The use of social media in the communication of researchDr. Ana Isabel Canhoto20th April 2016www.anacanhoto.com; @canhoto

Media Message

Audience

Research Communication

Peersvs.endusers

Goalsand

barriers

Youragenda

Features Norms Purpose Getnoticed

Addvalue

Engage/move

© Ana Isabel Canhoto, 2016

Interaction

Sharing

Podcasts: e.g., Philosophy bites, Econtalk, HBR Ideacast

Social networking: LinkedIn, Research Gate, Facebook, …

Discussion forums: LinkedIn groups…

Content repositories: Pinterest (e.g., HBR), YouTube (e.g., Sally LePage, Simon Lindgren), Slideshare, …

Chat / messaging apps: Blab, Google hangouts, WhatsApp, Snapchat (e.g., jilltxt, tornsuits, uofmichigan)

Microblogging: Twitter, Periscope, …

Blogs: Individual (e.g., Patter, Dan Ariely), Group (e.g., CoDE, ODR), Curated (e.g., LSE Impact; The Conversation)

Ana’stoptipsAudience• Focus:lessismore;• Cultivaterelationshipsandbepatient;

• Peopleconnecttomeetfunctionaland/orpsychosocialgoals;

• Assumeeverythingispublic,nomatterwhatprivacysettingsyouchose.– Image– Dataprotection

Message• Titlesareveryimportant;

• Thinkbeyondtext;• WriteinplainEnglish,short,andstraighttothepoint;– http://blogs.lse.ac.uk/i

mpactofsocialsciences/2016/01/25/how-to-write-a-blogpost-from-your-journal-article/

• Contentneedstomove;

• Professionalvs.personal.

Media• Mobileaccess;• Netiquette;

– Conversational andinformal

– Sharing• Hashtags;• Recyclecontentbutadaptformat;

• Secureusernameonall(relevant)platforms.– Evenifnotusing– Same(orsimilar)

username andpicture– Thinklongterm

© Ana Isabel Canhoto, 2016