@ducttape #vsbdtm

Verizon Small Business Center

Incredibly Useful Ways to Search Twitter for Marketing

@ducttape #vsbdtm

Deep dive into Twitter search• Advanced search• Target by occupation• Target by bio• Target by location• New sign-ups• Keep up on an industry• Competitive eavesdrop• Find trending photos

@ducttape #vsbdtm

@ducttape #vsbdtm

Advanced search

search.twitter.com

@ducttape #vsbdtm

Advanced search

search.twitter.com/advanced

@ducttape #vsbdtm

Advanced search

carpet cleaning near:"san diego, ca" within:15mi

@ducttape #vsbdtm

Google and twitterShort Cuts – (Operators)

•site:(get your search results for only one website – this would show pages on Duct Tape Marketing with the word referral) – site:ducttapemarketing.com referrals•allintitle: (search keywords in page title) – allintitle:public relations•allinanchor: (search for link or anchor text) – allinanchor:get more referrals•inurl:(restrict search to page URLs) inurl:smallbusiness•allintext: (words specified in body text) allintext:duct tape

@ducttape #vsbdtm

Target by occupation

intitle:"attorney* on twitter" site:twitter.com

@ducttape #vsbdtm

Target by bio

intext:"bio * web designer" site:twitter.com

@ducttape #vsbdtm

Target by location and occupation(intitle:"apartment * on twitter" OR intext:"bio * apartment") intext:"location * TX" site:twitter.com(intitle:"flowers * on twitter" OR intext:"bio * florist") intext:"location * TX" site:twitter.com

@ducttape #vsbdtm

New sign-ups

@ducttape #vsbdtm

Keep up on an industry (twitter)

"small business" OR entrepreneur OR "start up" filter:links

@ducttape #vsbdtm

Competitive eavesdropping

from:ducttape OR to:ducttape

@ducttape #vsbdtm

Find trending photos

paris twitpic OR ow.ly OR yfrog

@ducttape #vsbdtm

Find trending photos

paris twitpic OR ow.ly OR yfrog

@ducttape #vsbdtm

Small business email evolution• author of Duct Tape Marketing and The Referral Engine• Forbes favorite for marketing

John Jantsch