Hollywood – The HobbitMarketing

“What do film companies have to

think of when targeting local and global audiences?”

Local audiences This is a screen shot from the hobbit trailer released in America. As we can see, peter Jacksons name can be seen multiple times emphasizing his importance. This should attract local audiences as he is a big Hollywood produce/director.

Global audiences • This is the UK poster which was produced to

market The Hobbit. As we can see, the British actor Martin Freeman features on the poster, appealing to British audiences.

• Here is the Japanese poster used to market the hobbit. As we can see, it has been adapted to fit the Japanese language, therefore enabling them to read the poster.