Hallmarks of the Best Online Stores

In the 21st century, there's no need to elbow one's way through the masses in a brick-and-mortar

shop. It's possible to shop online and have an order delivered in a day or two. This avenue is

expanding: 13 percent of sales were online in 2014 and are projected to be 18 percent come 2018.

With a zillion enterprises from which to choose, what features are common to the best online

stores?

44 percent of online sales begin with some googling, so Search Engine Optimisation is called for.

One example is to imagine you sell the Bradley, a 70s-style velvet jacket. People won't put “Bradley

jacket” into the little box – it will be “70s-style velvet jacket,” so this should be your page title.

The proportion of people accessing the internet from a mobile device might be as much as 60

percent. The best online stores are agreeable to this, for instance having scroll bars instead of

separate pages. Adobe Flash animations are to be shunned because some mobile devices won't

allow them. Apple is one example. No more need be said.

The largest brands spend a fortune on website design. Your website should not be messy or difficult

to use. Too many choices can leave customers confused or, horror of horrors, bored. Registration

before shopping is massively off-putting. It should be possible to contact you with one click – don't

require people to reach for pen and paper.

People always wish to save money, so the cost of shipping is major issue. Free shipping pleases

customers and discounts, even more so. These will make people yearn for more.

Email marketing will cause more customers to return. They could feel the information about new

products and discounts gives them the edge. This will go better if the emails are fun to read. Email

can be employed to send customers reminders if they have items in their shopping cart they haven't

yet elected to purchase, and this is more likely to yield success if some additional discount is

offered.

Refer-a-friend offers will introduce you to more prospective customers in return for discounts. Tobi

gives shoppers 50 percent off their next order when they refer five people, demonstrating how

valuable are these introductions, even though the process can be subverted by creating additional

email accounts.

To prove how much you value customers, your quality must be good. Delivery must be on-time.

Packaging could include gift-wrapping. Customer service is one of the principal determinants of

customer satisfaction.

Every product page should include customer testimonials. Before shelling out, people like to hear

the views of others. Testimonials develop trust. Always ask for reviews.

Stock outs create a negative impression and are to be avoided. Showing how many of a product are

available gives an incentive.

And there you have it. Now set up one of the best online stores around and get rich

http://www.yourdreamstores.com is how to do it.