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User Experience
Speaker: Lynn2015.12.10
Today’s Topic
USER EXPERIENCEUser experience (UX) refers to a
person's entire experience using
a particular product, system or
service.
1. What is UX?
2. What is UX Design?
3. Why we need UX Design?
After the report…
1. What is UX?
2. What is UX Design?
3. Why we need UX Design?
After the report…
1. What is UX?
2. What is UX Design?
3. Why we need UX Design?
After the report…
1. What is UX?
2. What is UX Design?
3. Why we need UX Design?
After the report…
What made you to choose a particular restaurant?
First Impression?
Food?
Service?
Waiting Time?
Above All?
WHATWHEN
WHERE
WHY HOW
WHO
UX MATIC
USERs DESIGN(PRODUCT, SERVICE)
Interaction
Everything affects a user’sinteraction with that product.
User eXperience
But how to create positive UX instead of
negative ones?
User eXperience Design
PROCESS of
ENHANCING users’
SATISCATION by improving
INTERACTION btw users and products.
USERs DESIGN(PRODUCT, SERVICE)
Interaction
Satisfaction- UX DESIGN -
User eXperience Design
- RESEARCH(IT’S A LONG PROCESS)
- SATISFACTION
In Integration
Usability
Visibility Pleasure
Usability
Visibility
Pleasure
Why UX DESIGN?Can I make good product only?
THE UX DESIGN PARADOX
What we dream up at KICKOFF
What we settle for at LAUNCH
What the USER NEEDS
$300 Million Button
In the last step of online-purchase…
After the study from UX Designer…
NEW USERs - Lazinessare turned away by Registering Process
RETURN USERs – Bad Memoryusually forget the signed-up email or password
- 45% of users apparently had multiple registrations
After the study from UX Designer…
NEW USERs - Lazinessare turned away by Registering Process
RETURN USERs – Bad Memoryusually forget the signed-up email or password
-45% of users apparently had multiple registrations
For a Retailer with $25 billion in Sales,
Even Small Portions Signify Huge Lost Profits
“Registering wasn't required to checkout, but was optional and might be helpful if you returned.”
Therefore, “Register” button was replaced by ”Continue”
45% Sales Increased
$15 M in the first month
$300 M in the first year
In the end of Amazon’s story…
UX Facts & StatsIt keeps your users.
68% 85% 44% 62%
Of users LEAVE because of poor design of UX.
68% 85% 44% 62%
Of users can be testing with 5 users.
UX Facts & StatsIt’ not that hard.
85% 44% 62%
Of online shoppers will TELL friends about bad experience online.
68%
UX Facts & StatsIt’s influential.
85% 44% 62%
Of customers base future purchases on PAST experiences.
68%
UX Facts & StatsIt’s promising.
Sounds great.But how to know my
returns?
Sounds important.But how to know my returns?
Can it be measured?
Calculating ROI on UX
METRICS-USING
WEIGH-UP
EXAMINATION
COMPUTATION
Industry? Product Life-Cycle?
Sales↑ Productivity↑Training Costs↓ Maintenance↓
Weighted amount against Cost
The avg. cost of UX consultant: $18.20
Calculating ROI on UX
METRICS-USING
WEIGH-UP
EXAMINATION
COMPUTATION
Industry? Product Life-Cycle?
Sales↑ Productivity↑Training Costs↓ Maintenance↓
Weighted amount against Cost
The avg. cost of UX consultant: $18.20
+15+16+2+3
Calculating ROI on UX
METRICS-USING
WEIGH-UP
EXAMINATION
COMPUTATION
+15*0.4+16*0.5+2*0.9+3*0.8
Industry? Product Life-Cycle?
Sales↑ Productivity↑Training Costs↓ Maintenance↓
Weighted amount against Cost
The avg. cost of UX consultant: $18.20
Calculating ROI on UX
METRICS-USING
WEIGH-UP
EXAMINATION
COMPUTATION
18.20
Industry? Product Life-Cycle?
Sales↑ Productivity↑Training Costs↓ Maintenance↓
Weighted amount against Cost
The avg. cost of UX consultant: $18.20
Benefits of UX
Each invests $1 in UX returns up to $100.
Each invests $1 in UX returns up to $100.
IBM gets returns of 1:100 for usability testing.
Benefits of UX
Each invests $1 in UX returns up to $100.
McAfee’s redesign cut support costs by 90%.
Benefits of UX
45% Sales Increased
$15 M in the first month
$300 M in the first year
As for Amazon’s story…
Brands voted as having the Best“UNIQUE EXPERIENCE”
What are you still waiting for?
Let’s jump into the Wonderful UX World!
Appreciate
Your Listening.
