Embed Size (px)
Citation preview
© Catalysts GmbH
© Catalysts GmbH
Mobile development sphereCreating strategies for success
© Catalysts GmbH 2
{
”name” : Platon George,
“domain” : mobile-web based apps, cloud computing,
“job” : software engineer @ Catalysts,
“passion” : startups, rich mobile apps,
“hobby” : travel, ski, swimming,
“email” : [email protected],
“skype”: george.platon
}
Some words about me
Platon George
© Catalysts GmbH 3
We gonna talk about:
1. What “success” means for your startup/mobile app
2. Reaching your goals
3. Strategies to reach your targets
Mobile development sphere (1)
Platon George
© Catalysts GmbH 4
“Strategy to success” ?
- There is not such a definition, perfect formula to achieve it
- However, there are ways to bring you closer to this ideal
Mobile development sphere(2)
Platon George
© Catalysts GmbH 5
- how many of you have already a mobile startup/app?
Quick question (1)
Platon George
© Catalysts GmbH 6
- how many of you have an idea that (at least initially) can scale globally?
Quick question (2)
Platon George
© Catalysts GmbH 7
- what does block you to define it into an startup? No specific goals/target (=success, end results) to fuel your involvement and invested energy?
Quick question (3)
Platon George
© Catalysts GmbH 8
1) Big revenue, incomeE.g.
Clash of Clans
- making ~167.000 $/day, 33,700 downloads/day
- Have a lot of number-crunching activities, gamification mechanics & strong virality loop
- in-app purchasing mechanisms
Pandora radio - making $120'000 revenue per day, 34'900 downloads per day
Mobile success (1)
Platon George
© Catalysts GmbH 9
2) Great exitE.g.
- 1$ billion exit to Facebook
- no monetization plan, but strong community
Mobile success (2)
Platon George
© Catalysts GmbH 10
3) Large number of active usersE.g.
- 450-500 million active users (and increasing)
- Very small revenue
Snapchat
- ~26 million active users (and increasing)
- No monetization plan, freemium model
Mobile success (3)
Platon George
© Catalysts GmbH 11
4) Cool communityE.g.
Tumblr
- 450-500 million active users (and increasing)
Mobile success (4)
Platon George
© Catalysts GmbH 12
4) Cool communityE.g.
Tumblr
- ~ 300 million unique visitors per month
- ~ 30 – 40 million registered users
- ~113 million unique visitors per month
- ~ 2 million registered users
Mobile success (4)
Platon George
© Catalysts GmbH 13
Having those, I’m gonna show you some techniques to define your success and reach your goals.
Variety
Platon George
© Catalysts GmbH 14
You
Factors (1)
Platon George
-The one that has to take all/most of the decisions- - eagerness- passion- talent- hardwork attitude
© Catalysts GmbH 15
Factors (1)
Platon George
Your team
- Don’t think at them as outsource work- influence your product- brings variety- nearly as excited about your app, as you are
© Catalysts GmbH 16
Factors (2)
Platon George
Solve a problem
- Don’t rely on someone’s successful story
- bring innovation for a sustainable product
- brainstorming & validate your idea with non-tech guys
© Catalysts GmbH 17
Barriers to entry : unfair advantage
Platon George
Protect your product!
False barrier : fast go-to-market
Tackle how to retain the users instead
© Catalysts GmbH 18
Barriers to entry : technology advantage
Platon George
- deep technological core of your product that can’t be easily copied
E.g.
Comprimato spent years researching its JPEG 2000 algorithms at CESNET (only working GPU-based compression system )
© Catalysts GmbH 19
Barriers to entry : network/community effect
Platon George
- Dropbox vs OneDrive?
- WhatsApp vs WeChat?
- checkin on Foursquare or on Facebook?
- Network effect increases the value of the product as the number of users grow (chicken-egg problem)
© Catalysts GmbH 20
Barriers to entry : time spent on market
Platon George
- Collect knowledge about your market
- act based on acquired insights
- the more time you spend on the market, the bigger the barrier.
E.g
Google self-driving cars
© Catalysts GmbH 21
Grow your user base
Platon George
- products globally viral & needed by large masses of people
Many choices involved:
- Choosing the right platform(s)
- preparing the audience
- targeting the right audience
- acquire the first customer - taft
© Catalysts GmbH 22
Keep the users engaged
Platon George
- is not that important to have a good app, but to have the users as excited about your app as you are
- create engagement loops
- have you hear/used gamification techniques?
© Catalysts GmbH 23
Suggestions
Platon George
- don’t copy someone else barriers to entry, but leverage your uniqueness
- learn by practice
- strive to obtain a own personalized strategy
- take the challenge!
- Nowdays, it’s easier than ever to start a business !
