2. Introduction A Swiss retailer of rare gemstones, PG Services
focuses on the growing market for colored diamonds. PG Services
assists all kinds of customers, including those who are new to the
diamond marketplace and may not fully understand the terminology.
When acquiring a diamond, it is important to know the jargon
associated with the business. Customers should familiarize
themselves with words like "carat," a unit of weight, "clarity",
referring to the number of natural inclusions in the stone and
other specialized terms used to judge diamonds. Prospective buyers
can access such information by reading the Gemological Institute of
America report, an essential primer on all things diamond. 3. How
to Buy a Diamond However, buying a diamond requires more than mere
technical knowledge. Such stones are, after all, objects of
exquisite beauty, and each has its own special character. Customers
should allow their emotions to point them toward the stones that
most please them, and then, after the subjective process of
selection, they can begin the objective process of judging features
like color and cut. Overall, choosing the right stone is a mixture
of art and science.
