Are you LinkedIn?

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Are you LinkedIn?

• Who is already on LinkedIn? • About LinkedIn• Michelmores’ Social Media Strategy• Why LinkedIn?• Nine tips for creating your profile• Making the most of LinkedIn• How to use LinkedIn• What next? • Questions

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About LinkedIn• A business-orientated social media site, mainly used for

professional networking

• 80 million users worldwide

• 9.3M visits to the site each month in the UK

• Age demographics:

35-44 - 30%45-54 - 29% 25-34 - 15%

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Michelmores’ Social Media Strategy

• ‘Social media’ = websites and online platforms that allow users to interact – by sharing information, opinions, knowledge and interests

• Michelmores’ Social Media Strategy can be found on the Marketing Knowledge Site

• LinkedIn is one of the areas identified for our social media activity

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Why LinkedIn?

• Networking – connect with clients and contacts

• Profile raising – position yourself as a thought leader and expert in your field

• Generating new business – find new clients and contacts

Business benefits include:

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Nine tips for creating your profile• Complete as much of your profile as possible• Use your ‘headline’ wisely• Provide targeted information• Add a current photograph• Connect to Michelmores! • Check your privacy settings• Make your profile publicly available• Make connections• Think about recommendations

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Making the most of LinkedIn

• Join relevant Groups• Use status updates• Read your LinkedIn update• Use the events tool• Upload your articles• Add presentations• Research your prospects• Use the Answers application• Tell people you are on LinkedIn!

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How to use LinkedIn

• Connect to your existing contacts as another way of keeping in touch

• After a networking event, invite new contacts to connect to you to extend the networking opportunity online

• Who are your connections connected to? Research their connections to see if there is anybody that you would like to be introduced to

Networking

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How to use LinkedIn

• Be found online – LinkedIn public profiles are indexed by search engines

• Demonstrate that you are a thought leader in your field by posting articles, presentations etc to your profile

• Join Groups or use the Answers function to demonstrate how you can add value and make connections with new people

Raising your profile

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How to use LinkedIn

• If you are visiting a potential client, take a look at their personal or company profiles

• Who are your target clients? Use LinkedIn to research the key people you need to contact

• Find new targets – perhaps by joining a relevant Group and noting who the members are / what they need help with

Finding potential clients and contacts

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What next? • Set up or edit your LinkedIn profile using the tips provided

• Have a look for some relevant Groups – follow these for a while to see if they are useful and how you can become involved

• Think about additional material you can add to your profile, such as creating a presentation to highlight your area of expertise

• Visit the Marketing Knowledge Site for our guide to using LinkedIn

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Any questions?

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