Boond  (Sanskrit:  ‘a  drop’)  :  Providing  energy  access  to  rural  India  

Summary  

•  Boond  is  an  energy  access  company  working  in  rural  Rajasthan  and  U?ar  Pradesh  with  25  full  Cme  employees.    

•  The  enterprise  is  focused  on  promoCng  renewable  energy  products  that  can  be  locally  serviced  and  are  affordable  through  financial  linkages  with  banks  and  financial  ins9tu9ons.    

Background  

•   Impacted  over  100,000  lives  in  2  states    

•   3  successful  bank  partnerships  and  2  NGO  partnerships  for  end  customer  loans  

•     Sold  over  7500+  solar  offgrid  installaCons  (home  systems,  micro-­‐grids  etc.)  

•   Closed  our  Series  A  round  of  equity  investment  with  par9cipa9on  of  Opes  Impact  Fund  (Italy),  Rianta  Capital  (UK)  and  Angel  Investors  

Problem  

•  Products  and  services  exists  in  ci0es  and  developed  communi0es  BUT  rural  India  lacks  the  distribu0on  /  support  access  and  the  entrepreneurial  ecosystem    

•   Over  50%  of  India  (around  500  million)  is  mostly  un-­‐electrified  or  gets  less  than  8  hours  of  power  a  day                          

•   There  is  a  severe  shortage  of  trained  technicians  and  renewable  energy  product  service  centers  

•   Conven9onal  power  is  geWng  more  expensive  to  produce  and  distribute  (Solar  prices  are  coming  down  every  year,  fall  of  over  200%  over  the  last  two  years)    

•   Dismal  distribuCon,  storage  and  transmission  of  conven9onal  power  compounds  the  energy  access  problem  

PrioriCes  

Three  pillars  for  Boond’s  energy  access  plan  are:  

•   Service  and  logis9cs  support  

•   Affordability  •   Iden9ty  and  authen9city  

•  Clean  energy  products  and  services  need  crea0ve  mechanisms  for  financing,  service  support  and  awareness  in  order  to  be  sustainable  enterprises.  Public  and  private  partnerships  along  with  inclusive  business  models  are  the  poten0al  solu0ons  

Model  

Rural Consumers

Sales Associates/

Entrepreneurs

NGO/Local Organizations Bank/MFI

Product & Services

Financial Linkages

Technology Intervention

Community Engagement

Cultural Sensitivity

•  Boond  creates  the  ecosystem  for  energy  access  ensuring  culturally  sensi0ve  sales,  high  quality  servicing  as  well  as  affordable  financial  linkages  

Key  Strengths  

Community support and need based solutions

Strong bank partnerships for end customer loans

Relationships

•  Boond  has  build  a  very  stable  model  based  on  our  field  experiences  over  the  past  years  crea0ng  strong  community  linkages  as  well  as  regional  rural  bank  partnerships  for  end  customer  loans  

TEAM

Team  

•   The  Boond  team  is  highly  mo0vated  and  well  trained  by  SELCO  and  IIM-­‐Ahmedabad  Center  for  Innova0on  Incuba0on  and  Entrepreneurship  and  comprises  mostly  of  local  resources.    

Delhi  NCR   Udaipur   Ramganjmandi   Unnao  

Rajasthan   U?ar  Pradesh  

Abhishek  Singh    Shubhi    Dinesh  

Simran  Grover  Hamer  Lal    Nathu  Singh  Deepak    Dharamraj  

Satyavir  Singh  ShakD  Singh    Ramgopal  Ramswaroop  

Vipin  Tripathi    Ashok  Kumar  Sachin  Dixit    

Projects  

Rustam  Sengupta:  10+  years  of  experience  in  consul9ng  and  banking  in  DeloiQe  Consul9ng  (USA)  &  Standard  Chartered  (Singapore),  MBA  (INSEAD),  MS  (Univ.  of  California)  

Balchand  Ghulam  

Tarun  Kalra:  15+  years  of  exper9se  in  IT  and  Opera9ons  in  Xansa  and  Zee  TV  Simran  Grover:  5+  years  of  experience  in  the  energy  and  development  sector.  Graduate  

of  B.Tech  (IIT-­‐Delhi)  

MARKET  &    CUSTOMERS

Market  

©  hQp://www.censusindia.gov.in  (2011)    

State   Total  Rural  Households  

%  Un-­‐electrified  (Kerosene  based)  

INDIA   24,66,92,667   31.4%  (No  Ligh0ng:  0.5%)  

Rajasthan   1,25,81,303   30.9%  (No  LighDng:  0.8%)  

UP   3,29,24,266   61.9%%  

Bihar   1,89,40,629   82.4%  

Assam   63,67,295   61.8%  

WB   2,00,67,299   43.5%  

Jharkhand   61,81,607   53.1%  

Odisha   96,61,085   55.3%  

•   Boond  sees  an  opportunity  in  the  large  number  of  un-­‐electrified  households,  and  households  where  energy  needs  are  not  being  met  by  current  low  waTage.  This  is  a  poten0al  market  of  over  USD  5  million  in  Rajasthan  and  UP  alone  

Products  &  Services  

Solar  Lanterns  &  Small  Home  Systems  (10W  -­‐  40W)  

Larger  Home  Systems  (40W  –  200W)  &  Commercial  Systems  (schools,  business  etc.)  

Larger  customized  solar  systems  (500W  +),  micro-­‐grids,  Light  for  Educa9on  and  A.C.  power  plants  (1KW-­‐10KW)  

•   Boond  is  product  agnos0c  and  has  built  technical  exper0se  in  solar  to  install  and  service  systems  of  different  sizes  (10W  to  10KW)  

Customers    

•   Boond  has  segmented  the  customer  base  into  three  clear  categories  and  has  innova0ve  business  models  for  each,  which  u0lize  the  common  technology  and  local  resource  pool  

Customers  –    Rural  Underserved  

Customers  –    Livelihood    

Customers  –    Ultra  Poor    

Rural Bank financed & government subsidy based model for ‘bankable’ rural poor requiring 10W-200W of energy a month

Project based model for shops, rural establishments and customers requiring over 200W of power a month

Peer lending and philanthropic donor financed small system (10W to 20W) model for ultra poor ‘un-bankable’ customers along with small donor supported micro grids like the ‘Light for Education’ campaign

Customers  –    Livelihood    

•   Micro  and  Small  sized  business  enterprises  that  need  power  for  beQer  produc9on  

•   Have  the  ability  to  pay  upfront  or  in  short  9me  period  as  the  energy  provided  directly  improves  the  economic  ac9vity  

•   Mostly  weaver  communi9es,  milk  dairies,  teaching  centers,  shops  etc.  

   

•   Boond  sells  customized  systems  to  these  customers  based  on  their  requirements.  These  need  regular  service  support  but  are  mostly  purchased  on  cash  or  payment  upfront  and  are  between  100W-­‐500W  in  capacity  (cos0ng  between  S1000  -­‐  $3000)  

•   Present  sales  share:  30%  

•   Poten0al  market  (UP  &  Rajasthan):  10,000+  units  

Customers  –    Rural  Underserved  

•   Largest  segment  with  regular  daily  income  between  $4-­‐$10  /  day  •   Possess  land  holdings  for  agriculture  and  have  bank  accounts  /  loans  and  are  able  to  pay  up  to  $30  -­‐  $40  as  margin  money  for  loans  

•   Desire  energy  (40W-­‐200W  /  day)  for  ligh9ng,  mobile  charging  as  well  as  fans  and  TVs  (in  some  cases)  

•   Boond  sells  home  systems  of  40W  to  200W  (cos0ng  between  $300  -­‐  $1000)  to  this  customer  segment  financed  through  partnerships  with  rural  banks  so  that  the  customers  pay  about  $6-­‐$15  /  month  and  get  access  to  the  subsidy  schemes  

•   Present  sales  share:  50%  

•   Poten0al  market  (UP  &  Rajasthan):  150,000  households  

Customers  –    Ultra  Poor    

•   Ultra  poor  customers  who  earn  under  $4  /  day  and  onen  irregularly  

•   Have  no  or  low  land  holding,  no  caQle  (or  fewer  than  two  goats)  and  are  not  eligible  for  bank  loans    

•   Live  in  completely  un-­‐electrified  homes  and  onen  uneducated  

   

•   Boond  provides  10W  and  20W  solar  home  systems,  micro  grid  supported  units  to  these  ultra  poor  communi0es,  that  allows  them  to  light  two  to  three  bulbs  and  charge  their  mobile  phones  for  a  low  monthly  payment  of  around  $4  /  month,  financed  by  philanthropic  donors  and  grants  

•   Present  sales  share:  20%  •   Poten0al  market  (UP  &  Rajasthan):  50,000+  households    

Progress  

Boond’s  Forte  

•   Strong  servicing  infrastructure  in  place  catering  to  6  districts  (with  a  cumula9ve  popula9on  of  over  10  million  people)  

•   Sold  over  7500+  installing  in  excess  of  250KWs  of  power  in  some  of  the  most  remote  parts  of  India  

•   Strong  partnerships  with  rural  banks  like  Baroda  Rajasthan  Kshetriya  Grameen  Bank  (in  Kota,  Jhalawar  and  Baran  in  Rajasthan)  and  Grameen  Bank  of  Aryavat  (in  UP).  Talks  in  progress  with  Mewar  Aanchalik  Grameen  Bank  (in  Udaipur  and  Dungarpur  in  Rajasthan)    •   Large  team  of  on  ground  technicians  and  rural  entrepreneurs  

•   Grew  by  150%  over  the  last  year  and  esCmated  to  grow  at  over  500%  in  the  next  year  

INNOVATIONS

HUB  –  SPOKE  Company  Entrepreneur  Model  

•   We  setup  energy  hubs  that  house  technicians  and  management  support  team  members  ensuring  quality  and  cost  effec9ve  delivery  

•   HUB  works  as  inventory  point  and  showroom  for  solar  awareness  

•   Entrepreneurs  act  as  sales  generators  and  feedback  aggregators  

•   Boond’s  model  is  developed  to  provide  highest  rural  penetra0on  while  maintaining  installa0on  and  service  quality.  It  ensures  livelihood  to  the  youth  of  the  community  and  culturally  sensi0ve  market  awareness  

•   Boond  Technicians  are  local  and  well  trained  providing  service  support  and  high  quality  installa0ons  

InnovaCons  

Spoke  2:    Business  Associates  

Spoke  3:  Sales  Execs  

Spoke  1:  Entrepreneur  

HUB:  Technical  Service  Center  Bank  Rela9onship  Center  

Technology  for  cost  reducCon  

•   Boond  sales  staff  log  sales  and  manage  orders  (prin9ng  loan  forms,  invoices  etc.)  online    

•   Boond  mobile  phone  applica9on  for  marke9ng  and  sales  is  in  final  stages  of  tes9ng  

Increasing  process  efficiencies  

•   Boond  adopts  a  number  of  processes  for  order  scheduling,  local  vs.  consolidated  procurement  etc.  for  increasing  effec9veness  and  costs  reduc9on  

•   Boond  has  also  standardized  the  interac9ons  with  the  bank  to  ensure  smooth  loan  processing  and  credit  valua9on  (at  9mes  by  u9liza9on  of  government  facili9es  like  the  Kisan  Credit  Card)  

 •   Boond  is  a  process  oriented  company  with  strong  standardized  opera0onal  structures  

InnovaCons  

InnovaCve  Microgrids  

•   Installed  Pre-­‐paid  microgrids  in  a  number  of  villages  in  UP,  the  first  of  its  kind  technology  using  pre-­‐paid  cards  

•   Implemented  Anchor  Load  (water  pump,  school  etc.)  based  micro  and  pico  grids    

School  Program  

•   Boond  illuminates  schools  and  non  formal  educa9on  centers  (in  collabora9on  with  NGO  partners)  that  work  as  marke9ng  installa9ons  while  providing  a  good  brand  image    

 

 

 

InnovaCons  

Its  always  fine  in  the  end…  so  if  its  not  fine  then  its  probably  not  the  end….