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1800 Abbot Kinney Blvd. Suite E | Venice, CA 90291 | (310)-482-3750 | www.bigMETHOD.com Facebook Connect

Socializing Your Site With Facebook Connect

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Here is a basic deck to allow you to enhance your website with Facebook Connect.

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Page 1: Socializing Your Site With Facebook Connect

1800 Abbot Kinney Blvd. Suite E | Venice, CA 90291 | (310)-482-3750 | www.bigMETHOD.com

Facebook Connect

Page 2: Socializing Your Site With Facebook Connect

Why facebook?

• According to comScore, Facebook drew more than 200 million unique visitors in December of 2008 compared to MySpace's roughly 115 million.

• Just six months ago received around 100 million visitors.

Page 3: Socializing Your Site With Facebook Connect

What is Facebook Connect?

• The next evolution of Facebook Platform

• It enables the integration of the Facebook Platform into your own site, allowing your users to:

– Seamlessly "connect" their Facebook account and information with your site

– Connect and find their friends who also use your site

– Share information and actions on your site with their friends on Facebook through their profile pages & newsfeeds

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How does it work?

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What does it bring to my site?

• Identity: Seamlessly connect the user's Facebook account and information with your site.

• Friends: Bring a user's Facebook friends into your site. You can even link friends that have existing accounts.

• Discovery: Publish information back into their friends' News Feeds on Facebook.

• Privacy: Bring dynamic privacy to your site using XFBML.

• Reliability: The full power and flexibility of FacebookPlatform.

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Trusted Authentication

• Users can connect their Facebookaccount with any partner Web site using their simplified and trusted authentication.

• Whether at login, or anywhere else a developer would like to add social context, the user can authenticate and connect their account in a trusted environment.

• The user will have total control of the permissions granted.

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Real Identity

• Facebook users represent themselves with their real names and real identities. With Facebook Connect, users can bring their real identity information with them wherever they go on the Web, including: basic profile information, profile picture, name, friends, photos, events, groups, and more.

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Friend Linking

• People count on Facebook to stay connected to their friends and family.

• With Facebook Connect, they can take their friends with them wherever they go on the Web.

• Developers can add rich social context to their sites.

• Developers even can dynamically show which of their Facebook friends already have accounts on their sites.

Page 9: Socializing Your Site With Facebook Connect

Dynamic Privacy

• As a user moves around the open Web, their privacy settings will follow them, ensuring that users' information and privacy rules are always up to date. For example, if a user changes their profile picture, or removes a friend connection, this will be automatically updated in the external site. And the users can control who can see what pieces of their information -the same rules that they set on Facebook can be applied through your site too using our dynamic privacy controls.

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Social Distribution

• As a user moves around the open Web, they discover interesting content, share information about themselves, and engage in a lot of experiences. With Facebook Connect, users can easily share and distribute this information and actions to their friends via Facebook Feed, requests, and notifications.

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Websites Using Facebook Connect• San Francisco Chronicle

• TechCrunch

• CNET

• RedBull.com

• CNN

• Gawker Media

• CBS – The Insider

• Citysearch

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FACEBOOK CONNECT: CNN

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CNN

• With the success of CNN's Inauguration Facebook integration, companies, properties and brands should be asking how they can put Facebook Connect to work for themselves and their

marketing

programs.

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CNN• 600,000 status updates posted through the CNN.com Live Facebook feed

• Facebook averaged 4,000 status updates per minute during the broadcast

• 8,500 status updates were posted during the first minute of Obama’s speech

• “Millions” of people logged into Facebook during the broadcast

• Over 18.8 million individuals viewed the speech and recorded 1.3 million status updates during the speech.

• Obama’s Facebook fan page now has over 4 million fans and over 5,000,000 wall posts.

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Why Should I Use Facebook Connect?• One-click Login: Allow users to log in with their Facebook identity and

allow your site to access their Facebook profile information.

• Increased engagement: Leverage users' personal interests to show more relevant information and surface personalized content from friends such as reviews or comments.

• New forms of distribution: Users can share content and actions taken on your site with friends back on Facebook through feed, invites, and other social communication channels on Facebook.

• Access to Facebook Platform: Use the same APIs that have allowed more than 670,000 developers to build more than 52,000 engaging applications for Facebook users since May 2007.

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Where do I begin?

• Getting Started Guide:– http://wiki.developers.facebook.com/index.php/Trying_Ou

t_Facebook_Connect

• Facebook Connect Policies:– http://wiki.developers.facebook.com/index.php/Facebook

_Connect_Policies

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1800 Abbot Kinney Blvd. Suite E | Venice, CA 90291 | (310)-482-3750 | www.bigMETHOD.com

Thanks!

Presentation brought to you by:

Greg [email protected]

(310) 482-3750