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Refining your news brand, aligning your social media engagement strategies, aimed at newsrooms and "business side" interests. Presented 5/3/13 at the Ink+Beyond Conference in Ottawa, ON Canada.
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ü Users here to follow topics and interests first �ü Fact paced, frenetic updates expected�ü Great for quick hits and updates �ü Largely public, less expectation of privacy�
ü Users here to follow pre-existing connections �ü Slower-paced, fewer posts �ü Great for longer posts and conversation�ü Large expectation of privacy�
Create your own social product
Mandy Jenkins [email protected]
@mjenkins Blog: Zombiejournalism.com
These slides & more at slideshare.net/mandyjenkins
