Embed Size (px)
Mastery Journey Timeline
Mastery Journey TimelineJazmyn OquendoFull Sail UniversityPublic Relations, MA
Personal Development PlanDefine my goalsPrioritizeSet a deadlineUnderstand my strengthsRecognize opportunities and threatsDevelop new skillsTake actionGet supportMeasure progress
Reflection on Framework Prep & ProgressIt is beneficial to know whats trending in PR IndustryFind out who is excelling career wise in the field as well as influencing peers and the mediaChoose your major wisely when your entering college, this will provide you a clear understanding of what you desire to do in PRResearch PR agencies, find out what type of qualities they seek within a potential candidate and what services they offerApprenticeship will help you gain notoriety and hands on experience you will need to prosperLook for a mentor that will take you under their wing and show you the ropes
Public Relations Master of Arts CoursesMastery: Personal Development & LeadershipPublic Relations in a Digital WorldWriting for Interactive MediaLegal Aspects of MediaInnovative Public Relations Tools and ResourcesSocial Media Metrics and ROI
Market and Consumer Research AnalysisMedia RelationsEvents Marketing and ProductionReputation Management StrategiesThe Online Media RoomPublic Relations Final Project & Thesis
Mastery: Personal Development & LeadershipWe face challenges day to day when trying to accomplish a goal or complete a task, this course will help me to analyze my capability to excel in my passion. I believe learning new skills and understanding my intelligence will cultivate the powers of mastery and transform my lifes task.Goals:Incorporate the strategies Robert Greene mentions in his book Mastery in my techniques while learning new conceptsIdentify my strengths and craft my weaknesses by using SWOT analysisUse social intelligence by engaging with my peers in the program and connecting with the Full Sail environmentInvolve others in my helping me through this journey and accept feedback Widen my vision by looking outside the creation of standards and conventional thinkingWatch tutorial on Lynda.com on Becoming a Leader
Public Relations in a Digital WorldThis course will help me to see the impact my profession has on the world and how Public Relations, Media and the World-Wide Internet are used hand in hand on a regular.Goals:Educate myself on at least 2 PR agencies and learn about the services they provide and their strategiesStart with two of my favorite agencies or the leading agencies in the industryLearn about how social media platforms are advertise to reach the publicResearch whats trending within the networksResearch strategic objectives that guides employees effortsSynthesize All Forms of Knowledge (e.g. The About on Full sail Student Portal
Writing for Interactive MediaHaving strong writing skills are the basis of being a mastery in any field particularly Public Relations, this course will help me strategic structure to deliver in multimedia methods.Goals:Think like a writer and explain a story in a way that captures the audience attentionPut myself in the shoes of an author writing a adventurous novelCreate and experiment with methods that will provide a service to the public through media platformsGenerate polls for my target audiencePractice unique writing strategies that can create a visual representation when reading or talking about the subject Use the Writing Center at Full Sail for suggestions and tips when writing about various subjects
Legal Aspects of MediaHaving strong writing skills are the basis of being a mastery in any field particularly Public Relations, this course will help me strategically structure to deliver in multimedia methods.Goals:Learn ethical and legal boundariesWiden my vision to gain global understanding of the dos and don'ts in the industryEngage in ethical dealings with news mediaConnect with specialist discussing public opinions through Twitter or TumblrPractice and use code of ethics for PR, Public Relations Society of America (PRSA) provides Internalize the details to codes by using EBSCO Host on Full Sail to read some journals and articles
Innovative Public Relations Tools and Resources There are various emerging platforms that I will need to be knowledgeable about to help aid my mastery.Goals:Learn about publicity tacticsResearch how to create media buzzExplore the fundamentals of how media platforms share contentFocus on content relevanceUse Lynda.com courses to gain insight on the integrated approach to the resources most consumers useTake notes to keep for my reference
Social Media Metrics and ROIExploring metrics and analyzing data using reporting tools can factor who my target audience is and have creative Public Relation Campaigns.Goals:Research how metrics are incorporated in campaigningReview the metrics of one of the leading agencies, see resultsCreate surveys to get an idea of what topics interest people the mostAnalyze surveys and use them to conclude peeks of interestSeek requirements and budgets to create ideal tacticsWatch video on YouTube called Social Metrics - Social Media Marketing
Market and Consumer Research AnalysisCreating the appropriate communication tools that will be effective to my objective will structure my demographicGoals:Find out the common markets for consumersResearch what is viewed by popular demand in mediaDiscover the growth rate between public and independent firmsCompare and contrast data from firmsRead and revise previous press releases from top agency firmsSeek local releases in the PR campaigns that have generated buzz and launched, I will research databases using Full Sails library
Media RelationsUnderstanding my media community and the best way to engage with them in a professional manner will help me achieve future public relations goalsGoals:Embrace the power of non-linear presentingUse a unconventional casual pattern of events during presentations to convey many pointsFind techniques to illustrate ideaPlay my strengths by free flow writing and using my resources with the social platforms I have to seek information (e.g. Papaly.com and Feedly Reader)Use my interpersonal skills to be relatable to my target audiencePlay my strengths by using my socialization skills to connect with my peers
Events Marketing and ProductionThis will allow me to explore my imagination and creativity skills with generating buzz in my role as a specialist.Goals:Find creative ways to prepare unique eventsThink outside the box when creating events to attract target audienceLearn how to brainstorm ubiquitous ways to create an event within an eventConducts surveys, ask the people what type of events would they attend if they were interestedExplore event marketing software's that assist with detail oriented subjects Review tutorials on Lynda.com that teach how to use software's to promote
Reputation Management StrategiesI will be able to manage my reputation effectively for the success and longevity of my career, this is what a true Master does. This will help me maintain social intelligence.Goals:Use Robert Greenes insight of crafting the appropriate persona by creating an image that suits meBe true to who I am and how I want the public to view me in my professionPractice being flexible with my characteristicsMingle and blend into all types of environmentsWatch videos on Public Relations specialist and examine their outward appearancesSeek inspiration and visual training through interviews or public appearances from PR industry leaders using research methods on YouTube
The Online Media RoomMedia Outreach plans are very effective when dealing with social networks, this course dives into how to integrate with the online media methods being taught.Goals:Review and research topics on how to strengthen a corporate web presenceLearn the theories and concepts on successfully maintaining web presenceCapitalize on media and mobile platforms effectivelyUse www.mediashift.org from Full Sails school resources to Get a proper understanding on how to incorporate media outreachResearch articles providing information about media outreach through EBSCO host in Full Sails library
Public Relations Final Project & ThesisThe groundwork has been done! This course proves that I have obtained the secret to mastery with the tools and resources offered in the program. Goals:Start creating my own website and illustrating a brand that could be used to target my audience I plan to publish a portfolio using www.wix.com or www.weebly.comDiscuss in depth the PR industry and its purpose in mediaShare with family, friends and colleagues my journey through my Masters program, and give them background about what Im doing and how Im working towards achieving my goalsNetwork with professionals and present a skills portfolio Seek internships that pin point specific skillsets I want to gain to help my career
Cathy HughesOprah WinfreyTed TurnerRobin RobertsPat Tobin
My Top 6 PR Industry LeadersAmber Rowland: Principal at the The Rowland Agency LLCRosette Pambakian: Vice President of Global Communications & BrandingGracie Blackburn: Manager at College Networks for ESPNDanika Daly: CEO of Danika Daly PRKai Wright: Global Consulting Director/ LecturerBrooke Hammerling: Founder of Brew Media Relations
Mastery Journal Blog Interview SubjectsAmber RowlandTwitter: @amber_roland Phone: 650-814-4560Website: www.therowlandagency.comRosette PambakianTwitter: @RosettePWebsite: https://www.linkedin.com/in/rosettepambakianGracie BlackburnTwitter: @Gracie_ESPNUPhone: 973-588-2000Website: www.coynepr.comDanika DalyTwitter: @DanikaDalyPRPhone: 646-820-1136Website: www.danikadalypr.comKai WrightTwitter: @kaiwrightWebsite: www.kaidwright.comEmail: [email protected] HammerlingTwitter: @brookePhone: 310-464-6348Website: www.brewpr.com
Monthly GoalsGet acquainted with using social media networks for educational development within PR topicsContinue to discover my calling and avoid the false path Seek apprenticeships and internships to build my portfolioSelf motivating by trusting the process I am going through while taking each course and believing that theres end goal
Involvement in School ActivitiesGaining real world experience consist of always being in the know. I plan to actively involve myself in the various organizations that I feel will help enhance me educationally, culturally and skillfully. I will use my school resources from Full Sail Connect profile to network with other students that are studying my field of interest.I have also created a Twitter page where I follow PR agencies and specialist in the field and examine their everyday life and duties
Thus far, I have joined a few to assist me with the start of my Mastery Journey including the following:Entertaining Network SocietyWomen of Full SailBlack Student UnionEntrepreneur Network (ENET)
Using my PLN as a Platform for my Digital PortfolioSocial Media Networks have become a simplistic way to engage and connect with industry professionals
My PLN expands on a daily basis because as I read blogs and post on my news feed, I seek more research for knowledge basis on other professional resources and post a personal inspiration outlook on innovative companies I could potentially use for framework.
Innovative Companies ESPNBET (Black Entertainment TV)Ketchum TIME MagazineOWN (Oprah Winfrey Network)
Networking with FULL SAIL Community & Public Relations GroupI plan to find Full Sail graduates of the Masters program of Public Relations and get insight from their experiences.
I believe that being bold and courageous by introducing yourself to people and telling them about your interest and aspirations can open up many doors and informative conversations. Full Sails faculty are very resourceful and I will use that to my advantage.
My Ideal Mentor QualitiesIf I have seen further it is by standing on the shoulders of giants. Isaac NewtonInquisitive
ReferencesVessella, Victoria. "Establishing Structure To Engage Remote Employees."Mobile CRM. IMPACT, 03 Aug. 2015. Web. 26 Feb. 2017.
Lu, Eva. "How to Create a Personal Development Plan."Mind of a Winner. N.p., 13 Jan. 2015. Web. 26 Feb. 2017.
Gross, Ilana Robbins. "From Oprah to Churchill: 20 Inspiring Mentoring Quotes."Everwise. Modern Workforce, 14 Dec. 2016. Web. 25 Feb. 2017.
Hatt, Joanna. "Ethical & Legal Practices of Public Relations."Small Business - Chron.com. Leaf Group, 06 Nov. 2012. Web. 26 Feb. 2017.
References ContdVoss, Judy. "Public Relations Society of America (PRSA) Member Code of Ethics."Statement of Professional Values | Code Provisions of Conduct. N.p., 29 Oct. 2015. Web. 24 Feb. 2017.
Seymour, Lance. "PR Strategy: 7 Steps to a Successful PR Campaign."Bulldog Reporter. Disqus, 24 Aug. 2015. Web. 23 Feb. 2017.
"Executive Summary."The Holmes Report. N.p., n.d. Web. 22 Feb. 2017.
Hansen, Randall S. "Your Job Skills Portfolio: Gaining an Edge in Job-Hunting."Quintessential LiveCareer. N.p., n.d. Web. 26 Feb. 2017.
"Content Sharing: What Content People Share and Why."I-SCOOP. N.p., 14 Feb. 2017. Web. 26 Feb. 2017.
Oquendo, Jazmyn R. "Mastery Journal."Mastery Journal. Tumblr, 09 Feb. 2017. Web. 26 Feb. 2017.