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COMUNITAT Building a better community experience for apartments

Comunitat Pitch Startup Weekend Singapore 2016 (SWSG)

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Page 1: Comunitat Pitch Startup Weekend Singapore 2016 (SWSG)

COMUNITATBuilding a better community experience for apartments

Page 2: Comunitat Pitch Startup Weekend Singapore 2016 (SWSG)

THE HYPOTHESIS

TENANTS FIND IT A HASSLE TO BOOK FACILITIES & WANT A SIMPLE SOLUTION/APP

Page 3: Comunitat Pitch Startup Weekend Singapore 2016 (SWSG)

WHAT WE LEARNT

Page 4: Comunitat Pitch Startup Weekend Singapore 2016 (SWSG)

73%+CONDOS DO NOT HAVE A MANAGEMENT SYSTEM

Based on the 15 interviews we conducted and 5 phone calls to managing agents, we made

Page 5: Comunitat Pitch Startup Weekend Singapore 2016 (SWSG)

85%+TENANTS FIND IT A HASSLE TO BOOK FACILITIES

Based on the 15 interviews we conducted and 5 phone calls to managing agents, we made

78%+TENANTS FEEL A MISSING SENSE OF COMMUNITY

30%+TENANTS FIND IT HARD TO REPORT ISSUES / PROVIDE FEEDBACK

Page 6: Comunitat Pitch Startup Weekend Singapore 2016 (SWSG)

MANAGING AGENTS ARE TYPICALLY IN THEIR 50’s UNCOMFORTABLE WITH COMPLEX SYSTEMS WHICH CURRENTLY EXIST

Based on the 15 interviews we conducted and 5 phone calls to managing agents, we made

Page 7: Comunitat Pitch Startup Weekend Singapore 2016 (SWSG)

THE PROBLEMS

MANAGING AGENTSTENANTS

- Finds it a hassle to book facilities - Finds it hard to report issues/provide

feedback - Don’t feel a sense of community

- Finds it a hassle to keep track of bookings, especially issuing refunds

- Finds existing systems/apps difficult to use

- Cumbersome to manage paperwork

Page 8: Comunitat Pitch Startup Weekend Singapore 2016 (SWSG)

OUR SOLUTION

MANAGING AGENTSTENANTS

A SIMPLE APP TO BOOK FACILITIES A SIMPLE APP TO MANAGE BOOKINGS & TRACK RELATED FINANCES

Page 9: Comunitat Pitch Startup Weekend Singapore 2016 (SWSG)

DEMO - TENANT APP

Page 10: Comunitat Pitch Startup Weekend Singapore 2016 (SWSG)

THE ROADMAP

MANAGING AGENTSTENANTS

- REPORTING & FEEDBACK CHANNELS - INTRA CONDO COMMUNICATION &

SHARING CHANNELS

REPORTING & FEEDBACK CHANNELS

Page 11: Comunitat Pitch Startup Weekend Singapore 2016 (SWSG)

HOW WE’LL MAKE MONEY

Page 12: Comunitat Pitch Startup Weekend Singapore 2016 (SWSG)

~160,000UNITS IN SINGAPORE, JUST IN SINGAPORE!

Based on the API built by Vizili, a property analytics firm in Singapore

Page 13: Comunitat Pitch Startup Weekend Singapore 2016 (SWSG)

$4.99 per unit per monthSaaS - FACILITY MANAGEMENT

Landlords pay anywhere between $200-500 per month per unit as management fees!

Page 14: Comunitat Pitch Startup Weekend Singapore 2016 (SWSG)

~$1 Million Yearly Revenue@ 10% MARKET SHARE

~160,000 * 0.10 * 4.99 * 12 no. of units * market share * fees per unit per month * 12

Page 15: Comunitat Pitch Startup Weekend Singapore 2016 (SWSG)

REVENUE POTENTIAL

S$ 9.6M

S$ 1M

HONG KONG + SOUTH EAST ASIA MARKET 10% MARKET SHARE (3Y)

Page 16: Comunitat Pitch Startup Weekend Singapore 2016 (SWSG)

DISTRIBUTION STRATEGY

Page 17: Comunitat Pitch Startup Weekend Singapore 2016 (SWSG)

………………………………. ……………………………….

………………………………. ……………………………….

Managers of Managing agents manage anywhere between 5-20 condos, you convert one, you win 5-20 clients. You convince one influential managing agent at one company, you win other managing agents in the company.

Page 18: Comunitat Pitch Startup Weekend Singapore 2016 (SWSG)

$500 REFERAL INCENTIVETO MANAGERS OF MANAGING AGENTS

Managers of Managing agents manage anywhere between 5-20 condos, you convert one, you win 5-20 clients. You convince one influential managing agent at one company, you win other managing agents in the company.

Page 19: Comunitat Pitch Startup Weekend Singapore 2016 (SWSG)

OTHER REVENUE POTENTIALS• AFFILIATE MARKETING - ACCESS CARDS, SECURITY SYSTEMS ETC.

• ADVERTISING OF RELEVANT SERVICES - AIRCON TECHNICIANS, ELECTRICAL & PLUMBING SERVICES, BBQ PROVIDERS, CATERERS ETC.

• PROFILE & MOBILITY DATA

• OTHER VALUE ADDED SERVICES

Page 20: Comunitat Pitch Startup Weekend Singapore 2016 (SWSG)

THE COMPETITION

HARD TO USE

EASY TO USE

WEB MOBILEreserv

hilife

mycondo

nextconnection

smartcondo

independent contractors

comunitat

Page 21: Comunitat Pitch Startup Weekend Singapore 2016 (SWSG)

AN EASY TO USE APPWE UNDERSTAND OUR USERS, THEIR NEEDS AND PAIN POINTS.

THEY NEED A SIMPLE APP!

The current apps in the market are bloated and complicated. Managing agents (in their 50s & older) find it really hard to use them.

OUR DIFFERENTIATOR

Page 22: Comunitat Pitch Startup Weekend Singapore 2016 (SWSG)

Q&A

Page 23: Comunitat Pitch Startup Weekend Singapore 2016 (SWSG)

THANK YOU :)