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Tactics to Grow Your Business
Presenter: Gloria Rand SEO Copywriter & Social Media Consultant
Overview
• Getting started
• Best practices
• Time-saving tools
• Special Offer!
Twitter Stats
• 100 million global users, 50% log in every day
• 53% of people on Twitter recommend companies or their products in their tweets.
• 67% of people on Twitter follow a brand (that they will purchase) in comparison to only 51% on Facebook
Set up Profile
Create username •Full Name -- @JaneDoe
•Variation -- @JaneD
•Your Name & Company Name -- @CompanyJane
•Your Name & Industry -- @MarketingJane
Set up Profile
Use keywords in bio to attract like-minded followers
Set up Profile
For best results: Use a photo instead of a logo
Customize Profile
Customize Profile
Start Tweeting
– Blog posts
– Videos
– Photos
– Direct Messages Ex. D @username
– Sending messages: Hello @username, not @username Hello…
Start Tweeting
• Join the conversation – Use hashtags– Ex. #eventprofs
Best Practices
• Retweet other people’s tweets
Best Practices
• Retweet other people’s tweets – Add value!
Best Practices
• Search for people to follow– Use Twitter’s “Who to Follow” feature
Best Practices
• Search for people to follow– Twitter.com/search - advanced
Best Practices
• Follow people your followers are following– Look at @ replies for clues
Best Practices
• Follow thought leaders & bloggers
• Collect people’s Twitter names at events
• Follow hashtags at events
Best Practices
• Don’t follow too many people at once– Follow no more than 25-50 per day – Give followers time to follow back
Best Practices
• Follow Friday - #FF– Highlight followers, include positive comments
– Thank people who mention you in a #FF
tweet
Best Practices
• Interact w/people you follow, who haven’t followed you back
Best Practices
• Interact w/people you follow, who haven’t followed you back
• Automation is NOT your friend– Send “personal” welcome message
Best Practices
• Interact w/people you follow, who haven’t followed you back
• Automation is NOT your friend– Send “personal” welcome message
• Include Twitter username in email, icons on website, blog
Marketing Strategies
Marketing Strategies
• Drive people to your website, Facebook page– Tweet blog articles, ebooks & webinars
Marketing Strategies
• Drive people to your website, Facebook page– Tweet blog articles, ebooks & webinars
• Monitor brand with Twitter search – Provide solutions
Marketing Strategies
• Set up RSS feed in Google Reader – Type in twitter.com/username under “add sub”
Marketing Strategies
• Save positive tweets under Favorites tab as testimonials
Marketing Strategies
• Promote new tools
• Establish yourself as thought leader by posting resources & tips related to your industry
Lead Gen Strategies
Lead Gen Strategies
• Create dedicated Twitter landing page
Lead Gen Strategies
• Create dedicated Twitter landing page – Special page on website just for Twitter
followers– Use that URL in Twitter profile
Lead Gen Strategies
• Create dedicated Twitter landing page – Special page on website just for Twitter
followers– Use that URL in Twitter profile
• Tweet links to landing pages
Lead Gen Strategies
• Create dedicated Twitter landing page – Special page on website just for Twitter
followers– Use that URL in Twitter profile
• Tweet links to landing pages
• Monitor industry terms with Twitter search
Lead Gen Strategies
• Create dedicated Twitter landing page – Special page on website just for Twitter
followers– Use that URL in Twitter profile
• Tweet links to landing pages
• Monitor industry terms with Twitter search
• Participate in Twitter chats
Lead Gen Strategies
• Create dedicated Twitter landing page – Special page on website just for Twitter
followers– Use that URL in Twitter profile
• Tweet links to landing pages
• Monitor industry terms with Twitter search
• Participate in Twitter chats
• Connect blog to Twitter
Public Relations
Public Relations
• Find influencers – Tweetgrader.com– MuckRack.com– JournalistTweets.com
Public Relations
• Find influencers – Tweetgrader.com– MuckRack.com– JournalistTweets.com
• Develop relationships
Public Relations
• Find influencers – Tweetgrader.com– MuckRack.com– JournalistTweets.com
• Develop relationships
• Send tips, resources
Public Relations
• Send direct message to reporters– Only works if they’re following you
Public Relations
• Send direct message to reporters• Check reporter activity before sending
tweet
Customer Service
Customer Service
• Respond to concerns – quickly!
Customer Service
• Respond to concerns
• Update customers about downtime
Customer Service
• Respond to concerns
• Update customers about downtime
• Follow back all who follow company account
Customer Service
• Respond to concerns
• Update customers about downtime
• Follow back all who follow company account
• Do NOT send automatic direct message to new followers
Social Search
Social Search
• Use keywords in tweets – Research Google Adwords, Wordtracker.com
Social Search
• Ask for Retweets
Source: Dan Zarrella/Hubspot Blog
Social Search
• Write compelling blog titles – Include keywords! – Ex. “5 Ways to Write Twitter Posts that get
Retweeted”
Time-Saving Tools
Time-Saving Tools
Schedule tweets
Monitor tweets
Track Results
Track Results
Track Results
Bufferapp.com
Bufferapp Analytics
# Retweets Clicks Reach
Crowdbooster.com
Crowdbooster.com
Look what’s in store…
Special Offer
• Create a Twitter Profile with custom background & keyword-rich bio– Reg. Price $100
– Webinar Price: $69*• Email: [email protected]
– Subject: Twitter Profile
*Limited time offer! Expires 10/13/11
Questions? Ask Gloria!
Gloria RandSEO Copywriter
http://www.gloriarand.com
Twitter: @GloriaRand
Facebook: GloriaRandCopywriter
