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Some Reasons Your SEO Integrations Fail SEO is a more popular concept between the companies for marketing and getting more business through internet. Every small and big companies considering bringing their SEO work in house to better integrate SEO in the digital marketing follow rather than to keep it siloed as completely separate projects. It is a welcomed new trends notify the facts that the SEO has many touch points and often times depends on many other departments .However is so far and never come easy. I have worked with more number of companies as they have went through going through the process and near all have struggled to make transformation . Here the top some reasons why the companies have failed to integrate the SEO Services into the digital marketing process. La ck of Under stand SEO Impact :- If the SEO department do not clearly understand how their work Impacts SEO and how SEO helps their performance. It is likely they do not want to work with the SEO team as it only seems to create additional work of them. Solution:- Solution for this problem fact is by the incorporating SEO into their workflow from early on, it would prevent them from having to make changes to what they created and would actually reduce their workload especially for IT and web design .For the digital marketing team involve social media (Facebook, twitter, LinkedIn)they could improve their campaign performance by send and sharing posts and messages landing page testing results . Customer behavior data with SEO team. SEO team must conduct their outreach program to the other departments to gain the trust, understanding, and cooperation by

Some reasons your seo integrations fail

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Page 1: Some reasons your seo integrations fail

Some Reasons Your SEO Integrations Fail

SEO is a more popular concept between the companies for marketing and getting more business

through internet. Every small and big companies considering bringing their SEO work in house to better

integrate SEO in the digital marketing follow rather than to keep it siloed as completely separate

projects. It is a welcomed new trends notify the facts that the SEO has many touch points and often

times depends on many other departments .However is so far and never come easy. I have worked with

more number of companies as they have went through going through the process and near all have

struggled to make transformation . Here the top some reasons why the companies have failed to

integrate the SEO Services into the digital marketing process.

La

ck of

Under

stand

SEO

Impact

:- If the SEO

department

do not

clearly

understand

how their

work Impacts SEO and how SEO helps their performance. It is likely they do not want to

work with the SEO team as it only seems to create additional work of them.

Solution:-

Solution for this problem fact is by the incorporating SEO into their workflow from early

on, it would prevent them from having to make changes to what they created and would

actually reduce their workload especially for IT and web design .For the digital marketing

team involve social media (Facebook, twitter, LinkedIn)they could improve their

campaign performance by send and sharing posts and messages landing page testing

results . Customer behavior data with SEO team. SEO team must conduct their outreach

program to the other departments to gain the trust, understanding, and cooperation by

Page 2: Some reasons your seo integrations fail

educating them about the relationship between the SEO and their specific responsible

areas. By taking a role based knowledge transfer each area can easily understand how

they impact SEO performance rather than trying to learn all things SEO.

Old Corporate Policies and Standards:-

Let’s face it, while SEO has evolved so much over the years, but many companies are

still using the best practices and corporate policies from the Bronze Age of the Internet.

IT’s responsibilities are focused on the sites uptime, security, web design and in most

cases the operation team’s responsibilities end when a page shows up on browser. The

crawl ability, relevance detection and visibilities of the web site to the search engines

are not their concerns.

Solution:

You need to search out some way to update the policies and standards used

for different department to incorporate SEO connected things. The twenty first century

IT and net operations groups ought to embrace “the SEO Engine

Friendliness” like server error handing, direct setting, and electronic

computer crawlability in their needs. Check with folks to blame of these policies and

standards and raise to be enclosed within the update discussions. whereas the

IT manner may goit's going to not be the most effective manner for search and

educating them on the variations goes a protracted thanks to dynamical method for the

higher.

No Motivations and Incentives

Traditionally, many companies have the siloed organizational and evaluation system

that create a competitive environment within the company among the departments,

which does not encourage cross over work among them. Furthermore, during the

budget discussion, these departments have to fight over their budget for tools,

marketing, and other resources. As mentioned previously, they are responsible for web

operational performance and not necessarily revenue generation or SEO performance.

Page 3: Some reasons your seo integrations fail

Solution:

Create a project based reporting mechanism and marketing budget rather than to set

the budget per department. Include the organic SEO performance KPI’s in other

departments’ reports such as IT, Web, and Content. By making they share in the

outcomes they will be more inclined to work with you.

Changing existing routines is difficult. Further, changing the process alone will not

accomplish effective SEO integration. Get the buy-in from other departments and

executive by educating about how SEO performance is important to them is one of the

keys to the successful SEO integration. Also, work with the IT side to help them achieve

their goals as well is a great way to reciprocate. Find out what they are struggling to get

funded or approved and identify a way you can leverage Search to help them move the

project forward.

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