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Tourism
PRESENTED BY :
IKRAM VORA
ANURAG SHIRODKAR
AMEYA KOYANDE
Flow of Presentation
Tourism Sector
Statistics on Tourism
FDI & Other Policies
Veena World
Characteristics of Tourism (VIIP)
7 P’s of Tourism
Indian Tourism Sector
Medical and Healthcare Tourism,
Adventure Tourism,
Heritage Tourism
Eco Tourism
Rural tourism
Pilgrimage tourism
Tourist Industry Intermediaries
Travel Agents.
Tour companies.
Hotel Companies.
Transport Companies.
Tourism & Hospitality Segments
Accomodation
+ CateringHotels + Restaurants
TransportationAirlines, Railways, Cruises, Car
Rentals, Buses
Travel Agents Travel Agents + Online
Attractions
Monuments, Museums,
Beaches, Hills, Sanctuaries,
Festivals, Events, etc
Tour OperatorsCustomised tours, travel,
accomodation, sightseeing
Popular States in Tourism
Most popular states for Foreign tourists :
- Maharashtra, Tamil Nadu and Delhi,
Rajasthan, Punjab
Most popular states for Domestic tourists:
- Maharashtra, Uttar Pradesh, Andhra
Pradesh and Tamil Nadu, Chennai,
Delhi, Maharashtra, Rajasthan,
Measures for Tourists Satisfaction
Customer Satisfaction Equation
Actual Service > Expectations =
Actual Service = Expectations =
Actual Service < Expectations =
Statistics on Tourism
( Source : The Economic Times )
( Source : The Economic Times )
( Source : The Economic Times )
FTA Growth %
( Source : The Economic Times )
Foreign Tourist Arrivals
( Source : The Economic Times )
Foreign Tourists Arriving in India
( Source : The Economic Times )
Gender Distribution of Foreign
Tourists Arrival
( Source : The Economic Times )
Age-group Stats
( Source : The Economic Times )
Foreign Exchange Earnings
From Tourism in India
( Source : The Economic Times )
Direct Contribution of Tourism
& Hospitality to GDP
( Source : The Economic Times )
FDI
The government has permitted 100% FDI under the automatic route
According to the Department of Industrial Policy and Promotion (DIPP)
- Tourism sector attracted around US$ 7,661.6 million of FDI
During the 11th Five-Year Plan, the tourism ministry had sanctioned an
amount of Rs. 31.13 billion for 991 tourism infrastructure projects,
- including Rural Tourism and Human Resource Development Projects
Travel and tourism is a USD 32 billion business in
India
Expected inflow of USD 12.17 billion in investments
over the next two years
Expectation of World Travel &
Tourism Council (WTTC)
India’s travel and tourism sector is expected to be the second-
largest employer in the world
Employing 40,37,000 people, directly or indirectly, by 2019.
Top 10 Travel Sites
MakeMyTrip
Yatra
Clear trip
Thomas Cook
SOTC
Cox & Kings
Ezeego 1
Top Travels
Travelocity India
Expedia
VEENA WORLD
About VEENA WORLD
Industry : Hospitality, Tourism
Predecessor : Kesari Tours
Established on 18th June 2013
De-merger of the family business Kesari Tours Pvt
Ltd. in February 2013.
India based online/offline travel company
Headquarter : Kandivali, Mumbai, India
Managing Director : Veena Patil
Products : Package Holidays, Cruise lines
Number of employees : 250 (2013)
Types of Tour Packages
Honeymoon Special
Women’s Special
Seniors’ Special
Students’ Special
Jubilee Special
Especial Itinerary
Signature holidays
Intangibility
Inseparability
Variability
Perishability
Can’t be seen, tasted, felt, heard,
or smelled before purchase.
Can’t be separated from service
providers.
Quality depends on who provides
them and when, where and how.
Can’t be stored for later sale or use.
Characteristics of Tourism
Variability
Managing consistency
Standardized procedure
Taking care of individuals
Educate customers
Train contact and non-contact employees
Manage supplier’s quality
Inseparability
Treatment/ Interaction with tourists
Communication with tourists
Managing employees
Managing customers/ tourists
Intangibility
Mementos /Souvenirs
Discounts
Easy recall of the brand for next trip
Perishability
Recalls and adjustments
Engage in post-purchase communication
Stimulate “Word of Mouth” & Publicity
Product
Defining and communicating the
distinguishing characteristics of the product
to the consumer is the key in tourism service.
A tourism product consists of 2 components
Attributes eg-rooms ,transport
Benefits eg- Learning,exploring
Price
The actual cost of providing the product
Industry standards
Profit Margin
Value for money
Place/Distribution
Tour Location
Transport Facilities
Promotion
The most important consideration to bear in the mind while selecting communication channels and tools are:
Best types of channel and target market
Websites
Social Sites
Newspapers
Magazines
TV Advertising
Road side Hoardings
Sponsorship
Process
There are different types of processes
involved in running a tourism company
for example
adminmistration,traning,planning,stategisi
ng,recruting,distribution,marketing etc
Execution
Experience
ReviewInquiry
Booking
People
Travel Agents.
Tour Organizers
Hotel Staff.
Transport Staff.
Physical evidence
Ticket
Photo Gallery
Websites
Thank
You