35
Twitter Getting Started Milena Regos Out&About Marketing

Twitter getting started

Embed Size (px)

DESCRIPTION

Twitter getting started reviews the Twitter basics, best practices and tips and tricks and also dives deep into platforms to help you build your online communities and ways to measure your Twitter success.

Citation preview

Page 1: Twitter getting started

Twitter Getting StartedMilena Regos

Out&About Marketing

Page 2: Twitter getting started

Challenges:1. It’s just for kids

2. It takes too much time

3. It’s too confusing

4. I don’t see the value

Page 3: Twitter getting started

• Award winning marketing professional with 19 years of traditional and digital experience in B2C and B2B.

• Founder/Principal Out&About Marketing, digital marketing and social media consultancy focusing on results.

• Frequent speaker on marketing and social media. Past appearances include American Institute of Floral Designers, Strategic Marketing Group Technology & Marketing Conference, American Marketing Association, UNR, 1-800-Flowers and more.

• Native Bulgarian. Skier, paddleboarder, mountain biker, yogi.

• On Twitter since 2006.

About Me

Page 4: Twitter getting started

What is Twitter?• Micro-blog

• Public chat

• Mobile friendly

• 140 characters message

• Can include a link and shorten the link with a url shortener

• A great way to meet people

• Instantly connect to what’s important to you

Source: Compete.com

Page 5: Twitter getting started

Twitter lingo• Mention - you can mention someone with their twitter

handle @milenaregos how are you today?

• Retweet - you can retweet a tweet by adding RT in front.

• Hashtag - using #whatever you can create hashtags that allow people to follow a discussion. Great for chats, conferences and SEO. #justdon’toverdoit

• Followers - people who follow you

• Following - people whom you follow

• DM - Direct Message is a private tweet. You can only send to people who follow you.

• Lists - way to organize your following

• Link - a link to a website, blog, image, video

• Favorites - tweets that you favorite (similar to bookmarks)

Page 6: Twitter getting started

Home will show you the tweets from

everyone you followThis is your profile

Page 7: Twitter getting started
Page 8: Twitter getting started
Page 9: Twitter getting started

How to build an engaged following

• Organize your following with lists.

• Subscribe to good lists.

• Follow hashtags

• Participate in tweetchats

• Talk to people

• Retweet good content

• Analyze your competitors

• Meet 5 new people every day

Page 10: Twitter getting started

Twitter lists

Page 11: Twitter getting started

Exercise: Create 5 lists that to you can add

people to

Page 12: Twitter getting started

10 tools to build your community

1. Wefollow.com

2. Twellow.com

3. Followerwonk.com

4. FriendorFollow.com

5. Backtweets.com

6. Nimble

7. SocialBro

8. SocialOomph

9. Commin.it

10. HootSuite

Page 13: Twitter getting started
Page 14: Twitter getting started
Page 15: Twitter getting started
Page 16: Twitter getting started

Find people to follow

Page 17: Twitter getting started
Page 18: Twitter getting started
Page 19: Twitter getting started
Page 20: Twitter getting started
Page 21: Twitter getting started
Page 22: Twitter getting started

1. Optimize your profile. Include a Call to Action in your header image. 2,048 pixels x 1900 pixels; 72 pixels/inch. Include keywords in your Bio that will help with SEO.

2. Tweet interesting things — be insightful, humorous, useful.

3. Tweet more about other people that yourself.

4. Promote your Twitter presence on your website/blog. Grab a widget from twitter.com/about/resources/widgets.

5. Add your Twitter handle to your marketing collateral - business cards, email signature, signage.

10 Twitter Tips & Tricks

Page 23: Twitter getting started

Homework: Optimize your profile

Page 24: Twitter getting started

6. Avoid creating multiple company Twitter accounts.

7. Use a third-party service like HootSuite to listen, collaborate, manage, monitor and measure.

8. Make sharing easier - add Twitter sharing buttons to your content.

9. Add your Twitter link to Facebook, LinkedIn, YouTube, Tumblr, Instagram.

10.Schedule tweets in advance - SocialOomph.com.

10 Twitter Tips & Tricks

Page 25: Twitter getting started

Homework: Connect your Twitter profile to other social networks.

Page 26: Twitter getting started
Page 27: Twitter getting started

To get a HootSuite Account: http://www.outandaboutmarketing.com/free-stuff/

Page 28: Twitter getting started

Best Practices• Be personable

• Listen

• Engage

• Spend 10 min each day; START CONVERSATIONS

• Plan your tweets in advance

• Amplify your impact - Connect with people in your industry, promote others

• Tweet sharable content - include media, links to interesting content

• Sources for finding interesting content: Alltop.com, Feedly.com, FlipBoard, Zite, your network

Page 29: Twitter getting started

Source: TechCrunch

Page 30: Twitter getting started

MeasureStart with goals:

• Number of followers

• Reach

• Retweets/Mentions

• Clicks

• Influence

• Web Traffic

• Leads

• Sales

Page 31: Twitter getting started
Page 32: Twitter getting started
Page 33: Twitter getting started

Challenges Solved:

It’s just for kids

It takes too much time

It’s too confusing

I don’t see the value

Page 34: Twitter getting started

And don’t fall in this trap

Page 35: Twitter getting started

Questions?Milena RegosOut&About Marketing

[email protected]: @milenaregos

Slides available on slideshare.net/milenaregos

All images are credit of CreativeCommons unless indicated otherwise.