The World's Most Powerful Social Platform

L2 2014 L2ThinkTank.com

In Partnership with:

InstagramFebruary 10, 2014

EXCERPT from the Intelligence Report: Instagram To access the full report, contact [email protected]

http://www.l2thinktank.com/research/instagram-2014mailto:membership%40L2ThinkTank.com?subject=L2%20Intelligence%20Report%20Instagram

2

February 10, 2014Intelligence Report:

InstagramEXCERPT from the Intelligence Report: Instagram To access the full report, contact [email protected]

L2 2014 L2ThinkTank.com. Circulation of the report violates copyright, trademark and intellectual property laws.

THE WORLDS MOST POWERFUL SOCIAL PLATFORM?Size vs Engagement

Prestige Brands

January 2014, n=249

Engaged UsersUsers x Platform Engagement Rate (MM)

December 2013

Explosive growth, aspirational demographics, and unmatched engagement have secured Instagrams place among the social media elite. Instagram amassed 150 million monthly users in three yearstwo years faster than Facebook and half the time of Twitter. Although an eighth of parent company

Facebooks community, Instagram registers 15 times the engagement and double the

engaged user base (Total Community Size x Engagement Rate) of the mother ship. 93

percent of prestige brands now maintain a presence on the photo-sharing platform, up

from 63 percent in July 2013.1

As teens migrate away from Facebook, Instagram has maintained its street cred and

is the fastest growing global social platform. The visual platform acquired 60 million new

monthly active users in 2013,2 the highest year-over-year growth (66 percent) among top

10 mobile apps.3

The Other GirlInstagram is often compared to the other visual darling Pinterest, launched six months

before Instagram (October 2010). Today, Pinterest is a third of Instagrams size and

23 percent of Pinterest users engage with the platform daily, versus 58 percent on

Instagram.4 Other upstart visual and mobile platforms, including Vine, have entered

the fray. However, within a week of launching video, Instagram passed Vine in shares

on Twitter5 and boasts 2.5 times the shares.6 The reach and appeal of the 15-second

video format, ideal for ads, gives Instagram an edge (Vine limits videos to six seconds)

with advertisers.

The biggest threat may be newcomer Snapchat. However, while seven times more

photos are uploaded daily to Snapchat, Instagrams superior demographicsslightly

older, higher income usershas greater appeal to marketers. Recently Instagram took

direct aim at Snapchat with the December 2013 launch of direct messaging, enabling

brands to engage in two-way conversations with consumers.

1. L2 Intelligence: Social Platforms, August 2013.2. Instagram, September 2013.3. Tops of 2013: Digital, Nielsen, January 2014.4. Social Media Update 2013, Maeve Duggan and Aaron Smith, Pew Internet, December 30, 2013.5. A Week After Instagrams Video Launch, Vine Sharing Tanks On Twitter, Matt McGee, Marketing Land, June 27, 2013.6. Topsy, January 2014.

Community SizeInteraction RateMonthly Active Users = Size

1,256,0880.10%

1,190 million

60,9760.04%218 million

500,0000 1,000,000 1,500,000

255,5870.09%300 million

0.0%

0.3%

0.6%

0.9%

1.2%

1.5% 122,0311.53%150 million

Enga

gem

ent R

ate

Community Size

Instagram Facebook Google+ Twitter

2.3

1.2

0.30.1

Watch the Video

http://www.l2thinktank.com/research/instagram-2014mailto:membership%40L2ThinkTank.com?subject=L2%20Intelligence%20Report%20Instagramhttp://www.l2thinktank.com/http://www.nielsen.com/us/en/newswire/2013/tops-of-2013-digital.htmlhttp://pewinternet.org/Reports/2013/Social-Media-Update/Main-Findings/Frequency-of-social-media-use.aspxhttp://marketingland.com/a-week-after-instagrams-video-launch-vine-sharing-tanks-on-twitter-49998http://www.l2thinktank.com/research/instagram-2014

3




Best/WorstAlthough both had billion dollar price tags, Instagram is arguably the best media

acquisition of the last five years and Tumblr the worst. Prestige brands have abandoned

Tumblr, and the adoption rate has declined. Instagrams 2014 revenues are forecast at

$250 million$400 million,7 while mention of Tumblr was noticeably absent from parent

company Yahoo!s recent earnings announcement.

Picture > Thousand ClicksVisual media do more than communicate information, they inspire emotion and

action. Serving a potent cocktail of visual and mobile, Instagram could be the first

platform that delivers on the promise of social commerce via the power of user-

generated content. Featuring user-generated photos at the point of purchase boosts

conversion up to 7 percent.8 However, most prestige brands are failing to translate

Instagrams engagement to e-commerce, as just 14 percent utilize Instagram UGC on

their brand sites.

L2 Intelligence: InstagramIn August 2013, L2 surveyed prestige brands across 15 global social media platforms.

We turn our focus to Instagram, evaluating performance and programming of 249

prestige brands on the platform. Our aim is to provide data, best practices, and case

studies to help managers achieve greater ROI on digital efforts. Like the medium we are

assessing, our approach is dynamic. Please reach out with comments regarding our

methodology and findings.

7. Analyst Estimate, Evercore, October 2013.8. Olapic, January 2014.

Global Social Platform Active UsagePercentage Change

Q2Q4 2013

Source: GlobalWebIndex Q4 2013, Global Internet

Source: Neilson, January 2014

Top 10 Mobile Apps 2013

SCOTT GALLOWAY

Professor of Marketing, NYU Stern; Founder, L2

[email protected]

PAU SABRIA

Co-Founder, Olapic

[email protected]

23%Instagram

9%Linkedin

9%Tencent Weibo

6%Sina Weibo

6%Pinterest

6%Tumblr

6%Google+

2%Twitter

-3% YouTube

-3% Facebook

-3% VK

-12% Myspace

Rank App Average Unique Users YoY % Change

1 Facebook 103,420,000 27%

2 Google Search 75,984,000 37%

3 Google Play 73,677,000 28%

4 YouTube 71,962,000 27%

5 Google Maps 68,580,000 14%

6 Gmail 64,408,000 29%

7 Instagram 31,992,000 66%

8 Maps (Apple) 31,891,000 64%

9 Stocks 30,781,000 32%

10 Twitter 30,760,000 36%

http://www.l2thinktank.com/research/instagram-2014mailto:membership%40L2ThinkTank.com?subject=L2%20Intelligence%20Report%20Instagramhttp://www.l2thinktank.com/http://www.l2thinktank.com/research/social-platforms-2013mailto:scott%40stern.nyu.edu?subject=Intelligence%20Report%20Instagrammailto:pau%40olapic.com?subject=Intelligence%20Report%20Instagram

4




Instagram: User GrowthDecember 2010December 2013

1 million5 million

10 million

80 million

100 million

90 million

100 million

150 million

130 million

15 million

40 million

50 million

Facebook Acquires Instagram

Online Profiles

Video Sharing

Android App

Num

ber

of

user

s(m

illio

ns)

0

20

40

60

80

100

120

140

160

Dec2010

Jun2011 2014

Sep Dec Apr May Jul2012

Sep Jan Feb SepJun2013

Nov Dec

Direct Messaging

Advertising

Instagram switches to releasing Monthly Active Users rather than local number of users

http://www.l2thinktank.com/research/instagram-2014mailto:membership%40L2ThinkTank.com?subject=L2%20Intelligence%20Report%20Instagramhttp://www.l2thinktank.com/

5




BEAUTY

AlmayAvedaAveenoAvonBare EscentualsBenefit CosmeticsBobbi BrownBurts BeesCarols DaughterCetaphilClarinsCliniqueCoverGirlDoveElizabeth ArdenEM CosmeticsEssieEste LauderFreshGarnierGiorgio Armani BeautyIman CosmeticsKiehlsLOCCITANE en ProvenceLOral ParisLa MerLa PrairieLa Roche-PosayLancmeLaura MercierMAC CosmeticsMake Up For EverMary KayMaybelline New YorkNARS CosmeticsNeutrogenaNiveaOlayOPIOriginsPerricone MD

PhilosophyProactivRevlonRimmel LondonSally HansenShiseidoSK-IISkinceuticalsSmashbox CosmeticsTrish McEvoyUrban DecayVichyYves Saint Laurent Beauty

Alexander McQueenAlfred DunhillArmaniBalenciagaBallyBottega VenetaBurberryCalvin KleinChanelChloChristian LouboutinCoachCole HaanDiane Von FurstenbergDiorDolce & GabbanaDonna KaranErmenegildo ZegnaFendiGucciHermsHugo BossJimmy ChooKate SpadeLouis Vuitton

Marc JacobsMax MaraMichael KorsOscar de la RentaPradaRalph LaurenSaint LaurentSalvatore FerragamoTodsTommy HilfigerTory BurchValentino

7 For All MankindA|X Armani ExchangeAbercrombie & FitchAropostaleAldoAmerican ApparelAmerican Eagle OutfittersAnn TaylorAnthropologieASOSBanana RepublicBarneys New YorkBath & Body WorksBCBGBergdorf GoodmanBloomingdalesBlue NileBlueflyBon-TonBootsBrooks BrothersBrown ThomasCB2Century 21ChicosClub Monaco

Crate & BarrelDaslude BijenkorfDestination MaternityDieselDillardsEl Cort InglesEl Palacio de HierroEspritEthan AllenExpressFenwickFree PeopleFrench ConnectionGaleries LafayetteGalleria Department StoreGapGodiva ChocolatierGuessGUMGymboreeH&MHarrodsHarvey NicholsHolt RenfrewHouse of FraserHudsons BayIKEAIntermixJ BrandJ.CrewJelmoliJoe FreshJohn LewisJuicy CoutureKaDeWeKay JewelersLa Maison OgilvyLa RinascenteLacosteLane Crawford

Le Bon MarcheLibertyLord & TaylorLucky BrandLululemon AthleticaLushMacysMarks & SpencerMassimo DuttiNeiman MarcusNet-A-PorterNine WestNordstromPier 1 ImportsPottery BarnPrintempsRestoration HardwareSaks Fifth AvenueSelfridgesSephoraShopbopSteve MaddenStuart WeitzmanSwatchTalbotsThe Body ShopTopshopTSUMTumiUltaUniqloUnited Colors of BenettonUrban OutfittersVictorias SecretVince CamutoVon MaurWest ElmWhite House | Black MarketWilliams-SonomaYOOXZales

Zappos.comZara

ConradFairmont HotelsFour Seasons InterContinental JumeirahJW MarriottLe MeridienMandarin OrientalMorgansPark HyattRelais & ChateauxRosewoodShangri-La SofitelSt. RegisThe PeninsulaThe Ritz-CarltonWaldorf-AstoriaWestin

Audemars PiguetBaccaratBaume et MercierBulgariCartierChopardDavid YurmanDe BeersFossilHarry WinstonHublotIWC SchaffhausenJaeger-LeCoultreLongines

MontblancMovadoOfficine PaneraiOmegaPandoraPatek PhilippePiagetRaymond WeilRolexSwarovskiTAG HeuerTiffany & Co.Vacheron ConstantinVan Cleef & Arpels

FASHIONRETAIL

HOTELS

WATCHES & JEWELRY

Brand Listin Alphabetical Order by Sector


6




of prestige brands have an Instagram account

Monthly Active Users

150million

It took Instagram 1/2 the time of Twitter and 2 years less than Facebook to reach

150million monthly active users

Instagram engagement is 15x Facebooks

Average Time Spent Per User Per Month: 257minutes

Number of Comments Per Second: 1,000

Number of Likes Per Second: 8,500 Number of Likes Per Day: 1.2 Billion

Average Photos Uploaded Per Day: 55 MillionTotal Photos Shared on Instagram to date: 16 Billion

57% of users use Instagram on a daily basis

35% of users visit Instagrammore than once per day

99% of post engagement is from Likes

60% of usersoutside of U.S

66% YOY increase in Average Unique Users of the Instagram app in 2013

1/2 of Instagram users are on Android; 1/2 are on iOS

90% of Instagram users are under 35

68% of Instagrams users are women

Instagrams 2014 revenues are forecast at

$250-$400 Million

92%

In 2013 Instagram gained 60 millon+ new monthly active users

2014

54% of all internet users post original photos and videos online

9 out of 10 Instagram video shares occur on Facebook

Seventy-two percent of prestige brands post Instagram videos

Engagement on prestige brand photo

posts is 1.5x video posts

14% of prestige brands integrate Instagram UGC on their brand site

63% of prestige brands link to their instagram account from their brand site

54% of prestige brands link from Facebook to their Instagram account

Instagrams Engaged User Base (Total Community Size x Engagement Rate)

is 2x Facebooks

16% of online adults with household income greater than $75k use Instagram

On average prestige brands post 6 images per week and 0.38 videos per week

2.5x more Instagram links than Vines are shared on Twitter

Instagram By The Numbers

ADOPTION ENGAGEMENT CONTENT

Source: L2 Think Tank, Instagram, Global Web Index, Business Insider, Wall Street Journal, Pew Internet Research, UnRuly, Topsy, Twitter, Facebook, Evercore


7




Key Findings

EssieLush

Urban Decay

Jimmy Choo

Tiffany & Co.

y=-0.001ln(x) + 0.0249R2=0.08404

Victoria SecretNordstrom Michael KorsMaybelline

9.0%

1.0%

0.2%

0% 10,000 100,000 1,000,000 10,000,000

Urban Outfitters

NowInstagramNinety-three percent of prestige brands are present on

Instagram, up from 63 percent in July 2013. Brands

post an average of 5.5 times a week, and 43 percent

of accounts post more than once a day. Ninety-nine

percent of user engagement is likes. Retail and Fashion

brands dominate the top 10 largest communities.

For these categories, Instagram is an evolved form of

window-shopping enabling users to see products on

organic mannequins. Beauty brand accounts are the

fastest growing and yield the greatest engagement. Cult

Beauty brands Urban Decay, Essie, and Lush outperform

the establishment.

Instagram: Average Size, Growth, and Engagement by CategoryAugust 1December 2013, n=232

En

ga

ge

me

nt

Ra

te

Growth

2.5%

2.5%

1.5%

1.0%0% 50% 100% 150% 200% 250%

Beauty3,626,363

n=53Fashion

14,741,894n=36

Specialty Retail23,304,853

n=102

Watches & Jewelry1,749,178

n=24Hospitality204,729

n=17

Instagram: Community Size vs. EngagementDecember 31 2013, n=173

Community Size Logarithmic Scale

En

ga

ge

me

nt

Ra

te L

ogar

ithm

ic S

cale

Retail Watches & JewelryFashion Beauty


8




Key FindingsThe Global Language of PicturesInstagram is available in 25 languages and 60 percent

of users reside outside the United States. Thailands

Siam Paragon mall was the most Instagrammed place

in 2013.9 Unlike other Western platforms, Instagram

(inexplicably) has been allowed behind Chinas Great

Firewall, and content is sharable to Chinas Sina Weibo

and Japans Mixi. A burgeoning Instagram economy

has emerged in Kuwait, selling everything from sheep to

lipstick. Outside of the U.S., Brazil, The United Kingdom,

Russia, and Mexico round out the top five countries

accessing Instagram.10

Across prestige brand accounts Instagrams visuals

require little translation. In the last five months of 2013,

prestige brand Instagram communities in Asia-Pacific, the

worlds largest consumer market, quadrupled. Eastern

European prestige brand communities, led primarily by

Russian accounts, record the highest engagement.

9. Thanks to Thailands snap-happy Instagrammers, one Bangkok mall is Instagrams most photographed place in 2013, Steven Millward, Tech in Asia, December 13, 2013.10. Alexa, January 2014.

Within 3 months of the integration, 50,000 Chinese linked their Instagram and Sina Weibo accounts.

From August to December, Kate Spades Thailand account grew 146 percent to 7,500 followers.

Topshops Russia account has

19,000 followers.

Instagram: Average Size, Growth, and Engagement by RegionDecember 2013, n=249

APAC n=45

Eastern Europe n=45

Latin America n=32

Middle East & Africa n=13

North American=46

Western Europe n=43

20% 40% 60% 80% 100% 1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

Average GrowthE

ngag

emen

t R

ate

http://www.l2thinktank.com/research/instagram-2014mailto:membership%40L2ThinkTank.com?subject=L2%20Intelligence%20Report%20Instagramhttp://www.l2thinktank.com/http://www.techinasia.com/thailand-bangkok-mall-instagram-top-locations-2013/http://www.techinasia.com/thailand-bangkok-mall-instagram-top-locations-2013/

9




Key FindingsInsta-VideoSeventy-two percent of prestige brands post Instagram

videos, up from 26 percent in July 2013. However, video

posts account for only 4 percent of brand content. The

expertise required to produce high quality short-form

video remains a barrier for most brands. On average

brand accounts post six images per week, versus less

than one video post every two weeks (0.38 per week).

Engagement on photo posts averages 1.5 times that of

Instagram video posts. Reposted advertising and contest

posts generate the most engagement.

It is not a coincidence that the run time for Instagram

videos is 15 seconds, the minimum length of a television

commercial. It is rumored that the platform will sell

Instagram video ads similar to television airtime.

Instagram Engagement: Top 10 VideosAugustDecember 2013, Account > 5,000 followers

Instagram Engagement: Top 10 PhotosAugustDecember 2013, Account > 5,000 followers

Instagram Engagement: Photos vs. VideosAugustDecember 2013, n=364, Account > 5,000 followers

Advertisement Contest

Photos Videos

5.16% 4.87% 3.79% 3.71% 3.46%

3.32% 3.12% 2.97% 2.90% 2.89%

10.43% 8.36%

65.55% 45.22%

8.25% 7.34%7.48%

25.17% 12.40%

11.77%

2.49%

1.65%

Average LikeEngagement

0.05% 0.05%

Average CommentEngagement

1.27%

0.85%

Average OverallEngagement


10




Key FindingsFacebook Integration Parent company Facebook serves as a promotion,

content syndication and content solicitation vehicle

for Instagram. Nine out of ten Instagram video shares

occur on Facebook,11 and one percent of brand posts

to Facebook are from Instagram.12 Slightly more than

half of prestige brands feature a Facebook custom tab

highlighting Instagram content.

11. Unruly, October 2013.12. How Does Posting Via Instagram Impact Engagement on Facebook? Edgerank Checker, October 23, 2013.

Celebrating its loyalty programs 30th anniversary, a Neiman Marcus contest uses Instagram hashtag #NMInCircle and a Facebook custom tab to accept submissions, display entries, and announce winners.

Select photos uploaded through Facebook are featured on The Ritz-Carlton Instagram account.

A Facebook photo album of pictures submitted by Cole Haan Instagram followers is among its

most popular content and has been liked 2,300 times.

Carols Daughter uses Facebook to promote Instagram-exclusive offers and page content and often reposts its followers Instagrams.

Instagram Facebook Integration Percentage of Brands

December 2013, n=249

89%

54%

6%9%12%

Instagram Main Account

InstagramCustom Tabs

Promoted Instagramin Last 30 Days

Solicited Instagram UGCin Last 30 Days

Curating/DisplayingInstagram Content

Custom Tabs


11




Table of ContentsClick logo to return here. Click screen shots with this icon to view online!

Click to jump to:

Brand ListInstagram by the Numbers

NowInstagram KEY FINDINGThe Global Language of Pictures KEY FINDINGMichael Kors IN THE COMPANY OF GENIUSHashing It Out KEY FINDINGBenefit Cosmetics FLASH OF GENIUSInsta-Video KEY FINDINGSwarovski #InstaSparkle and Giorgio Armani #SiByArmani FLASH OF GENIUSVisual Commerce The Next Frontier KEY FINDINGVisual Commerce = Conversion KEY FINDINGWest Elm FLASH OF GENIUSUrban Outfitters and Free People FLASH OF GENIUSLancme FLASH OF GENIUSFacebook Integration KEY FINDINGWhite House | Black Market #WearWhatWorks FLASH OF GENIUSInstagram Advertising KEY FINDINGMacys Floats Instagram Advertising FLASH OF GENIUSStarwood Hotels & Resorts Guest Galleries FLASH OF GENIUSInstagram Direct KEY FINDINGEste Lauder FLASH OF GENIUS

The TeamAbout L2

67

8101113151617181920212223242526272829

3031


12




The Team

Scott Galloway Professor of Marketing, NYU Stern Founder, L2 Scott is a Clinical Professor at the NYU Stern School of Business, where he teaches brand strategy and digital marketing, and is the founder of L2, a think tank for digital innovation. Scott is also the founder of Firebrand Partners, an operational activist firm that has invested more than $1 billion in U.S. consumer and media companies. In 1997, he founded Red Envelope, an Internet-based branded consumer gift retailer. In 1992, Scott founded Prophet, a brand strategy consultancy that employs more than 250 professionals in the United States, Europe, and Asia. Scott was elected to the World Economic Forums Global Leaders of Tomorrow.

Scott has served on the boards of directors of Eddie Bauer (Nasdaq: EBHI), The New York Times Company (NYSE: NYT), Gateway Computer, and UC Berkeleys Haas School of Business. He received a B.A. from UCLA and an M.B.A. from UC Berkeley.

Pau Sabria Olapic Pau is co-founder and CEO of Olapic, a company that helps brands and retailers increase sales by integrating customer photos and videos into the shopping experience. Sabria studied Electrical Engineering at Universitat Politcnica de Catalunya in Barcelona and graduated with a thesis in distributed video coding at Purdue University, Indiana. He then joined The Boston Consulting Group, where he worked for 3 years and co-founded Olapic while completing his MBA at Columbia University.

Maureen Mullen Director of Research & Advisory, L2 Maureen leads L2s research and advisory practice, where she helped develop the Digital IQ Index. She has benchmarked the digital marketing, e-commerce, and social media efforts of more than 300 brands across pharma, auto, luxury, specialty retail, beauty, and the public sector. Maureen also has led digital strategy consulting engagements for a variety of Fortune 1000 clients. Before joining L2, Maureen was with Triage Consulting Group and led managed-care payment review and payment benchmarking projects for hospitals, including UCLA Medical Center, UCSF, and HCA. Maureen has a B.A. in Human Biology from Stanford University and an M.B.A. from NYU Stern.

R. Danielle Bailey L2 Danielle began her career at The Home Depot, Inc., where she led a variety of internal consulting engagements focused on supply chain, merchandising, and in-store process improvement. She went on to manage the implementation of award-winning mobile initiatives for several large media clients, including The New York Times Company, NBCUniversal, Disney/ABC, Maxim magazine, and Zagat. At L2 she has benchmarked the digital competence of brands spanning the specialty retail, public sector, pharma, wine and spirits, travel, and financial services industries. Danielle has a B.S. in Systems Engineering from the University of Virginia and an M.B.A. from NYU Stern.

Qiuping (Andrea) Wang L2 Andrea has five years of working experience in telecom industry, helping brands like LG and Motorola develop integrated marketing communication strategies and campaigns for the Chinese market. During the MBA exchange program at NYU Stern she demonstrated a strong interest in digital marketing. She has a B.A. in Journalism and Communication from Peking University and an M.B.A. from Hong Kong University of Science and Technology (HKUST).

Joy Duo L2 Joy holds a B.S. in Economics from University of International Business and Economics (UIBE) in Beijing and is currently a second year M.B.A student at ESADE Business School in Barcelona. She began her career as an analyst at Mercer Consulting, where she also led the Beijing offices global client management. She recently completed the M.B.A exchange program at NYU Stern developing a strong interest in marketing and technology. She is also a part-time fashion editor, covering the Chinese fashion market and social media for a Milan-based business intelligence company.

Carol Ho L2 Carol holds a B.Sc in Biomedical Science from Kings College London and an M.B.A. from the Hong Kong University of Science and Technology (HKUST). She began her career at Pfizer, where she led cross-functional teams to deliver global projects on regulatory approvals, streamline processes and establish the Asia hub. While pursuing her M.B.A., Carol worked part-time supporting the digital marketing and E-commerce functions for a luxury brand.

Aaron Bunge L2 Aaron is an art director who specializes in data visualization, collateral, branding and identity, packaging, and web design. His approach is aesthetic and functional, characterized by clear, intelligent design appropriate to the project at hand. He began his career tailoring projects for the Chinese, Australian, and U.S. markets across multiple design disciplines and in multiple languages. Aaron has a B.F.A. in Graphic Design from Iowa State University.

Nary Han L2 Nary is a designer specializing in data visualization, branding and identity. She has experience in areas ranging from motion graphics, interactive and environmental experiences, and graphic design. She has worked in many areas to design, conceive, and execute identities for several clients including Fidelity, Vivo Health & Wellness, and NASDAQ. She graduated with a B.F.A. from Parsons School of Design.

Radhika Patel L2 Radhika Patel is a graphic designer who specializes in publication design as well as data visualization. She has experience in motion graphics, electronic media, experience design, and animation. Before joining the L2 team she worked at The Royce J. and Caroline B. Watts Museum in West Virginia. Radhika received her B.F.A. in Graphic Design from West Virginia University.

A special thank you to Stasha Rosen, Jenny Shen, and Bing Wu.


13




About L2 ?

L2 is a think tank for digital innovation.

We are a membership organization that brings together thought leadership from academia and industry to drive digital marketing innovation.

RESEARCH

Digital IQ Index: The definitive benchmark for online competence, Digital IQ Index reports score

brands against peers on more than 600 quantitative and qualitative data points, diagnosing their digital

strengths and weaknesses.

L2 Collective: Series of benchmarking reports designed to help member brands better understand

resources, human capital, budgets, and priorities supporting digital strategies.

EVENTS

Forums: Big-picture thinking and game-changing innovations meet education and entertainment.

The largest gatherings of prestige executives in North America.

300+ attendees

Clinics: Executive education in a classroom setting with a balance of theory, tactics,

and case studies.

120 180 attendees

Working Lunches: Members-only lunches led by digital thought leaders and academics.

Topic immersion in a relaxed environment that encourages open discussion.

4080 attendees

CONSULTING

Advisory Services: L2 works with brands to garner greater return on investment in digital initiatives.

Advisory work includes Digital Roadmaps, Social Media Strategy, and Organizational Strategy engagements.

MEMBERSHIP

For membership info and inquiries: [email protected]

Upcoming Events

BREAKFAST & LUNCH: INSTAGRAM

February 13, 2014 New York City

LUNCH: SPIRITS

February 27, 2014 New York City

BREAKFAST: EU BEAUTY

March 5, 2014 ParisMarch 7, 2014 London

CLINIC: PROGRAMMATIC MEDIA

March 11, 2014 New York City

LUNCH: HAIR CARE

March 18, 2014 New York City

Upcoming Research: Q1 2014

DIGITAL IQ INDEX REPORTS:

Beauty: France

Food

Beer

Beauty: UK

Spirits

L2 INTELLIGENCE REPORTS:

Amazon

Mobile

Tablets


A THINK TANK for DIGITAL INNOVATION

155 Wooster Street, 2nd Floor New York, NY 10012 L2ThinkTank.com [email protected]

L2 2014 L2ThinkTank.com Reproductions Prohibited This report is the property of L2 Think Tank. No copyrighted materials may be reproduced, redistributed, or transferred without prior consent from L2.

L2 reports are available to L2 Members for internal business purposes.

EXCERPT from the Intelligence Report: Instagram To access the full report, contact [email protected]

http://www.l2thinktank.com/research/instagram-2014mailto:membership%40L2ThinkTank.com?subject=L2%20Intelligence%20Report%20Instagram

Self Improvement

The World's Most Powerful Social Platform