youve been given the opportunity to present your idea to the world. So... http://www.ickr.com/photos/cristian_roberti/5643676602/sizes/o/in/photostream/
--your idea will either live or die. This is your chance http://www.ickr.com/photos/mrzeon/4457645467/sizes/o/in/photostream/
create content that propels your idea into the hearts and minds of your audience... How do you? http://www.ickr.com/photos/98377785@N07/9506623548/sizes/k/in/photostream/
And change their world? http://www.ickr.com/photos/gsfc/4866242774/sizes/l/in/photostream/
Network designed by Brennan Novak from The Noun Project This is a guide to Developing
Network designed by Brennan Novak from The Noun Project Changing World
ideas
presenting ideas is a process
Content Development B e generate ideas rene idea structure the content
Visual Design storyboard visuals design visuals Idea Idea Idea execution revision execution revision execution revision evidence evidence evidence Color Picker designed by Kenneth Appiah from The Noun ProjectCollage designed by Jill Allyn Peterson from The Noun ProjectType Design designed by Andrew J. Young from The Noun Project
Delivery & Execution Portrait designed by Joris Hoogendoorn from The Noun Project Spotlight designed by Olyn LeRoy from The Noun Project determine delivery mode rehearse & practice deliver & engage
to ideateFirst, generate good ideas
Diagram based on one found in the HBR Guide to Persuasive Presentations by Nancy Duarte generatevia divergent and convergent thinking
Idea Collection Idea Creation Convergent thinking; collect information from every source possible. Divergent thinking; invent new ideas, take risks, be gutsy. Daydreaming designed by Lorie Shaull from The Noun ProjectEducation designed by Pete Fecteau from The Noun Project
When panning for gold, prospectors scoop up a pan full of dirt...never knowing which pan full of dirt will yield a great nugget. Gold designed by Benjamin Orlovski from The Noun Project Nancy Duarte, Resonate
Your ideal topic... Your knowledge Audiences interests Your passion
Your nowledge Audiences interests Your passion Why does this matter?
Without audience, an idea is hollow. p://www.ickr.com/photos/ajourneyroundmyskull/3971137460/sizes/o/in/photostream/
Refineget to the core of your message
superuous or tangential elements. Chip and Dan Heath, Made to Stick http://commons.wikimedia.org/wiki/File:Jordens_inre.svg To get to the core, we must weed out
http://commons.wikimedia.org/wiki/File:Jordens_inre.svg The Core is...
your point of view articulate what you want your audience to believe
so what? ?Thinking designed by James Fenton from The Noun Project why it should matter to your audience
One complete sentence
to ideateUnderstand what persuasion means
In making a speech one must study three points: rst, the means of producing persuasion; second, the language; third the proper arrangement of the various parts of the speech. Aristotle
Analytical (head) Logic and analysis Reasoning and rationality Emotional (heart) Passion and feelings Sentimentality and sincerity Emotional (gut) Humor and instinct Impulse and spontaneity Emotional (groin) Passion and sexuality Power and universality Man designed by trasnik from The Noun Project Source: Nancy Duarte, Resonate
Your idea is the The USS Enterprise Imagine z
qKirk emotional eect of speakers words z aspeakers credibility, ethical speaking BonesSpock arrangement, evidence, and logic w Head, heart, and gut all work together
to ideateApply SUCCESs to developing strong content
In tough times, we'll see problems everywhere, and "analysis paralysis" will often kick in....to make progress on a change, we need to provide crystal- clear direction--show people where to go, how to act, what destination to pursue. chip and Dan heath On analysis paralysis
Keep your big idea simple http://www.ickr.com/photos/pinksherbet/2775866800/sizes/l/in/photostream/
SIMPLIFY logic and arrangement to clarify your idea (Heath, C. and Heath, D.)Make it stick
organizeTo motivate the audience to action
What is What could be New Bliss Call to Adventure Call to ActionThe gap between what is and what could be shows the audience how dierent the world can be with your idea in place. Clearly dene what you want your audience to do and how they should do it. The world without your idea The world with your idea The world with your idea actualized Source | Resonate: Present Visual Stories That Transform Audiences, Nancy Duarte, John Wiley & Sons, Inc. To motivate, use Nancy Duartes SPARKLINE
All good presentations...convey and resolve some kind of conflict or imbalance. The sense of discord is what makes audiences care enough to get on board. Nancy Duarte On conflict & contrast
Open with PUNCH Personal, Unexpected, Novel, Challenging. Humorous (Reynolds 2011) Establish NEED Highlight a problem for the audience. Provide a SOLUTION Present your big idea as the solution. Help them VISUALIZE What will happen with this idea in action? What will happen without it? Move them to ACTION Motivate the audience to act. yes To motivate, use Monroes motivated sequence
Simple Data concretizes your idea
Duarte on great data
75% 25% Users with no privacy settings Users with privacy settings point the audience to the conclusion Privacy on Facebook Source: Brian Honigman, Hungton Post
highlight whats important 0 22500 45000 67500 90000 Number of posts in 30 days Brazil Egypt USA Turkey Spain Source: Brian Honigman, Hungton Post
25%of Facebook users have no privacy settings. http://www.ickr.com/photos/striatic/244608912/sizes/l/in/photostream/ use data in the right way
...you don't need to embrace simplicity just so your people can comprehend your message. The point of simplicity is more fundamental: Simplicity allows people to act. chip and Dan heath On Simplicity
THE UNEXPECTED cannot be ignored Make it stick (Heath, C. and Heath, D.)
a mental codication of experience that includes a particular organized way of perceiving cognitively and responding to a complex situation or set of stimuli. Schema
What we think based on experience
Our schemas are like guessing machines. Schemas help us predict what will happen and, consequently, how we should make decisions. chip and Dan heath On schemas
Surprise jolts us to attention. Surprise is triggered when our schemas fail, and it prepares us to understand why the failure occurred. chip and Dan heath On surprise
CONCRETE ideas create mental hooks (Heath, C. and Heath, D.)Make it stick
Velcro theory of memory http://www.ickr.com/photos/yuichirock/7156560374/sizes/l/in/photostream/ http://www.ickr.com/photos/megyarsh/2578492912/sizes/l/in/photostream/
Your idea http://www.ickr.com/photos/yuichirock/7156560374/sizes/l/in/photostream/
Your audiences brain http://www.ickr.com/photos/yuichirock/7156560374/sizes/l/in/photostream/ http://www.ickr.com/photos/megyarsh/2578492912/sizes/l/in/photostream/
http://www.ickr.com/photos/derekgavey/6020501642/sizes/o/in/photostream/ Your brain hosts a truly staggering number of loops. The more hooks an idea has, the better it will cling to memory. chip and Dan heath
CREDIBILITY is what prepares one to be persuaded (Heath, C. and Heath, D.)Make it stick
Huzzah Vintage "Since rhetoric is concerned with making a judgment, it is necessary... [for the speaker] to construct a view of himself as a certain kind of person and to prepare the judge."--Aristotle
http://www.ickr.com/photos/boltron/3212284622/sizes/l/in/photostream/ http://www.ickr.com/photos/eschipul/2256923368/sizes/l/in/photostream/ Authority Case Studies http://www.ickr.com/photos/dsevilla/1910384749/http://www.ickr.com/photos/hamed/512309138/sizes/l/in/photostream//l/in/ Media Statistics External Credibility
http://www.ickr.com/photos/soldiersmediacenter/397629064/sizes/o/in/photostream/ http://www.ickr.com/photos/chantelbeam/5496023509/sizes/l/in/photostream/ http://www.ickr.com/photos/unconstructive_bry/2458352654/sizes/l/in/photostream/ http://www.ickr.com/photos/chantelbeam/5496023509/sizes/l/in/photostream/ Personal Experience Common Ground Demeanor & Attire Reputation internal Credibility
EMOTION is the seat of decision making (Heath, C. and Heath, D.)Make it stick
http://www.ickr.com/photos/doscronopios/5459170197/sizes/o/in/photostream/ The Empathic Civilization Jeremy Rifkin, RSAnimates
Empathy is key http://www.ickr.com/photos/amandasphotographs/2905142283/sizes/o/in/photostream/ to emotional connection
...it's from this more emotional region that hunches, hypotheses, and passions are generated--big ideas need those too. (Nancy Duarte, Resonate)
STORIES contextualize and realize your idea (Heath, C. and Heath, D.)Make it stick
Great stories have Structure EXPOSITION Rising Action CLIMAX Falling Action DENOUEMENT (Duarte, 2012) Act Three Mid-point Act One Resolution Act Two Set-up Confrontation 1st half 2nd half
http://www.ickr.com/photos/groundzero/96516632/sizes/o/in/photostream/ http://www.ickr.com/photos/laradanielle/3285978735/sizes/l/in/photostream/ http://www.ickr.com/photos/dvids/4951501451/sizes/l/in/photostream/ Conict Resolution Transformation Great stories feature
Great stories make a promise. They promise fun, safety or a shortcut. The promise needs to be bold and audacious. Its either exceptional or its not worth listening to. Seth Godin On great stories
Whats next in the process?
Learn visual design storyboard visuals design visuals Idea Idea Idea execution revision execution revision execution revision evidence evidence evidence Color Picker designed by Kenneth Appiah from The Noun ProjectCollage designed by Jill Allyn Peterson from The Noun Project Type Design designed by Andrew J. Young from The Noun Project Read Watch Click-throughClick-through } }
learn delivery Portrait designed by Joris Hoogendoorn from The Noun Project Spotlight designed by Olyn LeRoy from The Noun Project determine delivery mode rehearse & practice deliver & engage Read Click-through Click-through } } }
