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TAXIWARS
UBER VS OLA
OLA CABS
Founded in Mumbai, December 2010 100 % aggregated Cabs booked through app, website & call Aggregates autos Cash payment accepted everywhere/wallet option It acquired Taxi for Sure recently.
Funding raised - $ 700 million+Investors – DST Global, Softbank, Falcon, Edge, Tiger global etc.Total income
2013/14 2012/13
51.05 16.41
*Figures in crores (Rupees)
OlaBhavish Aggarwal
Co-fouder and CEO
UBER
Founded in Mumbai, December 2010 100 % aggregated Cabs booked only through app Payment - wallet option
Funding raised - $ 6 billion+Investors – Lowercase Capital, Menlo, First round, Benchmark, Google Ventures, Baidu etc.
Total income
2013/14 2012/13
2.26 N.A.
*Figures in crores (Rupees)
UberAmit Jain
President, India
CO-FOUNDER & CHIEF EXECUTIVE OFFICERTRAVIS KALANICK
HEAD OF GLOBAL OPERATIONSRYAN GRAVES
Uber Leadership Team
CHIEF TECHNOLOGY OFFICERTHUAN PHAM
Bhavish Aggarwal, Co-Founder and CEO Ankit Bhati, Co-Founder and CTO
Ola Leadership Team
Goals & Objectives
The goal is to bring convenience, price transparency & standardization to consumers booking car rentals & cab services.
Uber’s goal is to continually expand globally and bring its services to different cities to allow riders and drivers to connect.
Market share
Company No. of vehicles % Market Share wrt no.of rides
OLA* 2,00,000 49
MERU 20,000 12
UBER 1,50,000 35
Others - 4
Availability Across India
In 22 cities across India by June’15.
In more than 80 cities across India.
HOW ON-DEMAND CABS WORK
Customer opens app and sets pick up location.(App can locate their location)
1
Select payment option
Cash Card
2
Select cab type and then places the order
3
Cab picks up the customer and the trip is tracked by GPS
4
At the end of the journey, the fare is charged directly to the digital wallet. In case of cards, a customer enters CVV and verification password on the app. Payment can also be in cash.
5
The aggregator transfers money to the driver’s linked bank account in 24-28 hours.
6
MINI
SEDAN
PRIME
TAXI FOR SURE –HATCHBACK
KAALI PEELI
OLA AUTOS
Car Categories
UBERGO
UBERX
UBERBLACK
UBERSUV
WORKING OF DRIVER’S APP
Drivers App
PHONE NUMBER LOGIN WAITING FOR CUSTOMERS
NAVIGATION
1 2 3 4
Drivers App
NAVIGATION CLIENT LOCATED START TRIP STOP TRIP
5 6 7 8
Drivers App
BILL DETAILS NEXT RIDE OPTION CANCELLATION CANCELLATION CONFIRMATION
9 10 11 12
WAR ROOM
WORKING OF CUSTOMER’S
APP
1 2 3 4
OLA App
OLA – Taxi for sure merger5 76
DESTINATION
Beep-Beep! Your taxi has arrived8 9 10 11
Ola payment
UBER App
START POINT - HOME
Uber App
UBER App
DESTINATION - FACTORY
Uber App
Strategic Partnership with Bharti Airtel
Uber payment
Uber cash payment
UBER OLAPROVIDES PER HOUR FIXED RENT PROVIDES PER DAY RENT
A DRIVER HAS TO TAKE ATLEAST 1 RIDE EVERY TWO HOURS
A DRIVER HAS TO TAKE ATLEAST 7 RIDES IN TWLEVE HOURS
NO RIDE IS TO BE REJECTED NO RIDE IS TO BE REJECTED.
No Fine For Rejection But Guaranteed Scheme For those Hours Collapses
Rs. 250 Fined for each Ride Cancelled by The Driver.
Pricing Strategy
TIME AFTER COMMISSION AND TAXES
Weekday Morning. Monday-Friday (6 AM -10 AM) Rs.250 /Hr.
Weekday Evening. Monday-Friday (6 PM -10 PM) Rs.250 /Hr.
Weekend Peak. Saturday and Sunday12PM- 9PM Rs.250 /Hr.
OFF PEAK ALL OTHER TIMES Rs.150 /Hr.
Before - 19/08/2015
TIME AFTER COMMISSION AND TAXES
Weekday Morning. Monday-Friday (6 AM -10 AM) Rs.320 /Hr.
Weekday Evening. Monday-Friday (6 PM -10 PM) Rs.250 /Hr.
Weekend Peak. Saturday and Sunday12PM- 9PM Rs.250 /Hr.
OFF PEAK ALL OTHER TIMES Rs.150 /Hr.
After- 19/08/2015
OPERATING STRATEGY - A DELIGHT TO CUSTOMERS
SUV LUXURY SEDAN HATCHBACK
COMPONENT UBER SUV UBER BLACK UBER X UBER GO
BASE FARE 125 100 70 45
PER KM. 18 17 10 8
PER MIN. 2 2 1 1
MIN. FARE 150 150 100 60
LUXURY SEDAN HATCHBACK
COMPONENT OLAPRIME
OLASEDAN
OLAMINI
BASE FARE 200 100 100
PER KM.(After 1ST 4 Km.) 17 13 11
PER MIN. 1 1 1
MIN. FARE BASE FARE.
OPERATING STRATEGY - A DELIGHT TO CUSTOMERS
• Uber• Per Day Earnings of a Car Owner : Rs.3480*/**
• Ola• Per Day Earnings of a Car Owner : Rs.2800.*
• *16 Hrs Per day Signed In.()• **Minimum Per day Guranteed Income.
• UBER DOESN’T PREBOOK CARS.
• OLA ACCEPTS PREBOOKING (Good for Night Time.)
Ola V/s Uber
BACK END OPERATION OF TAXI SERVICES
Formulation
Implementation
Monitoring
Control
Stages of Operation Strategy
Four Perspectives of Operations Strategy
34
Operation Strategy Matrix
Uber Initiatives
Uber – Fare Splitting UberCHOPPER
Uber Pool
How does Uber Pool work?
Ola Initiatives
Order Qualifier: • Timely service• Know the roads• Well behaved drivers
Order Winner: Uber• Less Costly• Decent drivers (They even speak English!
)• Timely service
Order Qualifier: • Quick service• Distance
flexibility
Order Winner: Uber• Behaviour of drivers• Ambience• Cost (Bangalore Experience)
Order Qualifier: • Cost• Know the ways
Order Winner: Taxi For Sure• Least expensive
Order Qualifier: • Car condition• Driving skills
Order Winner: Ola Cabs• Schemes• Services• More choices
Consumer Perception
UBER OLA
India’s Taxi War Scenario
THANK YOU!