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SEO Backlinking Strategies that Work! by Bill Rice , Digital Marketer @ Kaleidico.com and Chris Wechner , SEO Consultant

Kaleidico 15 Minute Webinars: SEO Backlinks

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Get quick tips on SEO backlink strategies that work. More Internet marketing tips from Bill Rice [http://billrice.com] at http://kaleidico.com/learn.

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Page 1: Kaleidico 15 Minute Webinars: SEO Backlinks

SEO BacklinkingStrategies that Work!

by Bill Rice, Digital Marketer @ Kaleidico.comand Chris Wechner, SEO Consultant

Page 2: Kaleidico 15 Minute Webinars: SEO Backlinks

What We Will Cover Today

● What is SEO?● What are backlinks?● Why are they SO important?● How to get effective backlinks● How to make Google happy● How to avoid the dreaded Google Slap!

Page 3: Kaleidico 15 Minute Webinars: SEO Backlinks

What is a Search Engine?

● The way people navigate the Internet● How your customers are looking for you● Google want to be the best guide, so...

○ Google wants to give the best answers○ Google wants to direct you to the best websites

● You want Google to pick your website, for obvious reasons!

Page 4: Kaleidico 15 Minute Webinars: SEO Backlinks

SERPs Example

Page 5: Kaleidico 15 Minute Webinars: SEO Backlinks

Page 1 Example

Page 6: Kaleidico 15 Minute Webinars: SEO Backlinks

Google doesn't like this page...

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Google doesn't even like this...

Page 8: Kaleidico 15 Minute Webinars: SEO Backlinks

Why SEO your website?

● Over 90% of all people ONLY look at the search results on Page 1

● Top 3 spots get all the traffic...○ Position #1: 42% of search traffic○ Position #2: 12% of search traffic○ Position #3: 8% of search traffic

Over 60% of all traffic goes to the top 3!

Page 9: Kaleidico 15 Minute Webinars: SEO Backlinks

What is Google looking for...

● Good content○ Keywords related to the search on website○ Overall content is relevant to the search○ Content is a focused on the search keyword

● Website referrals

○ Just like in sales, a referral is golden○ Other relevant websites recommending you

Page 10: Kaleidico 15 Minute Webinars: SEO Backlinks

Pause...What is SEO?

SEO = Search Engine Optimization Definition: Taking steps to optimize your website (on and off-page) to increase your chances of ranking higher in search engines, like Google, Yahoo!, and Bing.

Page 11: Kaleidico 15 Minute Webinars: SEO Backlinks

What should your SEO goals be?

● Make a great website○ Create and execute on a keyword and editorial plan

that compels Google (and other search engines) to pick you as the best resource in your niche.

○ The SEO techniques we use are called on-site or on-page SEO by SEO insiders.

● Get others to affirm your great website○ Create and execute campaigns to get other great

website, related to your niche, to confirm that you are the authority on your keyword topics.

○ The SEO techniques we use are called off-site or off-page SEO by SEO insiders.

Page 12: Kaleidico 15 Minute Webinars: SEO Backlinks

Now to the MeatBacklinks!

Page 13: Kaleidico 15 Minute Webinars: SEO Backlinks

What are backlinks?

● Anything that people can click on to get to a page on your website

● Examples...

Page 14: Kaleidico 15 Minute Webinars: SEO Backlinks

Internal backlinks

Page 15: Kaleidico 15 Minute Webinars: SEO Backlinks

Ways to Get External Backlinks

Other People (Good)Purchase Them (Bad)BlogsBlog CommentsForumsArticlesPress ReleasesDirectoriesSocial Bookmarks

Social Media SitesClassified AdsImagesVideosGuest PostingBanner AdsBusiness ListingsRSS Feeds

Page 16: Kaleidico 15 Minute Webinars: SEO Backlinks

Guest posting

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Article directories

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Videos

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Images

Page 20: Kaleidico 15 Minute Webinars: SEO Backlinks

More Internet Marketing Tips?

● Sign-up for Bill's newletter: http://kaleidico.com/newsletter

● Follow us on Twitter:○ Bill Rice: @billrice○ Chris Wechner: @cwechner

● Join us for our next Wednesday's Webinar:http://kaleidico.com/learn