Twitter

for your small businessCrystal Paradis | Brown & Company Design

@laughtercrystal

Should my business be on Twitter?

Do you want people talking about your business?

What is Twitter?

A micro-blogging, social, information network

What is a tweet?

140 character-limit updatesMade up of:Plain TextClickable Text

- Handles- Hashtags- URLs (to webpages or photos)

Twitter uses for business

Exposure

Expertise

Exchange

Exposure

TweetsRetweetsMentionsFollows

Lists

Exposure: talking about yourself

Show your personality

Promote others

Include relevant hashtags

Add links and photos

Exposure: others talking about you

Accessibilityto your fans

Awareness of conversations

Ability to respond

Expertise

Industry LeadersHashtagsKeywords

Lists

Expertise: Find #experts

Find expertise through hashtags

Expertise: Save experts

Curate Lists:

- Keep track of experts

- Show your own expertise

Exchange

Conversations!

Exchange: Support / info

Be responsive!

Set up email notifications if you aren’t monitoring

Twitter regularly

A timely response goes a long way!

#protip: RTs/MTsRetweet (RT) Method #1:Gives original tweeter exposure

RT Method #2:Gives you exposure

RT with comment:Add your opinion/voice

Modified Tweet (MT):If you need/want to edit

#protip: Replies vs. Mentions

Don’t start a tweet with a twitter handle.You should only break this rule on purpose!

Mention: All followers see

Reply: Only followers of both

parties see

Giving a public shout-out?

Just chatting?

Finally: Manners Matter!Thank people for mentions/replies/shares

…and keep it positive!

Thank you!

Crystal Paradis | Brown & Company Design @laughtercrystal