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7 STEPS TO VALIDATE YOUR STARTUP IDEA http://www.xprt.io By: Ariel Rosenthal

7 steps to validate your startup idea

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If you have a great idea and you want to turn it into a successful product, here are a few tips you should keep in mind.

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Page 1: 7 steps to validate your startup idea

7 STEPS TO VALIDATE YOUR STARTUP IDEA

http://www.xprt.io

By: Ariel Rosenthal

Page 2: 7 steps to validate your startup idea

1. Don’t keep it to yourself

Tell your idea to as many people as possible and seek their opinions. Talk with people you trust and whose opinion you value. Write down their advice and feedback, and make sure to address it. !Don’t be afraid that one of them will steal your idea as chances for that are slim and the benefits that you can get from their input are priceless.

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Many people will say that your idea is amazing. That might be, but make sure to find those who will be brave and smart enough to pinpoint its flaws. !This is the feedback you should actually be looking for. If you manage to come up with good answers to all of the problems raised, you are on the right path.

2. Seek the devil’s advocates

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3. Build a product that you would use

Make sure that you are going to build a product that you would actually use. If your idea does not even address your own needs, you should seriously rethink it.

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4. Test your idea

Create a mockup of the product and ask as many people as you can to take a look at it and tell you what they think your idea is about. Wait for their reaction and see what they think of the idea.

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5. Create a landing page

Build a decent looking page with a clear call to action. It can be an email input box, a form, a shopping cart. Whatever you think can simulate how a user will act when the real application is launched. You can find great looking templates and purchase them for just a few bucks. There are also several free options if you want to try out some initial concepts.

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Create a Google AdWords campaign. Make sure you get enough data to really be able to make an educated decision. Use Google Analytics and Mixpanel to analyze your results and to understand what your actual conversion rate is. A great conversion rate should be above 15 percent. !

If your money almost runs out, there are still things you can do with just a few bucks. Use oDesk to find people who can help you get Facebook likes and shares, Twitter followers and tweets, and backlinks to your landing page. You might think that you can do it all on your own, but with the help of another dedicated person or two, the impact can be much more significant.

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6. Find your first clients

Find at least several friends who are going to be your future users and that you wont need to chase in order for them to even test your product. !If you are building a B2B product, contact some of your future potential clients. You can present yourself as a university student who is conducting an experiment, or working on an assignment. Give them some details about the product and ask them if it is something they would use.

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7. Get out to market

The last and most important thing: get out to the market as soon as possible. You don’t need a feature full product, just a functional one. Your most important asset is your users. Take advantage of it and learn from them.

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If after running these tests, you decide to move on, remember that even though you have a long hard road ahead of you, you should always stay optimistic, believe in your product and never give up. It may take you several tries to get it right, but that’s the nature of entrepreneurship.

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THANK YOU!ARIEL ROSENTHAL

[email protected]

http://www.xprt.io