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Lead hacking for B2B Seeds
07 JUIN 2016 - #LIVESTORMTALKS - EN/FR - 25MIN
Gilles Bertaux • CEO @ Livestorm
Gilles Bertaux CEO @LIVESTORMAPP
Ex. Growth @ Mention + Designer @ TOTEMS My twitter: @gillesbertaux
🖖
What we’ll cover• Why you have to be legit and how
• How to find a good source of leads
• How to automate. Wisely.
B2Bs should stop worrying about geDng the word out too soon.
You should care about what’s being said about you instead.
You should (beGer) be an expert on your industry. Be the
{{industry}} guy in the room.
A product built by experts > any other product
Hang out with the cool kids. Produce your own content.
Get quoted.
Become a webinar expert
How we used Quora. One post a day keeps the doctor away!
How we used Quora. One post a day keeps the doctor away!
How we used Quora. One post a day keeps the doctor away!
15% clics and 26% conversion on each visit from Quora.
What if I told you could generate content && leads at
the same 9me?
Webcasts
Live shows
Event coverage
Live video AMAs
Onboarding sessions
Webinars
Workshops
0
Highest conversion % Lead generaTon scalability Content repurposing Huge amount of data*
*When done right!
Ideal workflow is 1h a week. Look for a tool that does the
heavy liXing.
Now is the perfect Tme to start building your experTse.
How to find a public never-ending source of leads.
PROBLEM #1
You are a one man sales && marke9ng && support team.
Be smart.
Find a source of leads you can almost automate.
Aut
omat
ion
leve
l
Risk of high volume of crappy leads
Sweet spot Too much waste
You’re doing it wrong
You’re not doing anything
PROBLEM #2
You’re broke.
This is how I picture myself on the Internet lately:
Expensive SaaS marketing tool pricing page #837
DIY markeTng Poach scripting, low-cost leads enrichment…
Poaching your compeTtors customers. Meet Livestorm’s PoacherBot.
Scrap a public source of leads & fetch the info we need
HTTP request to Zapier web hook & send to spreadsheet
Auto clean the data & generate reach out link
Clearbit is awesome. But you’re broke. Enrich your leads for free.
Meet Mattermark. It has a search engine. 🚀
Yummy data. Yummy data everywhere.
=IMPORTXML(https://mattermark.com/companies/DOMAIN.COM;XPATH)
Quick version using Spreadsheet
Advanced w/ WaTr + PhantomJS
Endless possibiliTes Host and use an API, enrich CSVs, push as HTTP requests etc.
With great automaTon comes great creaTvity && control.
How to properly automate your reach out process
Automate the process, ease up the profiling.
Comment this webinar on Twitter: #rumblewebinars
Home made CRM using Spreadsheet + Reply
Comment this webinar on Twitter: #rumblewebinars
Enrich a profile and reach out in less than 5 minutes.
How does it work? Let’s consider a serendipity lead.
javascript:var xhr =
new XMLHttpRequest();
var data = JSON.stringify({ lead: document.domain, title: document.title });
xhr.open("POST", « https://zapier.com/hooks/catch/XXXX/XXXX/« );
xhr.send(JSON.stringify(data));alert("Pushed " + document.domain + "to Zapier successfully!");
Spreadsheet processing
=HYPERLINK(« https://docs.google.com/forms/d/XXX/viewform?entry_2080418920="&IF(ISERROR(F6);"";F6)&"&entry_345377770="&IF(ISERROR(G6);"";G6)&"&entry_1746975410="&IF(ISERROR(E6);"";E6)&"&entry_1028134012="&IF(ISERROR(D6);"";D6)&"&entry_1480464520=Technology%20-%20Software%20%26%20Services";"Push to form")
5min workflow. 60min / day = 12 leads / day.
Long story shortYou should find the right balance between automation,
control over your data and time consumption.
Don’t lose your focus on the product.
Q: Can I have the slides?
Q: Who are you again?
Gilles Bertaux (@gillesbertaux)
CEO @ Livestorm
Notre produit : https://livestorm.co
