5 GROWTH HACKING TIPS TO BOOST YOUR STARTUP

BUSINESS

Anurag Mehra OPTIMIZEMARKETING.ORG

WHAT IS GROWTH HACKING?

• Growth Hacking is a combination of product, marketing & data with goal of driving customer growth. 

• By focusing on customer needs & designing the right product, growth hacking brings growth in long term as well as short term.

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WEBINAR HACK

• Webinars offer an instant incentive (“join before it fills up”), one can drive a great interest.

• Once a person joins your webinar, you get the opportunity to provide high quality content, which improves the trust on your company.

• Some tips on running a successful webinar:• Pick a Topic of your expertise or get a guest speaker.• Check GotoWebinar for creating a new one.• Create a landing page for joining the session.• Do a dummy test to make sure of each & every step.• Host the webinar and provide great value.

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GIVEAWAY HACK

• Appsumo, a daily deals website focusing on digital goods, has achieved a great success by running giveaways to increase their email subscription list.

• Some tips for running your giveaway• Get a product which will cater to your niche

target audience.• Create your giveaway with services

like Kingsumo or Gleam.• Promote it on your current email list or on

Facebook.• Encourage social media shares for your giveaway

participants.

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GUEST POST HACK

• These are the powerful tools which drive highly targeted audience to your website. So, the question is how to do it for your website?

• Following are some tips to create guest posts to drive targeted audience to your website:• Search popular blogs which are having audiences that

match your target base.• Write great value guest posts targeting particular

blogs.• Mail the blog owner with your proposed guest post.• Go on emailing until you find a blog which publishes

your post.

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EXIT POPUP HACK

• WPBeginner, a free resource site for WordPress beginners, grew their email subscription list by using an exit popup display.

• In less than 10 minutes, WPBeginner increased their email subscribers by 600 percent. 

• Create an exit popover for your website:• Install a software like SumoMe or 

GetSiteControl.• Create a copy for a simple subscription box.• Connect it to your email service provider (

Mailchimp, Aweber, etc.).

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LIVE SURVEY HACK

• Every user is different. They have different experiences and different reasons to come to your product.

• Think if you could give customized information to every customer? Use a live survey tool, to create a customer experience like that.

• Use below mentioned steps to create a live survey:• Create a couple of customer profiles (based on

people who are visiting your website)• Write some questions which filter these people.• Design an offer for each groupUse this all in a Qualaroo

survey on your website

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