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KNOWLEDGE Application Report

BrainWave Technologies

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KNOWLEDGEApplication Report

Hand axe

Fire discovered

Machines created

energy

Mechanics

Progress

1 mil. BCOrigin Time

Human

understanding

Machines

World Wide

Web

300 BC 50 AD 1600 AD 1879 1946 1990

Light bulb

ENIAC

2007

iPhone

2035

People have more leisure time than in the past but feel

busier. Today's consumers are seeking solutions that allow

them to maximize their free time and disposable income

dollar. In 2008, a Datamonitor survey found that 44% of

citizens across 15 countries feel that it is difficult to

manage their daily obligations and find time to relax. Due

to choice overload and buffet culture, cramming and

hyper-tasking becomes a vital piece of coping with

intensifying FOMO

Reducing the barriers to the creation of high-quality

output will be the key to delighting aspirational

consumers everywhere. Because of changing

lifestyle, demands for instant services that are

available 24-7 are increasing sharply. New

technologies, standardized products and efficient

management accelerate instant services.

Gartner sees things like robots and drones replacing a

third of all workers by 2025. Furthermore, The total

worldwide stock of operational industrial robots at

the end of 2013 was around 1,500,000 units. Value of

the market was up to US$9.5 billion. In 2013, the sales

value increased by 12% to US$9.5 billion to a new

peak. Unit sales also increased by 12%.

Aug 2013: University of Washington

researches performed first non intrusive

Brain to brain communication through internet

The transmitter sent his EEG signals over internet that

triggered hand movement in the receiver

who was sitting in another room

May 2014: Researchers across Spain, US & India

performed mind to mind communication and

transmitted thoughts across the continent

The transmitter's thought of ‘Hello’ was digitized & sent as

an email. It was received at Spain & translated back into

thoughts using TMS robot

Mar 2014: Yale researchers recreate

faces recorded in brain

Storing thoughts is possible through this

mind reading process

Deep Mind technologies built AI that self

learnt 49 ATARI games and is an expert now

The AI found a best possible tunneling strategy in the

game ,that made it the top scorer, over night

2014: With Robotic walking suit, a paralyzed

Brazilian kicked the first kick at Football World

cup 2014

The exoskeleton was controlled

by his thoughts

2015

1

2

3

• Convert Knowledge sets

to Brain Wave format

• Product Launch – Book

Wave 1

• In-house KnowledgeScan

• Product Launch –Consumer

variant of KnowledgeScan

• Launch ThyncStore

2018 2023

• Product Launch - BrainScan to

create virtual brain clones

• Product Launch –WisdomCloud

• Product Launch – BookWave 2

to work with WisdomClouds

2033

Phase 1 Phase 2 Phase 3

Justin had just come back from his evening jog. It was a fantastic warm weather in

April after a freezing winter in Toronto. He looked at his iWatch and realized that he

has only 3 hours left for his flight. “Damn! I need to be quick. Siri please book an

Uber D cab for me” Said Justin. Siri replied “Yes Justin, the cab will arrive at

7:30pm and you will have enough time to reach airport”. With the Mayor declaring

downtown Toronto as manual driving free city, the place has seen quick adoption of

driverless cars. Justin remembered his neighbor mentioning that he bought one D-

car last month and let it as a shared use car with with Uber D service.

Having started his own company and raised $3 million so far, Justin is a successful

entrepreneur in the AI 2.0 space. He is opening the China operations in 2 days and

hence booked a flight to fly to Shanghai. Justin comes back from his warm shower

and lay down on his lazy chair.

“I have got 20 mins to uplink these 6 knowledge sets. I should be quick” thought

Justin. Justin wanted to learn mandarin, Thai chi , Chinese culture, about china’s

business relationship and the Chinese law. He picked his Brain wave device, a

sleek and lightweight head band and wore it as he lay down closing his eyes and

plugging his ear phones. The device is connected to the Universal knowledge cloud

and anyone can buy knowledge sets.

Justin has already purchased these 6 sets. He was advised by his friend, to uplink

only one knowledge set in 2 hours, as the brain takes time to store it in permanent

memory. But, he knew from the practice that, it’s the sleep that drives permanent

storage. So his plan was to uplink as much as possible and then have a good sleep

while flying. By the time he reaches Shanghai, the knowledge sets would have per-

sisted permanently in his brain. The model he owned is the highest version that has

6MWps brain absorption rate. With this he is able to upload knowledge set with

complexity index of 4.5CI out of 5 under 2 mins.

Justin woke up after 20 mins and packed his headband in his luggage. He would

need it when he is in Shanghai. He heard from his friend that the “Mandarin

knowledge set” would needs a second upload, since it’s a phonetic language which

needs some practice. In any case, he has to use this knowledge immediately; else it

will be a “cracked uplink”. As with the old saying, Knowledge unused is lost forever.

That’s the reason why was delaying the mandarin knowledge uplink so far. It’s now

the right time to use knowledge immediately.

Justin’s driver-less cab arrived on time and he boarded on to the relaxing cabin. He

glanced at the old street car rails and started reading his favorite fiction book by

Michael Crichton. It seems old habits never die.

BookWave

Technology and support scenario

BookWave : How to use guide

3 easy steps

4 usage tips

BookWave, the best revolutionary product that has ever been invented

Specifications:

6MWps uplink rate even for 4.5 CI knowledge set

(approx., you will be able to learn new language in 2 min)

CI: Complexity index defined out of 5. Defines the complexity level of the patterns in the knowledge set.

BookWave : How to use guide

3 easy steps 1) Close your eyes relax and wear the headphones. Uplink the 15 min “sync up”. The lesser the external senses, the

better the process of knowledge absorption.

2) Have you synced up already? Now it’s your personal device and works for your brain archetype. Uplink our free

knowledge content “Customer support FAQ”

3) Once done, click here and answer these questions to verify that the knowledge set has been uplinked

1) Upload knowledge only when needed. A unused knowledge will eventually be lost as like a regular learning

2) If you have more than 5 uploads in a day, it’s essential to have a good sleep following the upload.

This will make sure that your knowledge gained is stored permanently in your brain

3) Don’t brick the device to upload illegal content. Your warranty and service contract will be cancelled immediately. Be

aware of illegal content that could alter your self identity. Cases have been reported where consumers have been

tricked into believing that they are surrogates of someone else.

4) Avoid sharing your headband with others. The sync might not work properly.

4 usage tips

BrainWave tech partners with

Google

Posted Apr 5, 2018 by Sarah Parez (@sarahintamps)

Richard Branson visits

moon in Virgin

Quadcopter a reality

Brainwave Technologies partners with Google to enhance their offering through integration

with Google glasses. Their stocks (BWAV) in NASDAQ went up by 5% after this news was

released by the company.

BrainWave technologies is the revolutionary company that invented BookWave as well as

KnowledgeScan. BookWave is a brain computer interface through which digital content can be

directly uplinked to brain. KnowledgeScan is the content translation platform for the

BookWave. Using KnowledgeScan, any digital content can be converted into BrainWave

format, which can be directly assimilated by brain. Started 10 years ago by a group of

University of Toronto students, this company has disrupted the way we learn.

The company’s BrainWave store features millions of content aka “Knowledge sets” which can

be directly uplinked to brain. The content categories are from non-fiction books, reference

materials to civil law. When we checked last time, the top grossing Knowledge set was

“Hacking Tesla Z - driverless car” with over 300K uplinks and costing $15 per uplink .

With their new partnership, the company aims to build a clip on device to the latest version of

Google glass. Historically, such partnership has proven to be a successful strategy for the com-

pany. Since 3 years, the company has partnership with Apple, to translate iTunes content to

BrainWave format. The partnership with Netflix last year, brought in the immersive movie

experience “DeepEx”. Through DeepEx, there has been a paradigm shift in movie watching. A

person with BookWave headband can uplink the “PreContext” version of the movie, which

gives the viewer, bread crumbs version of the story. The movie scenes are designed in such a

way to trigger the viewer’s “bread crumbs” memory, when this person watches the movie. This

gives a never before immersive feeling where the movie’s story is felt as if it was their own.

An interview with the executive of BrainWave technologies team revealed that their focus is to

engage in such strategic partnership and remain dominated in this space of brain-wave

interface.

BrainWave

Y-Combinator 2016 cohort startup that is revolu-

tionizing the way humans learn Their brain

computer interface transfers content in Wave

format directly to brain

Toronto, Canada

Human augmentation, AI

www.brainwave.com

Full profile for BrainWave

FOUNDED 2015

www.techcrunch.com

This generates the

business

This creates the business

This compels the

user

This sustains the

business

Desire

To learn, grow and be

powerful

Goals

To be more successful

Motivation

Obtaining more

knowledge in quick

time

Behavior

• Stop chasing

knowledge and start

actualizing it

• Ingenious and

Enterprising

Polymaths

Action

Connect & Consume

Knowledge Sets on Brain

Waves ® format

Business Activity

• Converting knowledge

content into Knowledge

Sets of Brain Waves ® format

• Managing Knowledge

Sets (Cataloging,

Indexing, Ranking &

Knowledge Search

Semantics)• Streaming Knowledge

Sets as Brain Waves ®

Media

Brain Waves ®

Business Disruption

Documenting knowledge in

Print or Digital format (Book

Publishers, Amazon Kindle

etc.), Delivery of education,

Google search, Call Centers,

IBM Watson, Digital Marketing

Behavior Disruption

Non Pleasure Reading/

Watching, Reaching out to

experts for knowledge,

Collaboration, Career

Focused Knowledge

Acquisition

Relationship

Knowledge “Guru”

Satisfaction

Consumer : “As a

consumer of

Knowledge Sets in

Brain Waves ® format

I can learn so much in

so short time and

quickly apply my

knowledge”

Value As Media

Reduce the time to

acquire knowledge,

enhance creativity and

accelerate the path to

Wisdom

Consumers who

would derive

most value from

non-pleasure

reading

Replacing print and

digital format of

knowledge with a

Brain Wave format

and delivering it to

the brain directly for

rapid knowledge

acquisition

• Convert print and

digital format of

knowledge into

Brain Wave format

• Stream Brain Wave

• Manage content

(Archiving, indexing,

ranking, searching)

• Knowledge sets on Brain

Wave format

• KnowledgeScan (In house

Content translation platform)

• Bookwave1.0 (End customer

device)

• Research

Institutions

• Publishers

(Pearson)

• Google

• Device

manufacturers

• Selling knowledge in Brain Wave format to consumers

• Device sale

• Technology development cost to convert existing documented

knowledge into Brain Wave format

• Content management costs: infrastructure to host; technology

development cost to catalogue, index, search database

• Device manufacturing, sales, maintenance cost

We are the creator of

knowledge sets on

Brain Wave format

We operate an online

store that sells

BookWave devices

We function as the

landlord that lends

knowledge sets

when it is required

Brain Wave format

will be the preferred

format of consuming

knowledge

Engagement via Brain

Wave1.0 devices and

online store

Brain Wave online store

to sell Bookwave 1.0

In house KnowledgeScan

Brain Wave online

store

2015

1

2

3

• Convert Knowledge sets

to Brain Wave format

• Product Launch – Book

Wave 1

• In-house KnowledgeScan

• Product Launch –Consumer

variant of KnowledgeScan

• Launch ThyncStore

2018 2023

• Product Launch - BrainScan to

create virtual brain clones

• Product Launch –WisdomCloud

• Product Launch – BookWave 2

to work with WisdomClouds

2033

This generates the

business

This creates the business

This compels the

user

This sustains the

business

Desire

To learn, grow and be

powerful

Goals

To be more successful

Motivation

Obtaining more

knowledge in quick

time

Behavior

Stop documenting

knowledge in the form

of books/eBooks and

start documenting them

as Knowledge Sets in

Brain Waves ® format

Action

Connect & Document

Knowledge Sets as Brain

Waves ®

Business Activity

• Documenting new

knowledge into

Knowledge Sets of

Brain Waves ® format

• Acting as a Market

Place for selling and

buying Knowledge Sets

Media

BookWave ®

Business Disruption

Documenting knowledge in

Print or Digital format (Book

Publishers, Amazon Kindle

etc.), Delivery of education,

Google search, Call Centers,

IBM Watson, Digital Marketing

Behavior Disruption

Non Pleasure Reading/

Watching, Reaching out to

experts for knowledge,

Collaboration, Career

Focused Knowledge

Acquisition

Relationship

Knowledge “Guru”

Satisfaction

Knowledge Creator :

“As a creator of

knowledge my creation

has a wider reach

when I sell them as

Knowledge Sets in

Brain Waves ® format”

Value As Media

Reduce the time to

acquire knowledge,

enhance creativity and

accelerate the path to

Wisdom

• Consumers

interested to

acquire

knowledge

• Subject

experts willing

to sell new

knowledge

sets

Enabling creation of

knowledge sets,

which are human

knowledge

documented in Brain

Wave format

A marketplace where

users can sell and

buy knowledge sets

• Documenting newly

created knowledge in

Brain Wave format

• Manage ThyncStore

and engage “guru”

• Manage

content(Cataloging,

indexing, ranking,

searching)

• Technology know-how for

brain scanning

(KnowledgeScan)

• ThyncStore

• Universities

• Research

Institutions

• Subject experts

(Knowledge

Guru)

• Rating

companies

• Google

• Devices

manufacturers

• Commission on knowledge set sales/lease

• Selling Brain Wave format knowledge to consumers

• Device sales (KnowledgeScan and BookWave 1.0)

• Technology development cost to build consumer version

of KnowledgeScan

• Marketplace building and maintenance cost

Subject experts and

thought leaders who

create new

knowledge sets

Brain Wave Online

Store

Brain Wave format will

be the de-facto

standard for

documenting

knowledge

Engagement via Brain

Wave1.0 devices and

online store

ThyncStore to sell

Bookwave 1.0 and

consumer variant of

KnowledgeScan

ThyncStore

2015

1

2

3

• Convert Knowledge sets

to Brain Wave format

• Product Launch – Book

Wave 1

• In-house KnowledgeScan

• Product Launch –Consumer

variant of KnowledgeScan

• Launch ThyncStore

2018 2023

• Product Launch - BrainScan to

create virtual brain clones

• Product Launch –WisdomCloud

• Product Launch – BookWave 2

to work with WisdomClouds

2033

This generates the

business

This creates the business

This compels the

user

This sustains the

business

Desire

To learn, grow and be

powerful

Goals

To be more successful

Motivation

Obtaining judgments in

quick time

Behavior

• Peer to Peer sharing

of Knowledge Sets

• Reach out to

Wisdom Clouds ®

for judgments

Action

• Connect & Create

Virtual Brain Clones

on Wisdom Clouds ®• Connect & Consume

judgments from

Wisdom Clouds ®

Business Activity

• Enabling creation of

virtual brain clones to

Wisdom Clouds ®

• Acting as a Market

Place for selling and

buying Judgments

derived out of Wisdom

Media

Wisdom Cloud ®

Business Disruption

Institutional consulting

services, coaches

Behavior Disruption

Collaboration

Relationship

Knowledge &

Judgment “Guru”,

Wisdom remains

immortal

Satisfaction

Wisdom Creator : “ I’m

happy that I’m able to

solve problems of

many ”

Wisdom Consumer:

“My decision making

improves a lot when I

get judgments from

leaders with great

Wisdom”

Value As Media

Reduce the time to

make decisions,

enhance creativity and

accelerate the path to

Wisdom

• Consumers

interested to

acquire

knowledge

• Institutions

looking for

advice and

guidance

Enabling creation of

virtual brain clones

to WisdomClouds - a

marketplace where

users can buy and

sell judgments

derived out of

wisdom

• Enabling creation of

virtual brain clones to

WisdomClouds

• Acting as a

marketplace for

selling and buying

Judgments derived

out of Wisdom

• Bookwave2.0 (to work with

WisdomClouds)

• Brainscan technology (to

create virtual brain clones

on WisdomClouds)

• Universities

• Research

Institutions

• Individual

mentors and

philosophers

(Judgment

Guru)

• Subject experts

• Ray Kurzweil

• Commission on use of WisdomClouds

• Device sales (KnowledgeScan ,BookWave 2.0)

• Technology development cost to build virtual brain clones

and BookWave 2.0

• WisdomCloud building and maintenance cost

Judgment “Guru” Brain Wave Online

StoreIncrease the

efficiency and

productivity of

humankind

Engagement via Brain

Wave2.0 devices and

WisdomCloud

ThyncStore to sell

Bookwave 2.0 and

WisdomCloud

subscriptions

WisdomClouds• Judgment “Guru”

• WisdomClouds

What a glorious morning in Paris! A refreshing run along the

banks of Seine and delicious croissants to start the day!

#joiedevivre

With the Chairman of @OfficialASEAN to discuss #WisdomCloud

integration strategies into the #EastAsian education ecosystems

Pumped to read about the latest economic report on #BrainWave and

#WisdomClouds inspired productivity improvements!

@HenryLau: @Instacart’s Q3 earnings have ex-

ceeded market expectations. Shout out to

@TheMuskCorp. Insta’s Scaling strategy heavily

relied on @elonmusk #WisdomCloud

@CognitioLabs: Welcome #Legends @_10_lionelmessi and

@rogerfederer on our #WisdomCloud

Synthesized nifty execution tactics with my #unconference

with @sherylsandberg and her team this evening (1/3)

Also, SpaceX’s guiding principles of #reuse seem so relevant to

#Retail cc:@Instacart (2/3)

Time to #BrainScan these #KnowledgSets of the day to #WisdomCloud

before I hit the sack with my current bedside. You are never too old for Douglas Adams. Are you?! (3/3)

#NBA2030

Appendix