Text of Ideate! Create and Develop World-Changing Ideas
ideate!Create and develop world-changing ideas
youve been given the opportunity to present your idea to the
world. So...
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--your idea will either live or die. This is your chance
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create content that propels your idea into the hearts and minds
of your audience... How do you?
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And change their world?
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Network designed by Brennan Novak from The Noun Project This is
a guide to Developing
Network designed by Brennan Novak from The Noun Project
Changing World
ideas
presenting ideas is a process
Content Development B e generate ideas rene idea structure the
content
Visual Design storyboard visuals design visuals Idea Idea Idea
execution revision execution revision execution revision evidence
evidence evidence Color Picker designed by Kenneth Appiah from The
Noun ProjectCollage designed by Jill Allyn Peterson from The Noun
ProjectType Design designed by Andrew J. Young from The Noun
Project
Delivery & Execution Portrait designed by Joris Hoogendoorn
from The Noun Project Spotlight designed by Olyn LeRoy from The
Noun Project determine delivery mode rehearse & practice
deliver & engage
to ideateFirst, generate good ideas
Diagram based on one found in the HBR Guide to Persuasive
Presentations by Nancy Duarte generatevia divergent and convergent
thinking
Idea Collection Idea Creation Convergent thinking; collect
information from every source possible. Divergent thinking; invent
new ideas, take risks, be gutsy. Daydreaming designed by Lorie
Shaull from The Noun ProjectEducation designed by Pete Fecteau from
The Noun Project
When panning for gold, prospectors scoop up a pan full of
dirt...never knowing which pan full of dirt will yield a great
nugget. Gold designed by Benjamin Orlovski from The Noun Project
Nancy Duarte, Resonate
Your ideal topic... Your knowledge Audiences interests Your
passion
Your nowledge Audiences interests Your passion Why does this
matter?
Without audience, an idea is hollow.
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Refineget to the core of your message
superuous or tangential elements. Chip and Dan Heath, Made to
Stick http://commons.wikimedia.org/wiki/File:Jordens_inre.svg To
get to the core, we must weed out
http://commons.wikimedia.org/wiki/File:Jordens_inre.svg The
Core is...
your point of view articulate what you want your audience to
believe
so what? ?Thinking designed by James Fenton from The Noun
Project why it should matter to your audience
One complete sentence
to ideateUnderstand what persuasion means
In making a speech one must study three points: rst, the means
of producing persuasion; second, the language; third the proper
arrangement of the various parts of the speech. Aristotle
Analytical (head) Logic and analysis Reasoning and rationality
Emotional (heart) Passion and feelings Sentimentality and sincerity
Emotional (gut) Humor and instinct Impulse and spontaneity
Emotional (groin) Passion and sexuality Power and universality Man
designed by trasnik from The Noun Project Source: Nancy Duarte,
Resonate
Your idea is the The USS Enterprise Imagine z
qKirk emotional eect of speakers words z aspeakers credibility,
ethical speaking BonesSpock arrangement, evidence, and logic w
Head, heart, and gut all work together
to ideateApply SUCCESs to developing strong content
In tough times, we'll see problems everywhere, and "analysis
paralysis" will often kick in....to make progress on a change, we
need to provide crystal- clear direction--show people where to go,
how to act, what destination to pursue. chip and Dan heath On
analysis paralysis
Keep your big idea simple
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SIMPLIFY logic and arrangement to clarify your idea (Heath, C.
and Heath, D.)Make it stick
organizeTo motivate the audience to action
What is What could be New Bliss Call to Adventure Call to
ActionThe gap between what is and what could be shows the audience
how dierent the world can be with your idea in place. Clearly dene
what you want your audience to do and how they should do it. The
world without your idea The world with your idea The world with
your idea actualized Source | Resonate: Present Visual Stories That
Transform Audiences, Nancy Duarte, John Wiley & Sons, Inc. To
motivate, use Nancy Duartes SPARKLINE
All good presentations...convey and resolve some kind of
conflict or imbalance. The sense of discord is what makes audiences
care enough to get on board. Nancy Duarte On conflict &
contrast
Open with PUNCH Personal, Unexpected, Novel, Challenging.
Humorous (Reynolds 2011) Establish NEED Highlight a problem for the
audience. Provide a SOLUTION Present your big idea as the solution.
Help them VISUALIZE What will happen with this idea in action? What
will happen without it? Move them to ACTION Motivate the audience
to act. yes To motivate, use Monroes motivated sequence
Simple Data concretizes your idea
Duarte on great data
75% 25% Users with no privacy settings Users with privacy
settings point the audience to the conclusion Privacy on Facebook
Source: Brian Honigman, Hungton Post
highlight whats important 0 22500 45000 67500 90000 Number of
posts in 30 days Brazil Egypt USA Turkey Spain Source: Brian
Honigman, Hungton Post
25%of Facebook users have no privacy settings.
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use data in the right way
...you don't need to embrace simplicity just so your people can
comprehend your message. The point of simplicity is more
fundamental: Simplicity allows people to act. chip and Dan heath On
Simplicity
THE UNEXPECTED cannot be ignored Make it stick (Heath, C. and
Heath, D.)
a mental codication of experience that includes a particular
organized way of perceiving cognitively and responding to a complex
situation or set of stimuli. Schema
What we think based on experience
Our schemas are like guessing machines. Schemas help us predict
what will happen and, consequently, how we should make decisions.
chip and Dan heath On schemas
Surprise jolts us to attention. Surprise is triggered when our
schemas fail, and it prepares us to understand why the failure
occurred. chip and Dan heath On surprise
CONCRETE ideas create mental hooks (Heath, C. and Heath,
D.)Make it stick
Velcro theory of memory
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Your idea
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Your audiences brain
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Your brain hosts a truly staggering number of loops. The more hooks
an idea has, the better it will cling to memory. chip and Dan
heath
CREDIBILITY is what prepares one to be persuaded (Heath, C. and
Heath, D.)Make it stick
Huzzah Vintage "Since rhetoric is concerned with making a
judgment, it is necessary... [for the speaker] to construct a view
of himself as a certain kind of person and to prepare the
judge."--Aristotle
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Authority Case Studies
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Media Statistics External Credibility
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Personal Experience Common Ground Demeanor & Attire Reputation
internal Credibility
EMOTION is the seat of decision making (Heath, C. and Heath,
D.)Make it stick
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The Empathic Civilization Jeremy Rifkin, RSAnimates
Empathy is key
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to emotional connection
...it's from this more emotional region that hunches,
hypotheses, and passions are generated--big ideas need those too.
(Nancy Duarte, Resonate)
STORIES contextualize and realize your idea (Heath, C. and
Heath, D.)Make it stick
Great stories have Structure EXPOSITION Rising Action CLIMAX
Falling Action DENOUEMENT (Duarte, 2012) Act Three Mid-point Act
One Resolution Act Two Set-up Confrontation 1st half 2nd half
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Conict Resolution Transformation Great stories feature
Great stories make a promise. They promise fun, safety or a
shortcut. The promise needs to be bold and audacious. Its either
exceptional or its not worth listening to. Seth Godin On great
stories
Whats next in the process?
Learn visual design storyboard visuals design visuals Idea Idea
Idea execution revision execution revision execution revision
evidence evidence evidence Color Picker designed by Kenneth Appiah
from The Noun ProjectCollage designed by Jill Allyn Peterson from
The Noun Project Type Design designed by Andrew J. Young from The
Noun Project Read Watch Click-throughClick-through } }
learn delivery Portrait designed by Joris Hoogendoorn from The
Noun Project Spotlight designed by Olyn LeRoy from The Noun Project
determine delivery mode rehearse & practice deliver &
engage Read Click-through Click-through } } }
References Barnett, T., & Watt, S. S. (n.d.). Persuasive
Speaking. The Public Speaking Project. Retrieved March 11, 2014,
from http://
publicspeakingproject.org/PDF%20Files/persuasion%20web%201.pdf
Duarte, N. (2012). HBR guide to persuasive presentations. Boston,
Mass.: Harvard Business Review Press. Duarte, N. (2010). Resonate:
present visual stories that transform audiences. Hoboken, N.J.:
Wiley. Duarte, N. (2008). Slide:ology: the art and science of
creating great presentations. Beijing: O'Reilly Media. Godin, S.
(2006, April 27). Ode: How to tell a great story. Seth's Blog.
Retrieved March 12, 2014, from http://
sethgodin.typepad.com/seths_blog/2006/04/ode_how_to_tell.html
Heath, C., & Heath, D. (n.d.). Analysis of Paralysis . Fast
Company. Retrieved March 11, 2014, from http://
www.fastcompany.com/60934/analysis-paralysis Heath, C., &
Heath, D. (n.d.). Dan and Chip Heath Say Nix Ambiguity and Focus
for Lasting Change . Fast Company. Retrieved March 11, 2014, from
http://www.fastcompany.com/1676957/dan-and-chip-heath-say-nix-ambiguity-and-focus-
lasting-change Heath, C., & Heath, D. (n.d.). Made to Stick:The
Birth of a Sticky Idea . Fast Company. Retrieved March 11, 2014,
from http://
www.fastcompany.com/1589725/made-stick-birth-sticky-idea Heath, C.,
& Heath, D. (2007). Made to stick: why some ideas survive and
others die. New York: Random House. Reynolds, G. (2011). The naked
presenter: delivering powerful presentations with, or without,
slides. Berkeley, CA: New Riders.
