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Marketing & Technology Trends
Breakfast Inspiration Sacha Vekeman
Who is SachaDigital transformation
- Datacenters
- Financial
- Telecom
- Government
- Logistics
- Media & Sports
- Fundraising
- Tech StartupsBeliefs & Values
- Software is eating the world
- Sustainability & Green
- Ecosystem Economics
- Strategic Marketing
- Disruption - Less creativity
- New way of working
Local
30 steden en gemeenten
Digitale agenda
OnzeStapApp
Gratis
12 Hours Later
2 leads
What is Trending Now?
5 Strategic Technology Trends
1. Artificial Intelligence / Machine Learning
2. Intelligent Apps / Digital Assistance
3. Intelligent Things / Robots / Vehicles
4. Edge Computing / Serverless Computing
5. Blockchain & Distributed Ledgers
5 Strategic Marketing Trends
1. Conversational Systems
2. Digital Technology Platforms
3. Virtual / Augmented Reality
4. Search goes Social & Local
5. Mobile First Strategy
Source
Digital Risk & Security
Strategic QuestionsCompany owners
Cloud Computin
g
Cost Optimization
Data & Analytics
Sustainability
MobileGreen
Trending Topics:Are You Open For Business?
Trending Topics:America First, Who’s Second?
Actual & Newsworthy
Belgium
SocialMedia
Campaign
Video
Building Walls
Europe
Digital First
Cloud
Social
SearchLocal
Mobile
Web
Chat
Trending Topics:Digital First Strategy
Open Source
Interactive Content
Call to action
Quiz
Surveys
Infographics
Polls
Digital FirstFree Marketing
Mobile Video
Check your Facebook timeline…
95% is video
Digital FirstFree Marketing
Livestreaming
Facebook Live
Instagram Stories
Periscope TV
Music.ly
Digital FirstFree Marketing
Chatbots
Telegram
Human or bot?
Digital FirstFree Marketing
Chatbots
Telegram
Human or bot?
Digital FirstFree Marketing
Social Shopping & Crowdfunding
Test new ideas and prototypes
Kickstarter
Digital FirstFree Marketing
Social Shopping & Crowdfunding
Test new ideas and prototypes
Kickstarter
Digital FirstFree Marketing
Mobile First
Value-add
Social
SearchConversation
Communication
Content
Commerce
Trending Topics:Mobile First Strategy
Step 1 - Recognize your maturity level
1.What kind of mobile user are You?2.Your employees?3.Your company?
Mobile FirstFree Marketing
Step 2 - Is your website adaptive?
1.Check via desktop browser2.Check via tablet browser3.Consider native app
Mobile FirstFree Marketing
Step 3 - Rethink how people pay
1.Do you sell B2B or B2C? Do you sell products or services?2.Look at different mobile payment options?3.Look where technology is going? Consider native app?
Mobile FirstFree Marketing
Step 4 - Are you open for Mobile Business
1.Can you enable your business to mobile users?2.Look at the complete user experience on all levels - sales to
support.3.What kind of “Mobile” value can you offer - updates/alerts/bots...
Mobile FirstFree Marketing
Step 5 - The Native App - Make it not additive
1.For your staff2.For your clients3.For your services4.For your brand5.For your future
Mobile FirstFree Marketing
