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ideate!Create and develop
world-changing ideas
you’ve been given the opportunity to present your idea to the world.
So...
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--your idea will either live or die.This is your chance
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create content that propels your idea into the hearts and minds of your audience...
How do you?
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And change their world?
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Network designed by Brennan Novak from The Noun Project
This is a
guide to Developing
Network designed by Brennan Novak from The Noun Project
ChangingWorld
ideas
presenting ideas is a
process
Content Development
B
e
generate ideas
refine idea
structure the content
Visual Design
storyboard visuals design visuals
Idea Idea Idea
execution
revision
execution
revision
execution
revision
evidence evidence evidence
Color Picker designed by Kenneth Appiah from The Noun ProjectCollage designed by Jill Allyn Peterson from The Noun ProjectType Design designed by Andrew J. Young from The Noun Project
Delivery & Execution
Portrait designed by Joris Hoogendoorn from The Noun Project Spotlight designed by Olyn LeRoy from The Noun Project
determine delivery mode
rehearse & practice
deliver & engage
to ideateFirst, generate good ideas
Diagram based on one found in the HBR Guide to Persuasive Presentations by Nancy Duarte
generatevia divergent and convergent thinking
Idea Collection Idea CreationConvergent thinking; collect information
from every source possible.Divergent thinking; invent new
ideas, take risks, be gutsy.
Daydreaming designed by Lorie Shaull from The Noun ProjectEducation designed by Pete Fecteau from The Noun Project
“When panning for gold, prospectors scoop up a pan full of dirt...never knowing which pan full of dirt will yield a great nugget.”
Gold designed by Benjamin Orlovski from The Noun Project
Nancy Duarte, Resonate
Your ideal topic...
Your knowledge
Audience’s interests
Your passion
Your knowledge
Audience’s interests
Your passion
Why does this matter?
Without audience, an idea is hollow.
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Refineget to the core of your message
superfluous or tangential elements.Chip and Dan Heath, Made to Stick
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To get to the core, we must weed out
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The Core is...
your point of viewarticulate what you want your audience to believe
so what??Thinking designed by James Fenton from The Noun Project
why it should matter to your audience
One complete sentence
to ideateUnderstand what persuasion means
“In making a speech one must study three points: first, the means of producing persuasion; second, the language; third the proper arrangement of the various parts of the speech.
”Aristotle
Analytical (head)Logic and analysisReasoning and rationality
Emotional (heart)Passion and feelingsSentimentality and sincerity
Emotional (gut)Humor and instinctImpulse and spontaneity
Emotional (groin)Passion and sexualityPower and universality
Man designed by trasnik from The Noun Project
Source: Nancy Duarte, Resonate
Your idea is the
The USS Enterprise
Imagine
z
qKirk
emotional effect of speaker’s words
za
speaker’s credibility, ethical speaking
BonesSpockarrangement,
evidence, and logic
w
Head, heart, and gut all work
together
to ideateApply SUCCESs to developing strong content
Simple
Unexpected
Concrete
Credible
Emotional
Stories
SIMPLE ideas help audiences decide
Make it stick
(Heath, C. and Heath, D.)
avoid analysis Paralysis
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“ ”In tough times, we'll see problems everywhere, and "analysis paralysis" will often kick in....to make progress on a change, we need to provide crystal-clear direction -- show people where to go, how to act, what destination to pursue.chip and Dan heath
On analysis paralysis
Keep your big idea simple
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SIMPLIFY logic and arrangement to clarify your idea
(Heath, C. and Heath, D.)Make it stick
organizeTo motivate the audience to action
What is
What could be New Bliss
Call to Adventure
Call to ActionThe gap between what is and what could be shows the audience how different the world can be with your idea in place.
Clearly define what you want your audience to do and how they should do it.
The world without your idea
The world with your idea The world with your idea actualized
Source | Resonate: Present Visual Stories That Transform Audiences, Nancy Duarte, John Wiley & Sons, Inc.
To motivate, use Nancy Duarte’s
SPARKLINE
“ ”All good presentations...convey and resolve some kind of conflict or imbalance. The sense of discord is what makes audiences care enough to get on board.Nancy Duarte
On conflict & contrast
Open with PUNCH
Personal, Unexpected, Novel, Challenging.
Humorous (Reynolds 2011)
Establish NEED
Highlight a problem for the audience.
Provide a SOLUTIONPresent your big
idea as the solution.
Help them VISUALIZE
What will happen with this idea in action? What will
happen without it?
Move them to ACTION
Motivate the audience to act.
yes
To motivate, use Monroe’s
motivated sequence
Simple Data concretizes your idea
Duarte on great data
75%
25%
Users with no privacy settingsUsers with privacy settings
point the audience to the conclusion
Privacy on Facebook
Source: Brian Honigman, Huffington Post
highlight what’s important
0
22500
45000
67500
90000
Number of posts in 30 days
Brazil Egypt USA Turkey Spain
Source: Brian Honigman, Huffington Post
25%of Facebook usershave no privacy settings.
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use data in the right way
“ ”...you don't need to embrace simplicity just so your people can comprehend your message. The point of simplicity is more fundamental: Simplicity allows people to act.chip and Dan heath
On Simplicity
THE UNEXPECTED cannot be ignored
Make it stick
(Heath, C. and Heath, D.)
“ ”a mental codification of experience that includes a particular organized way of perceiving cognitively and responding to a complex situation or set of stimuli.
Schema
Schema
What we think based on experience
“ ”Our schemas are like guessing machines. Schemas help us predict what will happen and, consequently, how we should make decisions.
chip and Dan heath
On schemas
schema Interruption
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gets attention
“ ”Surprise jolts us to attention. Surprise is triggered when our schemas fail, and it prepares us to understand why the failure occurred.
chip and Dan heath
On surprise
CONCRETE ideas create mental “hooks”
(Heath, C. and Heath, D.)Make it stick
Velcro theory of memory
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Your idea
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Your audience’s
brain
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Your brain hosts a truly staggering number of loops. The more hooks an idea has, the better it will cling to memory.chip and Dan heath
CREDIBILITY is what prepares one to be persuaded
(Heath, C. and Heath, D.)Make it stick
Huzzah Vintage
"Since rhetoric is concerned with making a judgment, it is necessary... [for the speaker] to construct a view of himself as a certain kind of person and to prepare the judge." --Aristotle
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Authority Case Studies
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External Credibility
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Personal Experience Common Ground
Demeanor & Attire Reputation
internal Credibility
EMOTION is the seat of decision making
(Heath, C. and Heath, D.)Make it stick
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“The Empathic Civilization”Jeremy Rifkin, RSAnimates
Empathy is key
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to emotional connection
“...it's from this more emotional region that hunches, hypotheses, and passions are generated--big ideas need those too.” (Nancy Duarte, Resonate)
STORIES contextualize and realize your idea
(Heath, C. and Heath, D.)Make it stick
Great stories have
Structure
EXPOSITION
Rising Action
CLIMAX
FallingAction
DENOUEMENT
(Duarte, 2012)
Act Three
Mid-point
Act One
ResolutionAct Two
Set-up Confrontation
1st half 2nd half
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Conflict Resolution Transformation
Great stories feature
“ ”Great stories make a promise. They promise fun, safety or a shortcut. The promise needs to be bold and audacious. It’s either exceptional or it’s not worth listening to.Seth Godin
On great stories
What’s next in the
process?
Learn visual design
storyboard visuals design visuals
Idea Idea Idea
execution
revision
execution
revision
execution
revision
evidence evidence evidence
Color Picker designed by Kenneth Appiah from The Noun ProjectCollage designed by Jill Allyn Peterson from The Noun Project Type Design designed by Andrew J. Young from The Noun Project
Read Watch Click-throughClick-through
} }
learn delivery
Portrait designed by Joris Hoogendoorn from The Noun Project Spotlight designed by Olyn LeRoy from The Noun Project
determine delivery mode
rehearse & practice
deliver & engage
Read Click-through Click-through
} } }
@Learn more @tweakyourslides.com
ReferencesBarnett, T., & Watt, S. S. (n.d.). Persuasive Speaking. The Public Speaking Project. Retrieved March 11, 2014, from http://
publicspeakingproject.org/PDF%20Files/persuasion%20web%201.pdf
Duarte, N. (2012). HBR guide to persuasive presentations. Boston, Mass.: Harvard Business Review Press.
Duarte, N. (2010). Resonate: present visual stories that transform audiences. Hoboken, N.J.: Wiley.
Duarte, N. (2008). Slide:ology: the art and science of creating great presentations. Beijing: O'Reilly Media.
Godin, S. (2006, April 27). Ode: How to tell a great story. Seth's Blog. Retrieved March 12, 2014, from http://sethgodin.typepad.com/seths_blog/2006/04/ode_how_to_tell.html
Heath, C., & Heath, D. (n.d.). Analysis of Paralysis . Fast Company. Retrieved March 11, 2014, from http://www.fastcompany.com/60934/analysis-paralysis
Heath, C., & Heath, D. (n.d.). Dan and Chip Heath Say Nix Ambiguity and Focus for Lasting Change . Fast Company. Retrieved March 11, 2014, from http://www.fastcompany.com/1676957/dan-and-chip-heath-say-nix-ambiguity-and-focus-lasting-change
Heath, C., & Heath, D. (n.d.). Made to Stick: The Birth of a Sticky Idea . Fast Company. Retrieved March 11, 2014, from http://www.fastcompany.com/1589725/made-stick-birth-sticky-idea
Heath, C., & Heath, D. (2007). Made to stick: why some ideas survive and others die. New York: Random House.
Reynolds, G. (2011). The naked presenter: delivering powerful presentations with, or without, slides. Berkeley, CA: New Riders.
