Sell More with Google Search Ads

Reach people on mobile.Mobile Search Ads

SELL MORE with Google Search Ads

Hunter Digital | www.gethunter.com [email protected] | 516-505-0444



What are Mobile Search Ads?

• Google Mobile Ads appear on mobile devices in Google search results, on websites, and in apps

• Use them to put your business in front of people as they use their phones and tablets throughout the day

What? Why? Benefits Conclusion



Why Mobile Search Ads?

When it comes to mobile advertising 'how' is now more important than 'why'

To meet the needs of a growing market, Google have developed some great features to help you reach your mobile audience effectively

• Connect your business and customers by phone

• Drive local in-store traffic

• Promote your mobile app

• Engage with mobile shoppers




What are the benefits of Mobile Search Ads?

Drive local in-store traffic

• Mobile users are searching for local information and are ready to take action

• In addition to the ability to make phone calls, another unique aspect of mobile ads is that your phone knows where you are

• 1 in 3* mobile searches are local

• 88%* of cellphone users take action within a day of looking for local information

• 70%* of cellphone users use their phone while shopping in store

* Source: Kelsey Group 2010, Google User Behavior Study 2010




Connecting businesses and customers by phone.

Call extensions

• Call extensions enhance ads with a phone number, allowing mobile customers to directly call a business from the mobile ad

• Google also offers the option to show ads that only allow calls by selecting 'allow only click-to-call' in your extensions settings




Connecting businesses and customers by phone.

Location extensions

• When coupled with Call Extensions, Location Extensions help to drive traffic and visits to your local business

• Some advertisers value both phone calls and foot traffic to their stores. Location Extensions extend normal text ads with both a phone number and a business address

• The phone number and address associated with a Location Extension will show on all devices




Promote your mobile app on Google.com.• Allow users to download your app after searching on Google with click-to-download

• Promote downloads of your app on Google Search. Users searching for relevant queries can be directed to your app download in the iTunes App Store or the Android Marketplace via 'download your app' function

• Google will automatically find and display the app icon registered in the iTunes App Store or the Android Marketplace




Features to engage with your mobile shoppers.• Ad Sitelinks

Help cellphone users navigate to relevant pages within your site

• Seller Ratings ExtensionsDisplay ratings gathered automatically from review sites

• Product ExtensionsAllow cellphone users to navigate directly to a purchase page




Bringing rich media experience to mobile Search.• As well as smartphones, more and more people are now using

tablets to browse the Internet

• 91% of the time that people spend on their tablet devices is for personal rather than work-related activities

• This includes online shopping




Conclusion.

• More than ever, consumers have near constant access to information from their mobile devices.

• Be sure you are present where your potential customers are




Thank you.

If you have any queries or would

like help setting up Mobile

Search Ads, please contact:

ERIC LITUCHY [email protected]

516-505-0444

Hunter Digital is a NY digital marketing and online optimization agency that is recognized as an pioneer of results oriented marketing. With over a decade experience helping businesses grow, Hunter Digital deliveries top results by utilizing cutting edge marketing techniques and a living by a steady diet of test and optimize. As experts in Search Engine Marketing, (PPC) Search Engine Optimization (SEO) and Display Advertising channels like retargeting, search retargeting, and look-a-like marketing our clients count on us for our strategic thinking and deep knowledge of the digital media landscape.

From ecommerce companies looking for the best ROI to service businesses looking for the lowest CPL, Hunter Digital always delivers results!

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Sell More with Google Search Ads