowie Fame, 1975 Copyright 2003-2010 - Integrated Alliances - All Rights Reserved 22. Personal Information THE place for phone, address, etc. Lock determines who can see what Edit View Call me Blondie, 1980 Copyright 2003-2010 - Integrated Alliances - All Rights Reserved 23. Contact Settings

  • Tell othersWhen/If/Howit is OK to contact you
  • Might include an E-Mail address
  • Select ALL 8 Options

I cant go for that Hall & Oates, 1981 Stayin alive Bee Gees, 1976 Copyright 2003-2010 - Integrated Alliances - All Rights Reserved 24. LinkedIn Groups

  • Join at least 20 Groups
  • Allowed 50 Groups and 50 Subgroups
  • Join groups in your profession, geography
  • Join groups where customers/partners are
  • Click Logo OR Text to join from Profiles

Run with the pack Bad Company, 1976 Copyright 2003-2010 - Integrated Alliances - All Rights Reserved 25. Thank You

  • Found this helpful?
  • Want/need help?
    • Online Business Presence Services
    • Profiles, Networks, Training
    • Speaking, Training, Conferences
  • Add millions, connect
  • www.mikeisonline.com
  • www.loriisonline.com

IASocialMedia.com RockTheWorldBook.com - 303-683-9600