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Ten Steps To Getting More Out Of Facebook For Your Nonprofit Ten Steps To Getting More Out Of Facebook For Your Nonprofit Tuesday, February 1, 2011

Ten steps to facebook success for nonprofits

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1. Why should you use a Facebook Page instead of a Group or Profile? 2. Should you name your Facebook Page after your organization? 3. What category should you choose for your Page? 4. What applications can you use to customize your Page? 5. How can you begin to promote your Facebook Page? 6. How can you save time managing your Page? 7. How can you tell if your fans like your content? 8. How often should you update your Facebook Page? 9. How can you collect donations from your fans? 10. How can you revive a Facebook Page that's gone stale?

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Page 1: Ten steps to facebook success for nonprofits

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

Ten Steps To Getting More Out Of

Facebook For Your Nonprofit

Tuesday, February 1, 2011

Page 2: Ten steps to facebook success for nonprofits

What we’ll be talking about today

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

1. Why should you use a Facebook Page instead of a Group or Profile?

2. Should you name your Facebook Page after your organization?

3. What category should you choose for your Page?

4. What applications can you use to customize your Page?

5. How can you begin to promote your Facebook Page?

6. How can you save time managing your Page?

7. How can you tell if your fans like your content?

8. How often should you update your Facebook Page?

9. How can you collect donations from your fans?

10.How can you revive a Facebook Page that's gone stale?

Tuesday, February 1, 2011

Page 3: Ten steps to facebook success for nonprofits

1. Why should you use a Facebook

Page instead of a Group or Profile?

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

Tuesday, February 1, 2011

Page 4: Ten steps to facebook success for nonprofits

Facebook Pages(aka “Official Page”)Represents an organization

Customized user experienceTarget Updates

WallFanBox

All public and searchable

Represents a cause or ideaNo customizationLimited messaging

WallSome private, some public

Facebook Groups

Facebook ProfileConnect with friends

Share photosShare videos

Send messagesFan Pages

Join Groups

Facebook Profiles, Pages, Places, Community Pages & Groups

One single credential

Facebook Community Pages(aka “Unofficial Page”)

Represents a “topic or experience”.

Owned collectively by the community.

Content from Wikipedia.

Facebook PlacesUser-generatedCan be claimed

Will eventually merge with Page

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

Tuesday, February 1, 2011

Page 5: Ten steps to facebook success for nonprofits

2. Should you name your Facebook

Page after your organization?

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

Tuesday, February 1, 2011

Page 6: Ten steps to facebook success for nonprofits

1.The name of your page

influences how it will be found

2.You can only change your

Page name if you have less

than 100 connections

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

vs.

Tuesday, February 1, 2011

Page 7: Ten steps to facebook success for nonprofits

3. What category should you choose for

your Page?

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

Tuesday, February 1, 2011

Page 8: Ten steps to facebook success for nonprofits

1.Think about how your

supporters think about your

org, not how you think about

your org.

2.You cannot change the

category of your Page once

it’s chosen.

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

?

Tuesday, February 1, 2011

Page 9: Ten steps to facebook success for nonprofits

4. What applications can you use to

customize your Page?

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

Tuesday, February 1, 2011

Page 10: Ten steps to facebook success for nonprofits

1. Think about your

organizations goals.

2. Less is more.

3. AppBistro.com is a

create source of

hand-selected apps

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

Tuesday, February 1, 2011

Page 11: Ten steps to facebook success for nonprofits

5. How can you begin to promote your

Facebook Page?

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

Tuesday, February 1, 2011

Page 12: Ten steps to facebook success for nonprofits

1.Add A Likebox To Your Website

2.Use the “tell your fans” feature

3.Email Announcement of your Page

4.Embed Facebook Page Links In Your Emails

5.Try Using Facebook Ads

6.Create a scheduled wall chat

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

Tuesday, February 1, 2011

Page 13: Ten steps to facebook success for nonprofits

6. How can you save time managing

your Page?

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

Tuesday, February 1, 2011

Page 14: Ten steps to facebook success for nonprofits

1.Check out Hootsuite

2.Check out MediaFeed

3.Use Hyper Alerts for notification

4.Add multiple admins (this works

only if you have a strategy and/or

a content schedule)

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

Tuesday, February 1, 2011

Page 15: Ten steps to facebook success for nonprofits

7. How can you tell if your fans like your

content?

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

Tuesday, February 1, 2011

Page 16: Ten steps to facebook success for nonprofits

1.Use Insights

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

Tuesday, February 1, 2011

Page 17: Ten steps to facebook success for nonprofits

8. How often should you update your

Facebook Page?

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

Tuesday, February 1, 2011

Page 18: Ten steps to facebook success for nonprofits

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

Only when you have something compelling to share (see Insights)

Tuesday, February 1, 2011

Page 19: Ten steps to facebook success for nonprofits

9. How can you collect donations on

your Facebook Page?

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

Tuesday, February 1, 2011

Page 20: Ten steps to facebook success for nonprofits

1.Raise engagement and

community first.

2. Integrate your current donation

system with FBML.

3.Check out FundRazr

4.Check out Giving Impact

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

Tuesday, February 1, 2011

Page 21: Ten steps to facebook success for nonprofits

10. How can you revive a Facebook

Page that’s gone stale?

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

Tuesday, February 1, 2011

Page 22: Ten steps to facebook success for nonprofits

1.Focus on your cultists.

2.Focus on converation trends.

3.Use email marketing.

4.Create a scheduled conversation.

5.Create a post-event discussion.

6.Offer something of value, then ask fans to

share your Page (offer can’t be contingent

on the user sharing your Page)

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

Tuesday, February 1, 2011

Page 23: Ten steps to facebook success for nonprofits

Questions answered at

http://facebook.com/charityhowto

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

Tuesday, February 1, 2011