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Easy Strategies to Attract and Keep Customers During the Holiday Season

Featuring Speaker From:

•Why doing outreach is important for your business

•Five things to get comfortable with when getting the word out about your online or offline business

Meet the speakers…

Andres ThomasCustomer SuccessKabbage, Inc.

MODERATOR• Q&A session

Tommy WalkerEditor-in-Chief, Shopify Plus BlogShopify

Tommy WalkerEditor-in-Chief, Shopify Plus Blog

How do you plan to acquire new customers This Holiday Season?

What’s your overall customer acquisition strategy?

For growth, you need to answer a

handful of questions…

1. How can I be guaranteed to get in front of real people?

2. How am I going to get that real person to buy from me more after the holiday season?

3. How can I get them to buy from me again as quickly as possible?

4. What else can I do with the customer relationship that will encourage growth?

How do I get in front of real people?

Get comfortable with 5 things1. Researching people with reach (bloggers, reviewers,

social media "influencers", group admins, etc) & figuring out their contact info.

2. Reaching out and figuring out a way to work together.3. Hearing "no”4. Being ignored.5. Going back to 1.

How can we do this?

• Google search

• Social media groups

• Topsy.com

• reddit.com/domain/www.blahblah.com

Reddit.com/domain/website.com

Start a spreadsheet…

KEEP TRACK OF THE FOLLOWING INFORMATION

Domain, contact info, whether or not they refer and offer you’re making together

BUILD THE INITIAL SPREADSHEET TO CONTAIN AT LEAST 50 CONTACTS

Bonus points: create a "secret" list on Twitter that tracks their activity.

Do outreach

• This is where it comes down to your own personal experience and style.

• I can't tell you the "best" way to do outreach, because that's like saying what's the "best" way to telephone. There is no one right way.

The more research you do, the better equipped you’ll be

Try and get a sense of the community’s dynamic

Don’t be afraid to be honest about being a newer business

Example: Hello Matcha Tea

There will be people who tell you “no”,But some people will say “yes”

How do I get more sales after the holiday

period is over?

So how can you get people to come back and spend so much more?

1. HAVE AN EMAIL MARKETING STRATEGY THAT GIVES PEOPLE A REASON TO BUY AGAIN

• Up sells• Cross-sells • Logical second purchases • Flash sales

2. TALK WITH YOUR INITIAL CUSTOMERS TO LEARN ABOUT WHAT THE LIKE/DON'T LIKE ABOUT CURRENT PROVIDERS.

• What about you? • What almost made them not buy?• Working with your existing customers will help you to

further develop your offering

What else can you do with the customer

relationship to encourage growth?

This can include…

Refer a friend program

Encourage them to connect to social channels

Ask them for feedback on a content strategy

Resources

Shopify Blog

Free tools and resources to accelerate your skills and success

“How to Choose an Ecommerce Business Model”

“The Importance of Focus for Your Ecommerce Business and How to Achieve It”

“3 Ecommerce Trends You Need to Know for a Profitable 2015”

Shopify Manual

A collection of useful guides to help you use Shopify

Shopify ExpertsBrowse our top experts: Designers, Developers, Setup

Experts, Marketers, Photographers

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