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BUSINESS PLAN Exquisite Handicraft Prepared by : Syed Mohd. Arbaz Ali Mahfooz Alam Ansari Gagan Varshney Athar Noor

Business plan on exquisite handicraft

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  • 1. Prepared by: Syed Mohd. Arbaz Ali Mahfooz Alam Ansari Gagan Varshney Athar Noor
  • 2. Executive Summary Objective of Business Focus on designing beautiful handicrafts by utilizing the waste product of animals. Products tailored to the needs of our customers. Providing our business a strong client base By 2016; to cover a sizeable portion of the local market and start doubling our profits. Keys to Success Focus on purchasing quality materials at minimum cost. Charging competitive rates by our clients for the products. Maintaining a favorable working condition for the employees. Good relationship with suppliers and distributors.
  • 3. Company Profile Name of the Company : Exquisite Handicraft A small scale horn and bone handicraft company Registered handicrafts based enterprise under the Ministry of Textile and Handicrafts, India Focus on Jewelry items Cutlery products Interior decorative products Selling on Retail & Wholesale basis
  • 4. Company Profile Ownership : A partnership at will Founder Members: Syed Mohd. Arbaz Ali Mahfooz Alam Ansari Gagan Varshney Athar Noor. As the operation grows, the management will consider in re-registering it as a private limited. Location & Facility Based in Aligarh. Raw materials to be sourced from slaughter houses in Aligarh and allied areas.
  • 5. Management Team Syed Mohd. Arbaz Ali : Marketing, advertising and positioning of the product Mahfooz Alam Ansari : Portfolio management and financial aspect Gagan Varshney : Operational processes Athar Noor : Managing the clients and dealing with the suppliers
  • 6. Industry Overview Handicraft, Objects made by the skill of the hand of the creator as well as centuries of evolutionary tradition Crafts, even today, are considered as luxurious items Major source of employment for the huge population in India, (Second next to agriculture) Promoted by: Gandhi jis Swadeshi movement Presently, Ministry of Textiles and Handicrafts and prominent Exporters are making effort for its improvement
  • 7. Manufacturing Process (operations) We specialize in manufacturing and selling of horn and bone handicrafts. Purchasing of raw materials From different slaughter houses located in different cities Desired objects are carved out Using cutter Shaped and polished by skilled craftsmen Using other Machines & Labors Process: hacking, chipping, cutting, molding and Polishing of bones & horns
  • 8. Marketing Plan Product positioning: Antique (Luxurious) Market Segmentation: on basis of Income Target Market: Upper & Upper Middle Class Market needs: excellent buyer-supplier relationship Market Growth: Initially to be start from major local market of India Namely; Bangalore, Kolkata, Mumbai and Delhi Participate in various handicrafts exhibition
  • 9. Marketing Plan Competitive Edge: Purchasing Raw Materials from nearby places. This will reduce Transportation cost Carrying cost, etc. Decrease in price of Raw Materials Able to sell at lesser price
  • 10. Environment Analysis Purchasing horns and bones from registered slaughter houses only Waste management: residue of horn production is used in the manufacturing of Urea in plants Residue leftover in bone handicraft production is used by the sugar industry or by pharmaceuticals companies.
  • 11. Financial Plan Estimated required investment in Fixed Assets: 10 Lacs Rupees Working Capital: 6 Lacs Rupees For new start: 2 Lacs Rupees Reserve for future contingencies: 1 Lac Rupees Collection of Fund: 1.5 Lacs from each partner Rest from bank loan In case of many products, B-E Analysis is not possible
  • 12. Financial Plan
  • 13. Our Products : Jewelry
  • 14. Our Products : Buttons
  • 15. Our Products : Photo Frame
  • 16. Our Products : Utensils Knife Handle
  • 17. Risk & Contingencies Sticking of airborne clouds to eyes, hair & lungs of workers Risk of developing a debilitating lung disease Lack of concentration results in serious accidents Slaughtering of cows is banned & opposed Contingencies: We dont buy or work with any horns or bones that are the result of poaching of endangered species of animals. We dont buy horn or bone where the animal has been killed specifically for obtaining its horn and bone.
  • 18. THANK YOU
  • 19. Copyright 2013 Gagan Varshney All rights reserved with the authors.