LinkedIn: Networking und Social Media – So machen Sie online KarriereBiTS Forum – May 2013

Today’s Goals

Unterstanding of LinkedIn

Unterstand LinkedIn’s main source of business > Recruiting

How to power up my LinkedIn Profile

How to engage with BiTS ALUMNIs

Discuss: How to become a „Social Media Expert“

Introduction to LinkedIn

Our Mission.Connect the world’s professionals to make them more productive and successful

Truly global. Ever-growing.

225M+ members+4M / month, +3 new members / second

LinkedIn Supported Languages (19): Czech, Danish, Dutch, English, French, German, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Turkish.

7M+

Canada

77M+

United States

50M+

Europe

2M+

South Africa

1M+

United Arab

Emirates

12M+

Brazil

19M+

India

4M+

Australia

Identity

Professional profile of record

Be great at what you do

We work where our members

work

Insights Everywhere

Connect, findand be found

Networking

Why Members Come to LinkedIn

SellTurn cold calls into

warm prospect

MarketConnect most

effectively with your audience

HireEngage the world’s best

passive talent

Revenue by Product

30,000,000Students & Recent Grads Worldwide

40,000+

275,000

Ivy League Students on LinkedIn

New Student Members Per Month

World’s Fastest Growing Network of Students

Recruiting

LinkedIn Confidential ©2013 All Rights Reserved

100x

10-25%

LV, HQ, H€

HV, LQ, L€

x€Mrd

x€Mrd

20% 20%

60%60%

Headhunting

„Help Wanted“

BRAND SOURCE

MANAGEMEASURE

Passive Candidates

Job SeekersNot available

Pimp Your Profile

LinkedIn Confidential ©2013 All Rights Reserved

Do You ?

What not to do…

1.

2.

1. Start with a Photo and Headline

2. Create a Well-Branded Summary

1. Talk about what you’re passionate about professionally

2. Inject your personality

Multilanguage

3. Add Websites and a Vanity URL

4. Highlight Experience and Accomplishments

5. Diversify your Recommendations

1. Managers

2. Hiring Managers

3. Hires you’ve placed

4. Business Partners

6. Engage with Peers Via Status UpdatesBe Relevant. Develop Your Voice On LinkedIn.

7. Join and Participate in Groups

Join & Participate in relevant groups to position as a thought leader in your sector / talent / specialty

Engage with Connection you already have – BiTS Alumni

Did you know?

450 BiTS Alumni on LinkedIn who can route you

to desired connection and companies

Wordle.comAlumni in Germany: 333

International: Font size mirror number of Alumni

Where they live

Did you know?

Wordle.com

What they do

Did you know?

LinkedIn can help you to find the first job or internship

http://www.linkedin.com/college

Did you know?

LinkedIn can help you to find the first job or internshipht

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•HamburgMunich

Marketing

Social Media Experts

Social Media Rockstar

Director of Chat MarketingSenior Social Media Capability Architect

Blogger-in-Chief

Director of Community

Job Profile Social Media

Junior Community Manager

Senior Community Manager

Junior Social Media Manager

Senior Social Media Manager

Social Media Consultant

http://www.bvcm.org/wp-content/uploads/2012/07/Anforderungsprofile-an-Social-Media-Berufsbilder.pdf

Social Media Expert: Skill Set

Develop Social Media Strategy

Enthusiasm about New Media and Social Networks

Define relevant Social Channels and Actions

Responsible for Execution

(Content, Community Management, SMC)

Collect Feedback and carry into the Organisation

Monitoring & Measurement

Sensitivity

Enhance your personal profile & brand - Fill in your employment history & your education

Add your classmates or colleagues or friends

Add a photo – it’s harder to forget a face

Add a public url

Join an alumni or networking group

Recruiting Solutions

5 things you should do in the next 24 hours

Questions?

33