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Valentina Napoli Customer Success Consultant LinkedIn Ottimizza il tuo profilo LinkedIn e crea il tuo personal brand Click icon to add picture

LinkedIn Personal Branding

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Valentina NapoliCustomer Success ConsultantLinkedIn

Ottimizza il tuo profilo LinkedIn e crea il tuo personal brand

Click icon to add picture

What is LinkedIn?

2

Pre Web1990

Web 1.0 1990-2000

Web 2.0 2000 - 2010

The World of Communication has changed and it is still evolving…

Our mission

Connect the world’s professionals to make them more productive and

successful

For our members

The professional profile of record

Connect all of the world's professionals

Identity Networks KnowledgeThe definitive professional

publishing platform

The professional profile of recordIdentity

Connect all of the world’s professionalsNetworks

GroupsSlideShare InfluencersPulse

The definitive professional publishing platformKnowledge

Connect talent with opportunity at massive scale

Our Core Value Proposition

Create economic opportunity

Realize your dream job

Find work Be great at what you do

Members

400MMembers per second

>2 New

Growing global network

For our customers

HirePower half of

all hires

MarketThe most effective way for

marketers to engage professionals

SellThe start of every sales opportunity

For Companies

What’s IN it for YOU?

14

Benefits of using LinkedIn

STAY CONNECTED STAY INFORMED SOURCING

Create a great profile

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Add a professional photo

1

More likely to be viewed if have photo

14x

Write an attention-grabbing headline

2

Explain what it is you doShow your passion and value

Draft a compelling summary

3

40 words or moreInclude keywords but not buzzwordsFocus on career accomplishments

Detail your past work experience

4

More likely to be viewed if have more than 1 position listed

12x

Add skills and get endorsements

5

Include a mix of high level and niche skills

Include Volunteer Experiences & Causes

6

Almost half of all hiring managers say they view them as equivalent to formal work

STAY CONNECTEDGrow your network

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Build your NetworkAsk and accept the right connections for your business objective

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Find and join Groups

Participate in discussions related to your industry

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Connect with AlumniOver 30.000 University Pages on LinkedIn

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Discover University Pages

28

STAY INFORMEDBuild your professional brand

The most relevant professional news and knowledge

Pulse Influencers & Publishing

GroupsSlideShare

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Tell visual storieswith SlideShareMajor SEO ranking impact

31

Find and join groups

Participate in discussions related to your industry

32

Discover contentrelevant to you

33

Gain insights from top industry leaders

34

Helping you grow and engage your networkSharing updates vs. publishing posts

PostsDeeply explore topics that matter to you, then watch the comments to see your impact

UpdatesShare links, articles, images, quotes or anything else your followers might be interested in

Be known for what you know

Strengthen your reputation and grow your reach

©2014 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.