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More important than a website, Twitter account, PPC campaign or LinkedIn profile is a web strategy. Your web strategy is what defines what you're trying to accomplish on the web -- and until you set your eyes on your goal, you're not liable to get it. This webinar discusses the questions you should ask yourself when creating a strategy and the tools you can use to make it happen.
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What's a Web Strategy and Why Do I Need One?
(New Year’s Addition)
Photo credit: http://www.flickr.com/photos/mukumbura/4043364183/
Who We Are
Amanda O’BrienInbound Marketing [email protected]
Hall Web Serviceswww.hallme.com
•10 + Years•Online Suite of Tools
Got Questions?
Use GoToWebinar “Chat” or “Ask a Question”
Twitter with @Hall_Web
Photo credit: http://www.flickr.com/photos/lucy_baxter/3752875665/
About You:
What You'll Learn:
• Why a strategic mindset is essential to web success• How to come up with a web strategy• What some of the tools are at your disposal• How to take a proactive approach to constantly improving your efforts•10 Things to consider when creating your website strategy
• You know your website needs work but aren't sure where to start
• You haven't really thought critically about how your website fits into your overall marketing goals
Strategy Vs. Tactics
Strategy vs. Tactics
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What Makes a Strategy?
Planning and Goals
Measurement
Tactics and Tools
Adjustment
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Goals
Increase SalesManage ReputationSpread a MessageBuild a CommunityBuild Relationships
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Measurement
Traffic
Goal Completion
Trends
Stickiness
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Tactics - ToolsHow are we going to get goal conversion?
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Web Design and Development
• The most visible representation of your strategy
• Develop with the needs of customers in mind (text and images)
• Keep it simple, clean and on track to your goals
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Organic Search Marketing
• Be found• Providing Value• Best Practices• Changing
• Catch people who are ready to buy
• Specificity
Paid Search Marketing
Connecting with People
• Blogging• Social Media• Press Releases• Email• Multimedia
Photo credit: http://www.flickr.com/photos/kenya/342101843/
10 Things to Think AboutDefine:
• Budget• Expectations• Priorities• Timeline
Evaluate:
• Resources• Landscape • Vision
Deliver:
• Content• Communications• Value
10 - Budget
• Like Buying a car• What part will you do yourself?• Expansion• Project Quoted
9 - Expectations
• What do you want out of your site?• Rankings• SEO• User conversion• Sales leads• Ecommerce
8 - Priorities
• What needs to be done right now?• What can wait till phase 2? 3?
Next year?• What can you wiggle on?
7 - Timeline
• Sitemap• Design• Copy• Coding (quote)• Testing
6 – Evaluate Resources
• What do we have?• What do we need?• In house?• Out source?
5 – Evaluate Landscape
• Competitors• Vertical Market• Other Industries• Industry leaders
• What do you want?• What will it deliver?• What other opportunities exist?
4 – Evaluate Vision
3 – Deliver Content
• Text• Images• Downloadable information• Shareable information
2 – Deliver Communications
• Contact Forms• Who to contact• Part of your sales process
1 – Deliver VALUE
Re-cap
• Define Your Goals• Think Strategically• Choose the Right Tools• Keep Working On It
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Got Questions?
• Use GoToWebinar “Chat” or “Ask a Question”
• Twitter with @hall_web
Learn More!
• Web Vision Blog - http://www.hallme.com/blog
• Webinars – http://www.hallme.com/webinars
• Follow Hall on Twitter - @Hall_Web
• Call us! 1-877-425-5932 (HALL-WEB)
