Does Your Business Need A Website?

What Businesses Must Have a Website?

YOURS DOES

97% of consumers use online search when researching products or services

First Impression Nowadays, your website may be the first thing that consumers see before making a purchasing decision.

Boost Your Brand Image A professionally designed website can boost your brands image

Generate Interest In Your Products And Services

Get more customers

Customer Support One often overlooked aspects of a website is the comfort your customers receive from having 24 /7 customer service available to them

Consumer Research Todays consumers are online performing research before purchasing

Reasons Why Business Owners Avoid Creating A Website

I PREFER TO USE TRADITIONAL MARKETING

•  Why spend money on Yellow Pages, Newspaper inserts & other outdated media?

•  24 of the 25 largest newspapers are in record decline in circulation

•  But they are the #1 industry that uploaded video in 2010

Goodbye Yellow Pages •  Yellow Pages are still very expensive & few people

under 70 use them for their intended purpose

IT WILL COST TOO MUCH

•  There is a common misconception that a website has to be expensive.

•  Small websites that don’t require a lot of customization can be built for a very reasonable price.

•  A website will help you drive more customers to your business which means more revenue for you.

I DON’T HAVE THE TIME OR KNOWLEDGE TO UPDATE MY WEBSITE •  Content Management Systems have made

updating your website a simple task •  If you don't have the time or desire to create

engaging content it can be outsourced.

MY COMPETITION ISN’T ONLINE •  Stay one step ahead of your competition and start growing

your business online •  Having a high quality website can separate you from your

competition and give your business a competitive advantage

WHAT IF

YOUR

COMPETITON

IS ONLINE?

Without a web presence you risk losing business to your competitors Not being online is an advantage to your competitors Web-savvy competitors will be included in that initial consumer research This leaves your business at a disadvantage

I CAN JUST USE A FREE WEBSITE ONLINE

•  If you really want to brand you business it is certainly best to have your own domain and website

•  With your website you will own your content and create a fully customized website that supports your business processes

•  You might say “my business is already online I have a Facebook page.”

•  Remember when MySpace was the biggest social media platform?

•  When you own your website you can be confident that the assets you build there will be around forever.

I DON’T UNDERSTAND SEO OR HOW TO MARKET MY BUSINESS ONLINE •  Search Engine Optimization and marketing your

business online will come with time •  SEO and marketing can be outsourced to

knowledgeable professionals •  Getting your business online is a step in the right

direction and it will ensure you business has an online presence

Take Control Of Your Online Presence

IS YOUR BUSINESS EASY TO FIND ONLINE?

•  Do you have a presence in all or any of the places where your target customers hang out online?

•  Do you have an easy, automated way to follow up with them over time?

MARKETING ONLINE ISN’T AN OPTION ANYMORE — IT’S A REQUIREMENT It’s where your customers are searching to find products or services or to get their problems solved now!

The Internet is Open 24/7/365

•  Only 26% of small businesses have invested any time or effort in marketing online.

•  There is still time to get established before it’s too late.

•  The longer you wait to get started, the more catch-up you’ll have to do.

GOOD NEWS!

WEB PRESENCE OPTIMIZATION

•  Web Site •  Mobile Marketing •  Search Engine Optimization (SEO) •  Social Media Marketing (SMM) •  Online Reputation Management (ORM)

Web Presence Optimization (WPO) is the practice of influencing the business’ online image through the application of marketing and lead generation techniques with search engines and social media outlets specifically geared towards the business’ online reputation management.

HEADQUARTERS •  Make sure your website looks good •  Make information easily available

•  Put Contact Information on every page

•  Have a Simple navigation bar

•  Link to your Social Media Accounts •  Quality Pictures •  Get to the point

•  You have 3 seconds to make an impression

Consider Blogging

People are more likely to visit blogs that align with their interests because blogs are non-selling environments

I Have A Website, That’s All I Need - NO This is like saying that sitting on the track means that you are going to win the race.

YOUR WEB PRESENCE INCLUDES & IS NOT LIMTED TO • Press Releases • Articles • Videos • Social Media • Backlinks • Blog • Podcast

FOCUS MOBILE MARKETING •  There are over 5.6 billion cell

phones in use globally, which means that close to 80% of the world's 7 billion inhabitants has access to a mobile phone.

•  With that kind of reach, businesses can no longer afford to ignore the opportunities presented by mobile marketing

VIDEO MARKETING •  YouTube is now the

second largest search engine

•  People go there to look for videos to answer their questions, show them how to do something, or gather information

•  1 billion unique monthly visitors!

•  23,000 Videos Watched Per Second

1-2-3 LOCAL SEARCH ENGINE OPTIMIZATION Optimizing your site to rank in Google.

•  Create a contact page, place address and phone number on every page, and target local keywords

CLAIM YOUR DIRECTORY LISTINGS •  Start by setting up Yelp, Yellow Pages, Merchant

Circle

CLAIM YOUR GOOGLE LISTING •  Claim your Google places

account, fill profile with accurate descriptions, hours, contact info, post pictures, and monitor reviews

BONUS: Claim Bing and Yahoo Profiles

REALITY •  Marketing online is not a one-way broadcast

anymore; it’s a multi-point conversation.

•  Instead of talking at your prospects, you are talking with them.

TRUST •  78% of consumers trust peer recommendations

while only 14% trust ads. •  With the birth of review sites and Social Media,

people are more than willing to share their opinions of your product or service – good and bad.

The new “word of mouth” is social media

•  People love to share their experiences with their friends.

•  They can engage with you and you can respond right back.

•  Social Media is weighted into your search engine rankings. Whether you like it or not, you need to have social media presence.

THE TRUTH ABOUT SOCIAL MEDIA

REPUTATION MANAGEMENT? Reputation Management is the practice of influencing an individual or business’ reputation through ethical forms such as responding to customer complaints, asking sites to take down incorrect information and asking clients to post their experiences online. Think you don’t have any one talking about you? Guess again. You need to monitor your reviews, the good and the bad. You may have a disgruntled customer, former employee, or even a competitor putting up bad reviews about you. Respond immediately.

WHAT NOW? 1.  Create a professional website

2.  Optimize your site for local keywords

3.  Claim your listings on Google, Bing, and Yahoo

4.  Setup your listings on local directories such as:

Yelp, Yellow Pages, and Merchant Circle

5.  Create your Twitter Account

6.  Create a Facebook Fan Page

7.  Monitor your accounts for new reviews and

updates.

DON’T FORGET A MOBILE WEBSITE AND VIDEO MARKETING

Three Steps to Success •  Get Found & Get Known

•  Get Engaged

•  Follow up

Get Started 1.  Get Out There 2.  Stay Fresh 3.  Give Them What They Want 4.  Keep It Up 5.  Engage 6.  Offer Value Build & Earn •  Build relationships •  Earn their trust •  Earn their business

Repeat •  Continue to engage & follow up •  Continue to provide valuable information •  Continue to make offers

Take Control Of Your Online Presence

Set It and Forget It This is a huge misconception. Everything on the Internet has a “shelf life”. While content does live forever, the search engines reward fresh content. Think of the magazine stands, do you want to see the same issue month after month? Search Engines (as well as the searcher) are looking for what’s new. No one wants to read outdated content. Keep up with your industry and share the news.

When you are at the grocery store, if you see two packages of the same food and one has an expiration date on it closer than the other which are you going to choose? The freshest one.

It's Time To Transform Your Business!

With more than 97% of internet users conducting research online before pursuing a transaction it is essential to have a web presence. Is your business prepared? Do you have an online presence?

Overwhelmed? We can help. •  Save your time and frustration

•  We will establish your business’s online presence.

•  Call us at 647-799-1090 ext 104

•  Email us at info@AwesomeBizOnline.com

The Task Your Time

Build a Website 20 Hours

Local SEO 7 Hours

Claim Your Listings 5 Hours

Setup Directory Listings 4 Hours

Establish Social Media Accounts

5 Hour

Total Time Spent 41 Hours

Learn More

To receive our step by step reports that walk you through creating your business’s online presence visit:

AwesomeBizOnline.com

If you would like us to assess your business’s current online presence for free please call: 647-799-1090 ext 104

Email us: info@AwesomeBizOnline.com