Marketing with Pinterest

Karen Tiede www.rugsfromrags.com

Marketing with

Karen [email protected]

mailto:[email protected]

http://www.rugsfromrags.com/


Overview

• Intro to Pinterest• Using Pinterest for business• What makes a good pin?• Selling on Pinterest• Contests• Copyright• Additional resources• Ideas for boards


How to think about

• Scrapbook about your business• Gift registry – bar code scanner for the entire internet• Solves, “Mother’s Day Gift?”• GTD “someday maybe” list• Drives BUYING traffic• Longer half life• Other people do half your work

by repinning


Starting Out

• Create account• Add Pinmarklet Bookmarklet

to your browser toolbar • Add “follow me on Pinterest”

and “pin this“ buttons to site • Download the Pinterest app

for your phone.• Create +/- 10 boards.• Load boards with +/- 100 pins


“Business” Accounts

• Business name: make it fit• User name = URL• Logo or picture• Email & FB settings• URL IN description• Email settings


Business Boards

• URL IN board description• Use SEO terms in

board title (#2 in SERP)• Select category• Add pinners

(email, user name)• Select cover image• Rearrange boards as needed


Business Pins

• Pin-in-process:add URL and call-to-action

• What the pin-owner seesbefore editing:


Business pins

• What a visitor sees:

System generated URL

Manually created URL


Good Pins

• Great photos: puppies & brides • (http://www.stylemepretty.com/gallery/photo/320648 )

• Good caption with URL and CTA• Personal pin captions = Awesome,

Beautiful, Stunning, Tasty! , Love this… So simple!

• Infographics, tall pins get repinned• Hash Tags (#) increase SEO results, maybe…

http://www.stylemepretty.com/gallery/photo/320648


Six Marketing Opportunities in a Pin

• Price• Attribution link to a

retail site• Profile name• Image (includes audio,

video, slide show)• Description (traditional

copywriting opportunity)• Board name


Selling on Pinterest

• Add a price • ($, £, € )• Adds the item to

the Gifts category• Real estate, too


Contests on Pinterest

• Use contests to drive traffic• Users repinned “call to

vote” pin on their chicken boards

• Other: create boardsabout brand; brand owner picks best.

• Check Terms of Service


© &• Pin from original sources• Give plenty of “traffic” credit with URLs• Use Google image search to trace source• You own copyright of your own images• “Public domain” means “the owner has been

dead for 70 years”• Best Practice: Pin from sites with the “Pin it”

button.


Additional Pinformation

• Fast Company magazine, October 2012 issue.• http

://www.frogloop.com/care2blog/2012/1/13/steal-these-42-creative-pinterest-ideas-for-nonprofits.html

• Funny, slightly adult, video about Pinterest’s users: http://www.collegehumor.com/video/6778520/the-fall-of-pinterest

• Marketing on Pinterest w/Jason Miles http://marketingonpinterest.com/2012/09/13/the-updated-pinterest-ebook-is-now-online

• http://socialfresh.com/brands-on-pinterest/

http://www.frogloop.com/care2blog/2012/1/13/steal-these-42-creative-pinterest-ideas-for-nonprofits.html



http://www.collegehumor.com/video/6778520/the-fall-of-pinterest

http://www.collegehumor.com/video/6778520/the-fall-of-pinterest

http://marketingonpinterest.com/2012/09/13/the-updated-pinterest-ebook-is-now-online



http://socialfresh.com/brands-on-pinterest/

http://socialfresh.com/brands-on-pinterest/


Additional Pin Services

• Repinly.com• Pinreach.com• Pingraphy.com (scheduled pins)• Jing.com = video screen shots• Quozio.com = make pins of quotations w/o

Photoshop


Board Ideas

• Look at the TOC of any publication in your field—every article is a board idea

• Look at the “free” publications in your field--loaded with board ideas


Realtor Board Ideas

• Neighborhoods / subdivisions

• Schools• Landscapers• Facilities—wedding &

party spaces• Golf• Local events• HDCP accessibility

• News sources• Restores / thrift• Hardware stores• Services (gas, cable…)• Libraries• Floor plans• Realtors’ stories

• Follow Corcoran Group


Senior Market Board Ideas

• Facilities• Amenities• Home care ideas• Agencies• Staff bios, interviews• Staff favorites• Tools & solutions

• Scam alerts• Offbeat and fun—

giant chickens, belted animals


Board Ideas from Cary Living Magazine

• Galleries & upscale shopping

• Dentists• Restaurants• Doctors• “Top 10” lists (BBQ,

umbrella drinks)• Resale• Shoe stores

• Lazy Daze• Public art around Cary• Art Walk stops• Farmers’ Markets• Collections• Schools• Places to walk dogs,

run, etc.


Board Ideas from Macy’s Sunday Ad

• Women’s fashion• Men’s fashion• Jewelry• Shoes• Casual wear• Outerwear• (Lingerie)

• Luggage• Children• Home décor• Linens / bed / bath• Kitchenwear / great

kitchens• Coffee machines

(antique…)


Beach / Vacation / Destination Boards

• What do your visitors want to know?

• Properties• Amenities• Nearby attractions• Rainy day fun• Shopping / antiques • Discount shopping

• Services• Restaurants• Festivals• Health care• Quilt shops / hobbies

Self Improvement

Marketing with Pinterest