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WOBO Outreach Training

Wobo outreach training

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Page 1: Wobo outreach training

WOBO Outreach Training

Page 2: Wobo outreach training

Why Outreach?

Outreach is WOBO’s Backbone Advocacy clout Financial support Volunteer activity

It just feels good

Page 3: Wobo outreach training

Introducing… You!

Why did you join WOBO?

Page 4: Wobo outreach training

Simple Steps for WOBO Outreach Set up Engage Seal the Deal Register Members Report Back

Page 5: Wobo outreach training

SET UP:Lookin’ good at the Outreach Table WOBO Outreach Materials Snazzy Table Wear your bike/walk love

Page 6: Wobo outreach training

ENGAGE: 3 Easy Ways to Describe WOBO

What does WOBO do? Works to improve neighborhood quality of

life in Oakland by making walking and bicycling safe, accessible, easy and fun.

Actively participates in local planning processes to ensure that full bicycle and pedestrian accommodations are included in the planning process.

WOBO is working hard to help create a vibrant bicycling and walking community.

Page 7: Wobo outreach training

ENGAGE: A WOBO History Lesson Founded in 2007 First Success: Traffic Calming around

Whole Foods Oakland Work on Bicyclists’ and Pedestrians’

behalf in Oakland Key Achievements Helped get new bike lanes striped on the Harrison-Oakland corridor; Gained a commitment to stripe bike lanes on Franklin and Webster Streets

by 2010, meeting our short-term goal for the Bike Broadway campaign; Conducted a bicycle inventory on Broadway and a Pathways and Stairways

Inventory throughout Oakland Launched a community effort to establish Oaklavia – our hometown version

of “Sunday Streets”

Page 8: Wobo outreach training

ENGAGE: What we do today - highlights Bikeways Campaign: 30 miles in 2011,

complete network by 2020 Bike to Work Day – partnership every

May Follow Local Planning Processes Community Events e.g. Bike-In movie

nights Parklets and Pedestrian Campaigns

Page 9: Wobo outreach training

ENGAGE: TIPS Getting the conversation started Familiarity with the conversation Commonality Be Yourself Brevity

Page 10: Wobo outreach training

ENGAGE: TIPS Getting the conversation started Back Pocket Guide to WOBO: 3 simple questions to break the

ice How do you get around? Where’d you ride from? What bike/walking/transportation

issues are important to you?

Page 11: Wobo outreach training

SEAL THE DEALAsk and you shall receive

Are you a member of Walk Oakland Bike Oakland?

WOBO works to (insert your favorite easy description here).

Will you join today?

Page 12: Wobo outreach training

SEAL THE DEAL Talking Points: What’s the deal? Levels

If you’re a new member, you get $15 off a regular membership – only $20

IF you’re a renewing member, it’s $35 If you’re a household, it’s $50

It’s not scary to ask for money…

Page 13: Wobo outreach training

SEAL THE DEALTalking Points: What’s in it for me?

You get discounts at local businesses Strengthen the voice of bicyclists in

Oakland – our members give WOBO clout with decision makers

Join other Oakland community members who are working improve neighborhood quality of life by making Oakland a better place to walk and bike

Page 14: Wobo outreach training

Thanks, but no thanks

Sign up for Email list Make sure they take a brochure Know when to say when…

Page 15: Wobo outreach training

REGISTER MEMBER:Sign Up nuts and bolts

Fill out the form Are you a household? Make sure it’s legible Credit Cards? Get their money: cash or check in the

envelope “It’s in the Mail” Thank you and Welcome! Put member registration in tabling

envelope

Page 16: Wobo outreach training

TIPS Dealing with the haters

Critical Mass We don’t encourage rude bicycling We don’t exclude drivers! I live in SF/Berkeley/Fremont… “If there’s just one gripe about

cyclists…” (we offer something for everyone…)

Admit when you don’t know the answer. Know when to give up. It’s ok.

Page 17: Wobo outreach training

Give it a try

Easy Sell

Tough Sell

Page 18: Wobo outreach training

You’re ready – Volunteer!

Oaktoberfest – This Saturday, October 1! Rockridge Out and About, October 9 PEDALFEST, October 22

Page 19: Wobo outreach training

~Many Thanks~

Ride and Walk On!