Digital {un}Marketing:
By Rey M. Baguio
Recalibrating Perspectives
digital marketing is a beast!
digital is NOT optional
A few questions to ask
A few questions to ask
What do we know about digital marketing?
A few questions to ask
What do we know about digital marketing?
What’s happening out there now?
A few questions to ask
What do we know about digital marketing?
What’s happening out there now?
How do we deal with it?
What do we know about digital marketing?
The Promise of Digital Media
The Promise of Digital Media
Information, Now!
The Promise of Digital Media
Information, Now!Level the playing field
The Promise of Digital Media
Information, Now!Level the playing fieldReduced cost
The Promise of Digital Media
Information, Now!Level the playing fieldReduced costReal-Time analysis
The Promise of Digital Media
Information, Now!Level the playing fieldReduced costReal-Time analysisRefine your strategies
The Promise of Digital Media
Information, Now!Level the playing fieldReduced costReal-Time analysisRefine your strategies
Wider exposure, check!
The Promise of Digital Media
Information, Now!Level the playing fieldReduced costReal-Time analysisRefine your strategies
Wider exposure, check!
Non-intrusive
What’s happening out there now?
The Digital Arena
The Digital Arena
Competition is ‘bitchier’ than ever
The Digital Arena
Competition is ‘bitchier’ than ever
Noisy people, please stand up!
The Digital Arena
Competition is ‘bitchier’ than ever
You’re all over the place. Stop!
Noisy people, please stand up!
How do we deal with it?
“There are many ways to skin a cat”
You can start doing these;
You can start doing these;
Create a Digital Marketing Plan
You can start doing these;
Create a Digital Marketing Plan
Start getting ‘Social’
The Drawing Board:
Creating a Digital Marketing Plan
Marketing starts with your audience
Focus on the essentials that will make a huge
impact on the success of your marketing plan.
Four Parts of A Successful Digital Marketing Plan
Brand NarrativeMedium
InteractionPlanning
Develop a Brand Narrative
Your Brand’s Story
Communicate Experience
Messages differ from one medium to another
Evaluate the best channel for your message
No channel is the same
Tiered Media
Encourage Social sharing
Ask
Sharing Vs. Distribution
Join the conversation
Plan for success
Do your research
Underastand your resources
Too big, too soon
Social Media:
Disco with the beast
social media is word-of-mouth on
steroids.
A few questions to ask
A few questions to ask
What are the relevant concerns of your customers/target audience?
A few questions to ask
What are the relevant concerns of your customers/target audience?
Which channels they choose to hang out?
A few questions to ask
What are the relevant concerns of your customers/target audience?
Which channels they choose to hang out?
What value can you give to help solve your customers problems?
How do you address these questions?
Create and share the right content
Engage with your audience
Grab desired attention
Attention Grab Patterns
Beg
StealBorrow
Be You-nique
The digital marketing beast can be your friend
Your audience determines the success of your marketing plan
Content is King, Engagement is Queen
In social media, PEOPLE trumps BRAND